Hazrul Azhar

Digital Business Partner @Infinite PL

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Hazrul Azhar is a highly accomplished digital transformation & product management professional currently holding the position of Digital Business Partner at Infinite PL. With a solid background in digital strategy and business development, he has been instrumental in driving the digital transformation of various enterprises. Hazrul's expertise lies in integrating digital technology into all areas of a business, fundamentally changing how operations are conducted and value delivered to customers. His strong understanding of digital trends and technologies allows him to guide the strategic direction of companies, ensuring they stay ahead in the digital landscape. Hazrul's unique blend of business acumen and technical knowledge makes him a valuable asset to any team.

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Work Background

Infinite plDigital Business Partner

May. 2024Riyadh, Saudi Arabia · On-site• Align business and delivery partners to build the right product for digital transformation in logistics for Saudi Arabia and beyond for the Saudi Post & Logistics Group. • Plan and execute sunset of legacy transportation systems • Plan and execute launching of modern transportation systems • Manage multiple products and deciding on sunset and roadmaps for each of them.

CenomiSenior Product Manager

Dec. 2022 - Feb. 2024Riyadh, Saudi Arabia• Led a cross-functional team to build a Transport Management System, capable of delivering nation-wide with multiple last mile partners • Launched internally a true omni channel platform to make selling, shopping and delivery simple and enjoyable for everyone.

LazadaProduct Manager

Feb. 2021 - Nov. 2022SingaporeI take care of the Logistics product vertical in Lazada and work with the team in Singapore and the region. • Led and replaced Economy (untracked postal mail), with Tracked Postal in Singapore improving Economy delivery SLA from T+2-3 days to T+1-2 days. • Led and launched Same Day Delivery/Priority Delivery in Singapore with T+0-1 days SLA • Supported and Launched multi-node project with Ninjavan as the first mile 3PL and other 3PLs as last mile partners • Led the redesign of the AWB in Singapore • As a result of successful redesign, it led to a region wide redesign of a uniform AWB. • Managed a product team, 5 months into the job, after being recognised of my leadership quality

Haz x Co ConsultingFounder

Dec. 2018 - Nov. 2022Singapore• This is an outside office hours role. • Started a product development agency to improve on product development techniques and methodologies. • Invented Cargo-based Story Estimation technique to accurately estimate sprint goals. • Conducted Ideation workshops using LEAN for clients. • Conducted Google Design Sprints for clients. • Developed and launched E-Commerce Plugin and Theme store for Shopify and WooCommerce. • Developed and launched private Smoovpay WooCommerce plugin. • Developed and launched Cmd x R apparel online store selling statement tees for mid-life crisis entrepreneurs • Developed and launched BuburGoWhere.sg using SCRUM as CSR during Singapore Circuit Breaker measures and received commendations from 3 MPs. • Currently receiving an approval rating of 4.6/5 for my services.

Janio AsiaSenior Product Manager

Sep. 2019 - Jan. 2021Singapore• Product Owner for Hub Management System that becomes main application used in all our global warehouses and hubs reducing sortation and admin inefficiencies by 25%. • Applied Scrum to solve problems faster 3x faster. • Attained CSPO and am the only certified scrum product owner in the company • Successfully led a remote engineering team located in 2 countries and timezones by alignment with product vision and SCRUM to deliver MVP within 30 days. • Coached HMS engineering delivery team in Scrum that improves speed of delivery by 30%. • Encouraged my team of 4 to get certified in Scrum and a senior leader got CSM certified within 1 month. • Perfected Cargo-based Story Estimation technique (my own invented technique) to accurately estimate sprint goals. • Developed Remote Agile Toolbox during COVID-19 work-from-home (WFH) situation and implemented remote whiteboard, and advanced scrum techniques to optimise remote team productivity. • Received 4.2/5 rating from users for the support and delivery of the product.

WhatsHalalHead, Information Systems

Jul. 2018 - Sep. 2019Singapore• Sold Halalonclick (ABJD.Co) to WhatsHalal. • Led Engineering Team located in 2 countries and timezones aligned with product vision and SCRUM to deliver products within scope and on-time. Products Developed and Managed • Ingredient Halal Inferer (Machine Learning, Image to Text and Data Dictionary Inference) • Food Delivery (Orders and Transport) • Qurban & Aqiqah (Livestock Management and Orders) • WHallet (QR Payment System)

ABJD.CO PTE LTDChief Engineer

Feb. 2018 - Jun. 2018Singapore• Managed the Food Delivery Ordering System • Maintained previous version (WordPress) while building new version (Custom Stack - Golang) • Built and led a Scrum remote team to build a new version of FDOS • Delivered a scalable system creating cost savings of 600% and improve revenue by 10%-15% • Integrated to Braintree to improve cashflow from 10 days to 4 days. • Managed Grocery product • Implemented quick automation solution in 3 days to link sujimy.com grocery orders to backend TMS. • Helped with the day-to-day grocery operations, traffic controlling for food delivery and with actual grocery and food deliveries.

ABJD.CO PTE LTDCo-Founder

Sep. 2017 - Jun. 2018Singapore• Joined as shareholder • Helped maintain existing Food Delivery Order System built on WordPress • Helped with business direction and planning • Helped with fund-raising • Maximised shareholder value and sold company to competitor

iCommerce AsiaCo-Founder & Director (Technology / Supply Chain Systems)

Apr. 2016 - Jan. 2018Paya Lebar, Singapore• Co-Founded company and was a shareholder • Formed through M&A of ALM Group to form iCommerce • Built and led mixed co-located and remote teams • Adopted Shopify Team Matrix • Adopted Scrum • Adopted Design Thinking Products developed and managed Opskii • A Logistics System built from scratch that improved operational productivity by 200%. • Integrated with iFleet and Detrack and other API and ETL based Logistics Systems iFleet • A consumer facing Order Management and Parcel Tracker • Integrated seamlessly with WooCommerce and Shopify and sent the orders to Opskii • Provided users the ability to receive SMS notifications and re-schedule their deliveries • Improved shipper productivity by 300% with seamless order imports and syncing • Improved successful deliveries by 30%. Rezkii • WooCommerce SaaS that shopified WooCommerce • Built and led Onboarding product to improve CX

ALM Group Pte LtdChief Executive Officer

Jan. 2014 - Mar. 2016Singapore• Bootstrapped company with less than SGD 2000 • Built remote freelance team and able to support them financially • Consistently generated revenue of over SGD 150,000 annually • Reached a valuation of SGD 200,000 at the time of selling to iCommerce and optimised shareholder value Products Developed iAlif Compass • Designed a free minimalistic prayer time and mosque finder app in iOS • Downloaded 5000 times • Reached the top 100 on App Store in Utility category Rezkii • Dreamt up and built a WooCommerce SaaS • Released under Private Beta to 50 paying customers ActionCity mobile app • Commissioned to build mobile e-commerce app for ActionCity • Integrated to Braintree • Helped generate 7 digit revenue within the first year • Earned the trust of CEO for him to commission maintenance services to us and improve and build new features

E1 Concepts Private LimitedSenior Developer (Secondment)

Jun. 2012 - Dec. 2013Ayer Rajah, Singapore• Returned to E1 Studio, also a Stream Global company • Development work of in-house publishing products and client consulting work • Project management across teams in ASEAN • Hunting new opportunities and business to supply consulting arm Products built NTUitive website • Helped company source for this job and won the project • Developed corporate website and funding application system in WordPress • Released in 40 days Crossings portal • Experimented on a SG-JB portal for residents of both cities that cross the causeway daily • Developed our own crossing time estimator that will give real-time and accurate estimations • Developed exchange rate ticker • Developed WordPress theme for articles on recommended places in JB Video Ads interstitial • Experimented with mid-video ad interstitial using jQuery • Successfully completed the experiment in 2 weeks Synapse Content Management Platform • Initial Design of API-first CMS that would be able to manage content on any platform or medium

SyQic plc (UK)Senior Developer (Secondment)

Jun. 2012 - Jun. 2013Singapore• Seconded to assist with developing a Customer Information System for Yoonic OTT Video Streaming Platform • Integrated with Maxis mobile charging platform • Part of multi-country remote team

Stream Media Pte LtdTeam Leader (Web/Server), Software Engineer

Jan. 2011 - Sep. 2012Singapore• Part of a Blk 71 startup invested by Singtel Innov8 and Stream Global. • Responsible for server and API development of the team. • Project Manager for 3 outsourcing projects with Singtel coordinating with multiple teams across Asia. • Seconded to Syqic Capital, another Stream Global company. Decided to move permanently after 2 months. Products Built MoVend • Developing API for MoVend, a mobile payment aggregator for mobile developers • Developed and designed UX for web and mobile interfaces of payment management platform • Led the team with Agile Kanban and later Scrum deF!nd • Led the product team to build Singtel's first voice based POI and activity recommender • Managed the project with mixed co-located and remote team • Delivered the app 100% on budget and on time • Singapore's first natural language processing app using local speech patterns • Nascent foray into machine learning • Using background in GiS, helped with designing of POI search using grid spatial search algorithm • Integrated with local cinema and able to get movie showtimes and book tickets v019 app • Took over project management of v019 app • App automatically injects phone book with 019 code for international voice calls • Managed remote team to maintain app LG Smart TV payment module for Singtel • Project management of movend payment module of Singtel apps using webOS/Qt • Launched 100% on time and on budget Applorer • Android app recommender that prioritised MoVend enabled apps • Built the backend system for the recommender Euro 2012 Predictions mobile app • Built backend for mobile app • Managed content of match results

Verbeter GroupFounder

Jul. 2006 - Dec. 2010Central Business District, Singapore• Designed, developed and implemented 11 complete SDLC projects ranging from web CMS to mobile and SMS appliance integration that includes, National Library Board, TechInAsia, Screenbox, e27.sg, Islamic Religious Council of Singapore, Muslim Converts’ Association of Singapore, Yayasan Mendaki, and Dutch foreign companies like Hoogsterente.nl and Escala. Products Developed and Managed iAlif.com • Islamic information social media platform like facebook • Geospatial tool like a hungrygowhere for Halal food • Provides geospatial information on nearby mosques SMS notification integration for mosque • Built a sms list registration to integrate to SMS blast software Mendaki Club corporate website • Build the backend of YM corporate and events website and integrated to social media channels Hoogsterente.nl • Premier Dutch financial comparison site • Built complete site and financial calculators to recommend best dutch banking products

MATADOR Senior Systems Developer

Jan. 2007 - Jul. 2007Central Business District, SingaporeProducts Developed and Managed Customer Relationship Management • Contract Preview • Sales prospecting and acquisition • Client communications Technical Issues Ticket Manager • Logging of issues for Technical Support Staff to service clients in Singapore and overseas • Continuous iteration of product lifecycle

MATADOR Systems Developer

Feb. 2006 - Jan. 2007Cecil Street, SingaporeLead Software Engineer for company's maiden software team. Built both internal and external web products. Products Developed and Managed Company Intranet Social Network • Task Manager • Team Calendar • Leave Management Jobs Portal • Support the Lead Developer for a portal that works similar to JobsDB • Helped Lead Developer build components for prospects to send job applications ESPZen & BBAxn • Managed and maintained the amateur sports portal • Provided support to ESPZen/BBAxn staff Other work done: • Code ninja to save client database in SugarCRM in MySQL/PHP under 1 hour. • Subsequently deployed to similar open source requirements by other clients. • Achieved the Outstanding Employee Award within 8 months of joining company.

ameleora solutionsFounder

Sep. 2004 - Dec. 2005Central Business District, Singapore• Enrolled in "School of Hard Knocks". First job and business. • Learnt life lessons and 1001 things on how not to run a business • Developed websites for mosques and Islamic Religious Council of Singapore. • Provided IT Training services as a contractor to SENSE Ltd, a Mendaki Social Enterprise • Persevered for a year but lacked funds to continue and decided to get a proper job