Local PPC ProSearch Engine Marketing Specialist
Jan. 2010New York, NY• Developed and managed PPC search campaigns on Google AdWords, Bing, & Facebook
• Developed and managed Google Content Network campaigns
• Ensured optimal high quality score for Google AdWords
• Administered multiple channels and conducted extensive keyword research
• Performed tests on landing pages and delivered strategies to maintain conversion rates
• Created and optimized Product Listing Ads for ecommerce stores
• Tracked conversions using Google Analytics, sub id tracking, & Prosper 202
• Lowered CPA for direct response campaigns in finance lead gen verticals
• Lowered CPA in search campaigns for ecommerce sites
• Developed remarketing campaigns for ecommerce and lead gen
• Created and tested strategies for optimizing conversions through email marketing
• Built and tested landing pages though HTML & CSS or programs such as Unbounce and LeadPages
• Created webpages and content when necessary to meet ad network guidelines and optimization purposes