Rayanne Thorn Krueger

Marketer @Never Enough Media

🔥 Startup Founder💸 MarketingActorBusiness Owner📝 Influencer or Blogger💼 C-level Executive🗿 HR🐦 Design🧨 Consulting🎥 EntertainmentAuthorBrand Marketing ManagerCommunications ManagerContent ManagerEvent ProducerCopywriterBrand DesignerBloggerPodcast HostRecruiterCommunity ManagerEngagement ManagerInfluencerProducerMarketing DirectorStreamerCMOAdvisor

360º Marketer, Avid Content Creator, and Transformation Strategist Responsible for Marketing Strategy & Execution, Content Creation, Demand Gen, plus Transformation Strategy. Never Enough Learning. Successful businesses require understanding what their employees need, in addition to their customers / clients. Not a typical trainer, consultant, recruiter, or marketer - Rayanne thrives on innovation, change, and the ability to pivot when necessary.

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Work Background

Never Enough360° Marketer & Transformation Strategist for Industry 4.0 bc

Oct. 2018San Juan Capistrano, California, United States · RemoteMarketing Strategy, Content Creation, Demand Gen, plus Transformation Strategy. Never Enough Learning. Successful businesses require understanding what their employees need, in addition to their customers / clients. Industry 4.0 require change - organizations must future-proof business for tomorrow and this 4th Industrial Revolution. Not a typical trainer, consultant, recruiter, or marketer - I thrive on innovation, change, and the ability to pivot when necessary. ➡️ Industries served: Startups, Tech, Jewelry Artisan, Marketing / Promo companies, HR Tech, Recruiting Tech, Private Service Agencies, Cosmeseutical / Bio Tech, Healthcare, Commercial/Civil Engineering/Construction, Musicians/Bands/Venues, Political Campaigns, Alumni Groups ➡️ Past Clients: AlmadenGlobal.com, Humanly.io, Stemology, Optum Healthcare/Health Care Partners, iRevü.me, Talent Browser/DataScava, Aspen Analytics, Career.Place, Laguna Sound Studio, Trisha Dunn Jewelry, Condie Construction, Kitchens & More, "The Vagicians" • Demand Gen • 360 Marketing - Branding • Original Content • Custom Livestreams & Podcasts - Internally for employee engagement, retention, and learning - Externally for branding, engagement • Internal Communications - Employee engagement & retention • External Communications - Customer/Client engagement, education, & retention • Transformation Strategy & Change Management • Industry 4.0 Strategic Training • Manager / Team Audit • Ideation • Social / Digital Marketing • Copy: Website, Ads, Blogs/Articles, White Papers • Storytelling

intrepidMEDIAContent Portfolio: Writer & Podcaster

Aug. 2012San Juan Capistrano, California, United States · RemoteIntrepid.Media serves as a portfolio, showcasing content created by Marketer and Strategist, Rayanne Thorn Krueger. • REAL Words Creator, Producer & Host - February 2024 - Present Celebrated Original Content Created by REAL Humans realwords.media and all streaming services • On the Edge! Creator, Producer & Host - August 2022 - Present Diversity & Belonging, launched with CMO Bennett Sung who was part of the broadcast the first 2 seasons. HRLatte.media and all streaming services • HR Latte 2014-2023 Creator, Producer, and Host - December 2014 - December 2023 Diversity, Biz, HR, Hiring, & Employment Branding Today, and HR Tech HRLatte.media and on all streaming services • The Vagicians 2021 Creator, Producer, and Host, panel of 3 OB GYNs answer questions women don't want to ask. thevagicians.com and on all streaming services • The Inside Beat 2020 Creator, Producer, and Host, developed for Optum Health Purpose: to celebrate Healthcare Partners/Optum Health Physicians and Physician Recruitment https://soundcloud.com/the-inside-beat-podcast and all streaming services • TalentTalkTuesday 2014 Creator, Producer, and Host Thought leadership about talent management and how tech influences and supports business. (1600+ Listens) http://www.blogtalkradio.com/technomediana • Bonus Track Radio 2014 Creator, Producer, and Host, talk and music Membership-supported radio KX 93.5 in Laguna Beach, CA. Hosted a bi-weekly show featured biz tips and advice covering everything from HR, Biz Ops, technology, and ethics. • FreshStart Radio 2014 Creator, Producer, and Host Interviews which address New Beginnings (7400+ listens) http://www.blogtalkradio.com/freshstartbrands • Jobsite Radio 2013 Creator , Producer, and Host Interview with Hiring Experts to assist job seekers (24,000+ Listens) http://www.blogtalkradio.com/jobsitetalk • Intrepid.Media broadcasted LIVE radio from trade shows / exhibitions. Guests included CEOs/executives you want to do business with.

Dovetail SoftwareVice President of Marketing

Jun. 2015 - Oct. 2018Austin, Texas Area · RemoteABOUT Dovetail: Clarify and HR Case Management Software are web-based solutions and help desk programs to reduce administrative and support costs, diagnose and resolve complex business problems, increase efficiency, and improve employee and customer support. Duties: Internal & External Marketing, Content Development - Create/Write - Distribution, Customer Support, Employment Branding, Employee Engagement, Corporate Branding, Event / Conference Planning & Execution, Field Marketing, Event / Conference Presenting, Public Speaking, Design & Influence, Vendor Management & Comms, SEO / SEM, Analyze & Report on Marketing Data More accomplishments: • Increased organic online presence through targeted social marketing efforts • Increased inbound leads, both SQLs and MQLs • Increased targeted traffic through improved SEO and SEM • Launched location-based targeted mobile marketing campaign • Launched industry-related mobile marketing campaign • Designed and Launched new company website, creating an informational and educational site • Creator and Host of HR Latte podcast, sponsored by Dovetail • Website and Content creation • Plan and Develop Events, Conference, and Tradeshows, Exhibitions, and Presentations • Swag and Ancillary Marketing planning, development, and creation • Vendor Management • Dramatically refined email marketing campaigns to increase open and click-thru rates KEY Results: • Dramatically increased brand awareness and grew website traffic by 123% • Grew Social Media channels by 200+% • Produced and Hosted 10 webinars • Developed Original SEM Content (writing, podcasts, social, webinars) • Improved email marketing and increased open rates by 250% • Launched targeted persona-tracking and geo-fencing advertising campaigns • Produced & hosted podcast HR Latte, 67 episodes - 6800+ listens • Increased Awareness hosting live-streamed "IntrepidHR" interviews with HR Influencers in the HR Technology Expo Hall - long before anyone else was doing it.

TalentBrowserAdvisor, Interim CSO

Nov. 2014 - Oct. 2015Greater New York City Area · RemoteTalentBrowser is a recruiting efficiency tool for use in any company which processes job openings attracting multiple candidates. This solution eases the challenge by effectively filtering incoming resumes and search of in-house candidate databases with ease, sophistication, and elegance. Resume parsing, screening and scoring algorithms leverage a robust, editable thesaurus of industry matching terms to bring the cream to the top rendering traditional keyword search obsolete. • Partnerships and Alliances • Marketing and Branding • Business strategies that include launch, funding, recognition, and growth

ApploiChief Marketing Officer

Aug. 2014 - Jan. 2015Greater New York City Area · HybridAs CMO at Apploi, I launched multiple marketing initiatives in a very short time: • Managed Marketing Team of 13, that included Brand Ambassadors • Employer Branding • Content Development • Work closely with CEO, COO, and VP of Biz Dev developing new business strategies • Innovative Marketing Tactics • Conferences and Expositions • Built the #JobConnect Initiative • Conceptualized, Created, and Launched #JobConnect Radio Show • Managed Social Marketing and defined social strategy for further reach & coverage • Public Speaking & Presentations at industry-related and State SHRM conferences, InfluenceHR, SocialHRCamp, and Women in Business

Cegid for HRVP - Product Marketing & Strategy

Aug. 2013 - Aug. 2014Montreal, Canada Area · RemoteVP - Product Marketing, Technomedia Cegid acquired TECHNOMEDIA in 2015 - Integrated global talent management solutions that enable organizations to drive high-performance business results by unifying the collaboration between employees, managers and candidates. Responsibilities: • Product Management & Marketing • Partnerships & Alliances • Analysts Relations • Content Development • Public Speaking & Presentations • Social Expertise • Employment Branding • Producer and Host for Talent Talk Tuesday (http://www.blogtalkradio.com/technomediana) KEY Results: • Increased brand awareness • Grew social channels by 260+% • Developed new product marketing content & campaigns • Arranged 20+ Analyst Briefings • Produced & hosted 5 webinars • Produced, launched, & hosted the podcast Talent Talk Tuesday, 11 episodes (http://www.blogtalkradio.com/technomediana)

Broadbean TechnologyVP - US Communications / Marketing Director

Oct. 2009 - Aug. 2014Newport Beach, CA · On-siteAdditional Role: Vice President - Communications and Branding US, Evenbase Oct 2012 - Aug 2013 -- Evenbase was dissolved and its portfolio companies sold off in 2013 Promoted to the global role at Evenbase, I held both roles at Broadbean and Evenbase. The US was a priority growth market for Evenbase, a global top five digital recruitment brand: a portfolio that included Broadbean Technology, Jobsite, OilCareers, and Jobrapido. Broadbean was acquired by CareerBuilder in 2014. Evenbase • Growth and maintenance of the Evenbase brand in the United States. • Prepare and localize information to share and filtrate US messaging • Social Marketing, press, and communications • Editor for Jobsite.com News and Blogs. Managed 10 skilled writers and Job Search Experts. • Creator and Host of Jobsite Talk - a podcast http://www.blogtalkradio.com/jobsitetalk Broadbean Technology Branding, Marketing, Content Development, and Social Media as well as Employer Branding strategies for the North American operations. Our success was built on our global growth, innovation, great customer service, and a culture that rewards hard work and an entrepreneurial spirit. These qualities allowed continual growth in revenue, teams, and products that surpassed others in the market. • Content Strategy and Development • Website Dev and Maintenance • Event and Conference Management • Swag / Promo Design, Development, Production, Distribution • Print / Collateral • Case Studies • Email Campaigns / Newsletter • Employer Branding and Employee Engagement • Vendor Management KEY Results: • Increased US Brand Awareness • Grew social channels by 1200% • Grew Conference presence by 120% • Produced & hosted 12 webinars • Produced & hosted podcast Jobsite Talk, 25 episodes - 24,100+ listens

A Thorn's PointBusiness and Search Consultant

Jan. 2008 - Jan. 2010Whittier, CA · Remote• Provided employment branding plus search/hiring consulting, business strategy, and executive recruitment services independently. • Marketing for small businesses • Started writing a daily post for RecruitingBlogs.com called Bonus Track that addresses recruitment issues ranging from business skills to candidate control. • Davis Barber Productions - content development and social marketing • Faith's Hope - content development and social marketing • RecrutingBlogs.com - developed the first sponsored content on the site "Bonus Track" • BSM Associates providing direct recruitment and resume sourcing for Software Sales and Marketing Professionals. • Helped Launch tMERC - the Microcap Executive Resource Center

Select University Technologies, Inc.Manager of Recruitment and Retention

Feb. 2007 - Jan. 2008Newport Beach, CA · On-siteManaged recruitment requisitions and employee retention for SUTI and its portfolio Companies that included: • IntelliStick • Senz-It • AquaStar • Xpert Technologies • Energy Grip, Inc. • Real Paper Displays Hired 84 employees quickly by establishing a recruiting & retention practice within 8 months.

Moore & AssociatesSenior Associate / Executive Recruiter

Feb. 2002 - Jan. 2007La Habra, CA · On-siteExecutive Retained Search for Health Care Organizations and Hospitals • Direct Recruitment • Full-Cycle, Candidate and Client interface • Job Offer Negotiations • Trade Show/Conference & Exhibition • Marketed Firm's Capabilities.