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Work Background
Chief Marketing Officer
Unicorp VenturesChief Marketing Officer
Oct. 2022Dubai, United Arab EmiratesAt this role, I spearhead a complete spectrum of marketing, aligning with the company's growth. I ideate and execute strategies to acquire new clients. I lead various media channels and research and implement data-driven decisions. I orchestrate targeted marketing and PR campaigns to boost customer acquisition. I direct cross-functional teams to drive product launches and market positioning. I develop WeFraction's marketing plans for fractionalized real estate investments, positioning the company as a leader in NFT-based, liquid asset investments. I produce partnerships, communicate with stakeholders, and build investor confidence. Some of my key achievements here include: • Launched Xclusiverse, a cutting-edge metaverse tailored for real estate industry, revolutionizing deal closures through immersive virtual interactions. • Pioneering first globally approved Real Estate Tokenization Startup without MVPs/SPVs (Special Purpose Vehicles, with legal success in collaboration with Dubai Land Department. • Secured real estate developer client on $30M worth of real estate for tokenization. • Acquired a pre-booking of $2.1M through pre-launch tactics.
Commercial Manager
WeFractionCommercial Manager
Oct. 2022Dubai, United Arab EmiratesPart of Unicorp Ventures
Chief Marketing Officer
XCLUSIVERSEChief Marketing Officer
Oct. 2022Dubai, United Arab EmiratesPart of Unicorp Ventures
Director of Growth Marketing
ZydaDirector of Growth Marketing
May. 2022 - Nov. 2022Dubai, United Arab EmiratesAt this role, I created and executed growth marketing strategies to empower restaurants, overseeing operations through the company’s comprehensive platform. I crafted targeted marketing campaigns to showcase our true value proposition in the F&B space. Zyda is one of the most comprehensive platforms for restaurant owners in the middle-east, and part of the challenge was simplifying the product to new users. I developed and managed tight budgets regarding product dev, marketing, and expansion. Some of my key achievements here include: • Reduced costs by 40% by replacing tools with cost-effective alternatives and headed $2M pre-series fund raise during challenging times. • Decreased CPC and CPM on Facebook by 90% with no loss of quality by routing payments through different currencies/jurisdictions. • Increased Quality lead acquisition rate by 25%, boosting customer conversion by 11%.
Chief Growth Officer
EButlerChief Growth Officer
Sep. 2020 - Jun. 2022
Growth Marketer
SmartCrowdGrowth Marketer
Jan. 2020 - Jul. 2021Dubai, United Arab EmiratesWorking to push the real estate sector into a more open age. We help investors diversify their portfolios into real estate using crowdfunding.
Growth Marketer
BAMF.coGrowth Marketer
Nov. 2019 - Mar. 2021remote
Growth Lead MENA and Africa
SeedstarsGrowth Lead MENA and Africa
Mar. 2019 - Nov. 2019Remote
Facebook Acquisition Manager
PressCableFacebook Acquisition Manager
Jan. 2018 - Mar. 2019Remote
Growth Marketing Consulting
Freelance Marketing and Creative ServicesGrowth Marketing Consulting
Jan. 2014 - Jan. 2021Remote
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