Atom Enterprises Inc.VP of Sales, Marketing, & Operations
Feb. 2014 - Mar. 2016Orlando, Florida AreaFull P&L accountability for rear seat entertainment manufacturer & expeditor. Direct sales, operations, marketing, CRM, technology, manufacturing, warehouse, budgeting, forecasting, accounting, customer service & retention, and E-Commerce. ✔Nearly 4x revenue in 2 years with a successful exit
✔Focus on continuous improvement to drive 100% shipping accuracy rate
✔Created sales territories, quotas, compensation plans, SPIFs, associate engagement assessments
✔Increased close rates by 55% by implementing cutting-edge sales enablement tools ✔Increased customer base 525%+ in 12 months, created B2B website with print & email marketing plan
✔Reduced costs 50% while achieving impressive sales growth Year Over Year
✔Source and procure all new product lines, develop external partnerships, develop vendor relationships
✔Assist VP of Engineering with product design (ensuring the “Voice of the Customer” is understood)
✔Lead all sales enablement efforts including gamification and teamification
✔Created B2B Call Center, implemented new sales team structure, sales process, reporting infrastructure, CRM (Salesforce) including full CTI and email tracking integration