AYAKS / CAMEL ACTIVEBrand Marketing Manager - Ayaks Ayakkabı, İstanbul
Sep. 2006 - Feb. 2011Istanbul, Turkey• Developing brand strategy based on market assessment, consumer research, competitive environment and market trends • Marketing specific brands to increase their popularity among target consumers. • Plan to create a lasting impression among consumers and increase product sales and market share. • Profit and loss and budget management and planning of pricing, merchandising and promotional expenditures to increase top and bottom line profitability. • Lead teams of both internal and external partners, working on cost and price analysis, consumer validation, packaging and communication direction, marketing planning, management and company communications. • Coach and motivate the entire sales team to effectively manage the sales force and the customer. • Coordinate with Production, Marketing and Product Managers in the launch of new products and transfer brand seasonal information. • Attend trade fairs and industry association meetings. • All ordering, commercial negotiations and delivery follow-up related to the purchase of footwear and textile products of Camel Active, EMU Australia, Dr. Martens, Fly London brands. • Increasing the company's sales and profits by selling and representing a product or service to chains and department stores (Boyner, Beymen, YKM)