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Work Background
Founder
SproutstandingFounder
Jan. 2025St Cloud, Florida, United States
Chief Integrations Officer
ActablChief Integrations Officer
Jun. 2022 - Jan. 2025We are combining four leading hospitality technology solutions, ProfitSword, Hotel Effectiveness, ALICE, and Transcendent, and building the first and only integrated business intelligence, labor, and operations solution in the industry.
Chief Operating Officer
ProfitSword, LLCChief Operating Officer
Jun. 2018 - Jun. 2022Orlando, FloridaProfitSword is a leader in the development of business intelligence software solutions. The ProfitSage platform enables multi-unit businesses to gather and analyze financial and operational information from each location. Corporate Management can remotely oversee and monitor all business units and thereby hold staff accountable for financial and operational results. ProfitSage software imports data from various information systems such as Point of Sale, Property Management, Accounting, Sales Automation, Guest Service, Labor, and more. This data generates an industry-leading and comprehensive set of reports that generate key insights for multiple departments and corporate management. The ProfitSage platform also supports several business-critical functions including GL & AP Support, Budgeting & Forecasting, Commentary Reporting, Sales Pacing & Productivity, and Advanced Analytics & Dashboarding. ProfitSword proudly serves more than 100 partners representing more than 3,300 businesses worldwide!
Chief Operating Officer
Titan Drones Inc.Chief Operating Officer
Mar. 2016 - Jun. 2018Built industry leading enhanced antenna manufacturing company improving the operational abilities of search and rescue teams, real estate professionals, surveyors, energy inspectors, film producers, and hobbyists (successful exit in 2018) ✔Implemented short-run, lean manufacturing method to greatly reduce costs ✔Created U-shape work cells and processes to build inventory on demand ✔Significant cost savings utilizing commonality of parts and building a predictive model for the best use of those parts ✔Grew revenue from $0 to $700K in year 1 creating B2B and B2C channels ✔Implemented Total Quality Management which was a key driver of revenue growth ✔Acted as Product Manager for our three most popular products (Command Case, Switch, and Tactical Case)
VP of Sales, Marketing, & Operations
Atom Enterprises Inc.VP of Sales, Marketing, & Operations
Feb. 2014 - Mar. 2016Orlando, Florida AreaFull P&L accountability for rear seat entertainment manufacturer & expeditor. Direct sales, operations, marketing, CRM, technology, manufacturing, warehouse, budgeting, forecasting, accounting, customer service & retention, and E-Commerce. ✔Nearly 4x revenue in 2 years with a successful exit ✔Focus on continuous improvement to drive 100% shipping accuracy rate ✔Created sales territories, quotas, compensation plans, SPIFs, associate engagement assessments ✔Increased close rates by 55% by implementing cutting-edge sales enablement tools ✔Increased customer base 525%+ in 12 months, created B2B website with print & email marketing plan ✔Reduced costs 50% while achieving impressive sales growth Year Over Year ✔Source and procure all new product lines, develop external partnerships, develop vendor relationships ✔Assist VP of Engineering with product design (ensuring the “Voice of the Customer” is understood) ✔Lead all sales enablement efforts including gamification and teamification ✔Created B2B Call Center, implemented new sales team structure, sales process, reporting infrastructure, CRM (Salesforce) including full CTI and email tracking integration
Director of Sales Operations & Marketing
Marriott Vacations WorldwideDirector of Sales Operations & Marketing
Jan. 2010 - Dec. 2014Orlando, Florida AreaP&L accountability for preview package & call center operations delivering $150MM in tour volume through multiple marketing channels. Led sales operations, marketing, lead distribution, budgeting, forecasting, & email communication series. Operations departments include: Collections, Activations, Customer Service, Verifications, Data Administration, Quality Assurance, Training, & Confirmations ✔Expert at balancing preview package key requirements with rental revenue management goals ✔Increased revenue by $9MM, 10% cost savings, 40% reduction in Hours Per Package, through “super site” concept & business plan ✔Increased show rate 10% and volume by $8MM by enveloped email & print communication campaigns ✔Reduced refund rate by 50% to < 3%, through reengineered Quality Control & Verifications processes ✔Reduced corporate escalated issues by 75% by focusing on 1st call resolution and workforce management ✔Achieved a 50% operations budget savings of $1.25MM, in 3 years ✔MVCI Key Performer ✔Scored perfect on all PII and PCI audits
Sr. Reporting & Marketing Manager
Marriott Vacations WorldwideSr. Reporting & Marketing Manager
Jan. 2007 - Dec. 2010Orlando, Florida AreaAssumed Director of Operations responsibilities for all forecasting & budgeting. Direct marketing lead distribution as well as the Data Administration Dept. Led team of 10 associates meeting 99% accuracy standards. "That what gets measured, gets done" ✔Reduced lead distribution process time from 6 hours to 10 min by re-engineering processes ✔Achieved forecasted margin of error of +/- 2%, reduced Data Admin error rate from 37% down to 1% ✔Led operations for budgeting, ad-hoc reporting, & forecasting key information publishing over 60 enterprise reports ✔Collaborated with internal partners - marketing, sales, IT, inventory, operations, & database management teams [cutting new program and project roll-out times by 50%] ✔Collaborated & supported the corporate office, individual sites & call center operations implementing dozens of major programs and process changes
Central Sales Advisor
Marriott Vacations WorldwideCentral Sales Advisor
Oct. 2005 - Jan. 2007Orlando, Florida AreaDeveloped extensive customer service skills as well as screening and distributing phone calls and email leads to front line sales executives. Created department operations and training manual. Quickly became department lead and maintained a 0% error rate ✔Promoted from an hourly associate to a Sr. Manager in just over 1 year ✔Learned all major systems and company KPIs as my own personal development project ✔Scored a 94 on the sales assessment for face to face resort sales (at the time new sales executives were accepted with a score of 40)
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