Becky McKelvey - Freelance Writer and Designer, Lotus Creative, LLC

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Work Background

Lotus Creative, LLCOwner | Lady Boss 🦸🏻‍♀️

Mar. 2023United StatesSometimes, you just have to do your own thing! ⭐️ I started Lotus Creative to give myself the opportunity to expand my creative horizons. I love helping companies find their voice through the development of marketing materials, blog, web, and social media content and graphics. 🎨 My current clients include startups within the healthcare space who are working to change the trajectory of the US healthcare system. 🏥

OptumInternal and Executive Communications | Driving Communications Strategy 🚀

Mar. 2023 - May. 2024Primary Responsibilities: 🔹 Communication strategy: Lead the development and implementation of strategic and tactical communication plans for internal initiatives, aligning them with overarching communications efforts to maximize impact and resonance. 🔹 Change management: Lead communication efforts during periods of organizational change. Develop plans to address employee concerns, clarify changes, and foster acceptance and engagement. 🔹 Leadership collaboration: Partner with senior leadership to align communication efforts with company initiatives. Provide counsel and support in crafting messages and communication plans. 🔹 Company messaging: Ensure the delivery of consistent messaging using standard communications procedures and programs, supporting and advancing company reputation and business objectives. 🔹 Measurement and analysis: Establish metrics to assess the effectiveness of internal communication efforts. Analyze data and feedback to evaluate performance and make data-driven adjustments to enhance communication effectiveness. Key Accomplishments ✅ Spearheaded the successful restructuring of the internal SharePoint site, streamlining access to vital information and enhancing overall employee engagement and collaboration. ✅ Established robust processes for internal communications with key stakeholders and executive leadership, facilitating transparent and effective communication channels across the organization. ✅ Devised and executed a strategic communications plan tailored for executive leadership, enabling them to effectively communicate their vision, values, and goals to the organization. ✅ Restructured internal newsletter, taking a more strategic approach to improve readership and engagement. ✅ Launched new communications vehicle for people leaders within the organization to give them a preview of upcoming priorities.

SameSky HealthSenior Manager, Marketing Communications | Driving Engagement and Thought Leadership 💡

Jan. 2022 - Oct. 2022🔹 Strategy development: Worked with the SVP of Marketing to develop and execute on over-arching communications plan. 🔹 Planning and execution: Created and managed editorial calendar, ensuring timely communications and coordination of announcements while leaving room for any breaking news within the healthcare industry. 🔹 Market landscape: Continually monitored industry news to weave into company messaging, while providing input and feedback to senior leadership team based on news trends. 🔹 Cross-functional collaboration: Worked across multiple departments to share company success and performance via multiple external outlets, including web site content, blog posts, white papers, case studies, newsletters, marketing emails, and social media. 🔹 Social media strategy: Developed and implemented structured process and strategy for social media content, increasing audience engagement by 50.8%. Key Accomplishments ✅ Developed a social media strategy for the company resulting in: ✅ Twitter audience growth of 8.9% and LinkedIn audience growth of 19.7% in eight months. ✅ Increased audience engagement of 50.8% and increased impressions of 60.3% on LinkedIn. ✅ Developed and executed social media graphical standards and style. ✅ Established and executed a monthly LinkedIn Live series that highlighted health equity leaders within the industry.

CognizantManager, Corporate Communications | Developing Impactful Narratives for Corporate Success 🏆

Apr. 2015 - Jan. 2022North AmericaPrimary Responsibilities 🔹 Editorial development: Worked with internal business units to identify byline opportunities based on thought leadership pieces and whitepapers, coordinating writers and subject matter experts to produce content for various trade publications. 🔹 Developed guidelines and process documentation for use with internal clients, improving turnaround times for publication of news items by 75%. 🔹 Established earned media monitoring reporting processes with PR agency to follow news cycles and advise leadership of trends within various industries. 🔹 Defined and implemented daily executive report based on Cognizant appearances in the media and industry media coverage. 🔹 Website management: Worked with the global corporate communications team to update and maintain Cognizant’s external-facing news website, creating both original content and posting news clippings from various publications. 🔹 Cross-functional collaboration: Worked with internal communications team for various projects, including COVID emergency response and uplifting “COVID Hero” stories at the beginning of the pandemic.

TriZetto CorporationManager, Internal Communications | Connecting Employees and Improving Engagement 🤝

Sep. 2013 - Apr. 2015Englewood, COPrimary Responsibilities: 🔹 Communications strategy: Designed and implemented a three-pronged approach to internal communications that included a weekly newsletter, management of the company’s intranet site, and the digital signage system, reaching 4,700 employees across the US. 🔹 Content creation: Created both written and graphics-based communications that included parallel messaging across channels to achieve the broadest reach. 🔹 Cross-functional collaboration: 🔹 Worked with everyone across the company, from facilities to executives, developing strong relationships to ensure our associates had the information they needed. 🔹 Coordinated and facilitated company-wide town hall meetings, incorporating eight office locations across the country and remote employees for a seamless live meeting experience.

The TriZetto GroupInternal Communications Specialist

Jun. 2011 - Sep. 2013Greenwood Village, COCreated and distributed communication pieces for a sales team of about 85 people to inform them of current events relative to their roles as well as any changes that affected the way they conducted their business. Communication pieces included a weekly newsletter and biweekly updates for various business units.

The TriZetto GroupRFP Writer

Sep. 2009 - Jun. 2011Wrote high-quality responses to RFPs submitted by sales representatives for healthcare companies and government entities. Within this role, I coordinated with sales leads and subject matter experts to provide responses to both government and private-sector RFPs.

Policy StudiesProposal Writer

Sep. 2007 - Sep. 2009Wrote responses to RFPs submitted by sales representatives in government health, workforce, and child support lines of business in state and local government. Working with teams across business units, I was responsible for the final submission of RFP responses for various business opportunities.

Great-West Life and Annuity Insurance CompanyRFP Writer

Aug. 2006 - Sep. 2007Wrote responses to RFPs/RFIs for retirement plans across all lines of business including government, healthcare, education, and 401(k). Gathering information from various subject matter experts, I wrote proposals with accurate information while simultaneously working in coordination with sales teams to deliver the desired message from a sales perspective.