Unicorp VenturesChief Marketing Officer
Oct. 2022Dubai, United Arab EmiratesAt this role, I spearhead a complete spectrum of marketing, aligning with the company's growth. I ideate and execute strategies to acquire new clients. I lead various media channels and research and implement data-driven decisions. I orchestrate targeted marketing and PR campaigns to boost customer acquisition. I direct cross-functional teams to drive product launches and market positioning. I develop WeFraction's marketing plans for fractionalized real estate investments, positioning the company as a leader in NFT-based, liquid asset investments. I produce partnerships, communicate with stakeholders, and build investor confidence. Some of my key achievements here include:
• Launched Xclusiverse, a cutting-edge metaverse tailored for real estate industry, revolutionizing deal closures through immersive virtual interactions. • Pioneering first globally approved Real Estate Tokenization Startup without MVPs/SPVs (Special Purpose Vehicles, with legal success in collaboration with Dubai Land Department. • Secured real estate developer client on $30M worth of real estate for tokenization. • Acquired a pre-booking of $2.1M through pre-launch tactics.