Julian Chee

Head of Digital Distribution & Partnerships @Prudential Assurance Company Singapore

Fitness Coach💰 Investor & VC🔥 Startup Founder📝 Influencer or Blogger🐦 Design🎥 Entertainment🧮 Education🏐 SportsNutritionistPR ManagerContent ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerCopywriterCAOAccount ManagerSales ManagerBusiness Development ManagerTutorHR Generalist🎓 StudentInfluencerProduct Consultant💸 Marketing✔️ ITBusiness Owner💼 C-level Executive👍 Sales & BizDev🗿 HR🧨 Consulting✨ Business OwnerBrand Marketing ManagerCommunications ManagerEvent ProducerChanel ManagerCustomer Success ManagerProduct ManagerProject ManagerLife CoachingPartnerships ManagerHead of GrowthAdvisorEngagement ManagerMarketing DirectorCEOCMOCBDO

Prudential Assurance Company Singapore is a leading insurer in the country with a rich history dating back to 1931. As the Head of Digital Distribution & Partnerships, Julian Chee is responsible for overseeing the company's digital sales channels and forging strategic partnerships to drive growth. Under his leadership, Prudential Singapore has made significant strides in digital transformation, providing customers with seamless and convenient access to its products and services. This includes the launch of digital platforms and tools, as well as partnerships with fintech companies, to enhance customer experience and improve operational efficiency. Moving forward, Mr. Chee will continue to spearhead digital initiatives to boost Prudential Singapore's market position and meet the evolving needs of its customers.

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Work Background

Prudential Assurance Company SingaporeHead, Enterprise Business Segment

Jan. 2020SingaporeLeading a high-performing team to develop the vision, strategy and tools to enable our Distribution channels to innovate beyond insurance and enhance their competitivity in a highly commoditized corporate insurance market Successfully developed and deployed WorkPLAYce – a proprietary workplace wellness program that empowers our corporate clients (SMEs & MNCs) to maintain and improve critical employee engagement especially during the predominant work-from-home mandate during the pandemic whilst providing our Distribution representatives with unprecedented access to a large pool of warm leads resulting in the acceleration of cross-selling opportunities Lead the formation of SME Skills Accelerator: a bespoke program in collaboration with Skills Future Singapore specifically tailored to help our SME clients survive and thrive in the “new normal” Providing our 19 Asian/African markets with regional leadership and driving global best practice through the development of innovative and customer-centric products, services and support

AIA SingaporeHead, Corporate Wellness

Jun. 2016 - Dec. 2020SingaporeDeveloped the corporate wellness proposition from scratch into a compelling driving force that effectively transformed the way our EB agents conducted their business - from a transactional style to a caring, trusted advisor one. By recognising the pain points that our key HR partners are experiencing, my team and I constructed and engineered a workplace wellness proposition that addressed all these frustrations thus paving the way for our agents to win over many new accounts and retain existing ones. In addition, these wellness engagements provided our agents with unprecedented access to employees thereby driving cross-selling opportunities – leading to significant growth in penetration rates of LIG sales.

GCC - Global Corporate ChallengeCountry Manager

Dec. 2013 - Jun. 2016singaporeThe GCC is a corporate health initiative developed over a decade ago to improve the performance of employees around the world. In that time, GCC has transformed the cultures of thousands of the world’s leading organisations and changed the lives of over 1.5 million employees across 185 countries. Our scientifically developed, clinically proven 12-month initiative takes employees on a journey that dramatically and permanently improves their relationship with exercise and nutrition and instils in them a new sense of self-belief, personal responsibility and resilience. For employers, GCC optimises your most valuable/expensive asset – your human resource – and ensures they arrive each day in the right physical and mental shape, so they’re fully engaged and ready to take on the world.see less Specialties workplace and employee performance, corporate health, wellbeing programs, behavioural change, nutrition education, workplace health, employee wellbeing, team building, improving morale and productivity in the workplace Website http://www.gettheworldmoving.com Industry Health, Wellness and Fitness Type Privately Held Headquarters Lv2, 48 Cecil St South Melbourne, Victoria 3006 Australia Company Size 51-200 employees Founded 2004

Option GiftDirector Of Business Development

Dec. 2012 - Nov. 2013SingaporeInvited on a project basis to lead a team of 12 to drive business transformation of the three flagging business units: uniQgift, uniQrewards & John Paul. uniQgift is a customised gift experience programme aimed at augmenting organizations’ employee rewards and loyalty programmes. uniQrewards is a proprietary online portal that supports HR functions by managing staff rewards and recognition programmes of MNCs like Energizer Singapore, RHB Bank, DBS Bank, OCBC Bank, NEC and government agencies like MINDEF (Ministry of Defence). John Paul is the premier private concierge platform that gives key clients from the automotive and banking sectors, access to a highly customised and efficient service platform - resulting in positive VIP client engagement and retention. Key clients include DBS Treasures Private Client, Mercedes Benz, OCBC and Visa Infinite.

Epitome Marketing & CommunicationsOwner

Dec. 2009 - Nov. 2012Running a successful PR & Marcoms agency that oversaw high key projects for Temasek Holdings, Khazanah Nasional and Asia Pacific Breweries Ltd

Epitome Marketing & CommunicationsManaging Director

Dec. 2009 - Nov. 2012Singapore

Giorgio Ferrari Wines & SpiritsBranch Manager

Oct. 2006 - Nov. 2009Singapore Reporting directly to the Managing Director, I managed and serviced key accounts including Lifebrandz (Ministry of Sound) and St James Power Station with annual turnover of $8,000,000. Planned and executed marketing campaigns to boost product and brand awareness. Brokered wine supply contracts to top corporate brands from the automobile, luxury lifestyle and financial services sectors. Elevated company's brand image via strategic alignment with high profile brands like Gucci, FJ Benjamin Group, Eurosports Auto (Lamborghini), Hong Seh Motors (Ferrari), Daimler (Mercedes), Cortina Watch, Bulgari, etc..... Forecasted and achieved sales target Successfully brokered a lucrative and highly visible partnership with Singapore Fashion Festival for 2 years (2007 & 2008 – Official Champagne Partner “TATTINGER”) In 2006, successfully launched new and relatively unknown 42 Below Vodka into the market which subsequently led to its sale to spirits giant, Bacardi-Martini. In 2007, catapulted little known Russian Standard Vodka into the market which caught the eye of spirits giant, Beam Global who subsequently acquired the brand

Red BullOn Premise Sales Manager

Feb. 2004 - Sep. 2006SingaporePart of the inaugural team that launched the Red Bull Blue Silver can into the on-premise channel – driving growth beyond stakeholders’ expectations. As a small team, I learnt to successfully manage every aspect of the business from sales, marketing, events management, logistics, account servicing, right down to finance. After 2 ½ years, I grew the on-premise business channel by 400% and paved the way for the product to be an indelible part of the on-premise F&B sector.

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)Key Account Manager

Jan. 2001 - Jan. 2004Singapore Began as an executive and was promoted to a key position where I effectively managed top volume accounts in the on-premise business channel - through a dedicated and disciplined approach that helped business partners maximise profits through effective consumer promotions and campaigns. Developed and maintained close rapport and key relationships with stakeholders from client organizations – proficient in communicating with all aspects/levels of the businesses. Worked closely with trade marketing to effectively conceptualise and execute below the line B2B2C campaigns that maximised brand visibility and operational revenue. Plan accurate business forecasts and ensured that targets and KPIs are met.