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Work Background
OXIOHead of Pricing and Revenue Growth
Oct. 2022 - Apr. 2024Mexico City, Mexico-Develop and execute the Pricing strategies for revenue and growth initiatives in Mexico to monetize API based services for more than 20 brands (Telecomm, SIM, Customer Support and Business Intelligence services), that represents $3.2M USD in annual sales revenue. -Develop the overall commercial, technical, and financial framework for the arrangement, including a highly creative pricing model with complex risk/reward sharing schemes. -Create financial models and economic assessments that illustrate the economic implications of the various options associated with product, offer design and international business expansion.
-Oversee the analysis of pricing data and market trends to inform strategic decisions by using advanced data analytics tools (Sisense) to enhance pricing decision-making processes. -Optimize pricing and revenue assurance processes to ensure accurate revenue recognition, minimize leakage, and maintain profitability. -Drive the negotiation of service rates and terms with suppliers and clients, while coordinating internal alignment to meet stakeholder expectations and operational goals. Achievements: -Lead a 100% increase in deal closures and enhanced market competitiveness by pioneered commercial strategies -Increased by 30% profitability for new clients and converted existing clients into profitable accounts, significantly boosting overall margins
ALTÁN REDESPricing Senior Manager
Dec. 2020 - Oct. 2022Ciudad de México, México-Develop and implement Pricing strategies, offers, promotions, and incentives for B2B Telecom services to enhance profitability and market penetration in Mexico, leading a team of 6 direct reports.
-Review and approve high-value legal agreements with clients (Walmart, Izzi, Megacable) overseeing contracts worth over $27M USD to ensure compliance and strategic alignment with business objectives.
-Ensure deals are profitable and align with company policies, legal requirements, and revenue recognition guidelines.
-Monitor and analyze the results of various promotions, using data-driven insights to validate and guide decision-making processes, ensuring the effectiveness and profitability of promotional activities.
-Employ Business Intelligence tools to inform strategic pricing and promotion decisions, optimizing client engagement and maximizing revenue through data-driven approaches and informed decision-making.
-Conduct comprehensive market trend analysis to identify emerging opportunities and threats, enabling the formulation of proactive pricing strategies that keep the company ahead of competitors. Achievements:
-Directed market analysis, offer development, and strategic pricing, leading to a 170% increase in the customer base and a 90% year-over-year revenue growth.
AT&T, MéxicoPricing Manager
Oct. 2017 - Dec. 2020Ciudad de México y alrededores, México-Lead the creation and assessment of business cases and forecasts to evaluate the profitability and alignment of marketing initiatives for Telecom, SIM, Entertainment and Financial Services.
-Manage pricing and promotion strategies for partnerships with content providers like Google, Netflix, HBO, and Spotify, including sponsorships, carrier billing, and cobranded services.
-Oversee the pricing strategies for recurrent and prepaid telecom service offers, as well as seasonal promotions, to maximize revenue and customer engagement.
-Spearhead the re-launch of the online store and develop new sales channels, including partnerships with platforms like Rappi, Uber, and Mercado Libre, as well as social media sales strategies.
-Develop and manage pricing strategies for financed and subsidized devices, insurance offers, and accessory sales, ensuring competitive positioning in the market.
-Continuously monitor pricing performance and market response, making data-driven adjustments to pricing strategies as needed to achieve financial targets and respond to market dynamics.
-Provide sales training and resources related to quoting, pricing, policy, and related processes Achievements
-Oversee diverse pricing strategies across various business segments, including telecom services and e-commerce, contributing to an 11% year-over-year customer base growth and achieving positive EBITDA.
AT&T MéxicoPricing Coordinator
Aug. 2016 - Sep. 2017Ciudad de México y alrededores, México
AT&T, MéxicoPricing Analyst
Mar. 2016 - Jul. 2016Ciudad de México, México
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