Luisa Marchiori

VP Client Solutions & startup founde @Teleperformance

🏦 FinanceAccount ManagerFinTechCampaign ManagementB2CMarketingTechCommunication DesignerEvent ProducerProduct ConsultantPartnerships ManagerTechnologyStrategic MarketingTeam LeadershipMarketing DirectorData AnalysisDigital MarketingBanking & Capital MarketsAccount ManagementBrand ManagementCustomer Success ManagerMedia & TelecommunicationsCrypto & BlockchainBrand DesignerAdvisorAIMarket ResearchFounder✔️ ITPartner🔥 Startup Founder💸 Marketing👍 Sales & BizDev🐦 Design🧨 Consulting

15+ years of experience in tech and payments, having lived and worked in 5 countries. I have a background in consulting and all things related to innovation, spending optimization, portfolio profitability, demand generation and marketing. Co-author of two published books in diversity and innovation. Currently building a business focused on creating safer communities for the LGBT+ people. Fluent in Italian, Portuguese, English, Spanish and German.

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Work Background

TeleperformanceVice President of Global Client Solutions

May. 2022

SofttekBusiness Development Director for Retail and E-commerce

Jan. 2022 - May. 2022São Paulo, Brazil

SofttekDirector Of Ecommerce

Jul. 2021 - Jan. 2022São Paulo, BrazilDigital Sales Services is the name of our e-commerce platform: an end-to-end solution that will help you manage your digital sales and your complete logistics process. Door to door. Some of our customers have tripled the size of their operation for a fixed transaction price. You hear it right: no percentages, just a fixed competitive fee and an outstanding efficiency. Let's work together?

MastercardProduct Manager for Marketing Services Latin America

Feb. 2021 - Jul. 2021Santiago, Santiago Metropolitan, Chile

MastercardMarketing Services Manager for Chile and Paraguay

Oct. 2019 - Feb. 2021Santiago, Santiago Metropolitan, Chile

NotCoMarketing Director Latin America

Dec. 2018 - Sep. 2019Santiago Province, ChileResponsible for designing and implementing a branding strategy and a marketing plan to launch the company in two new markets: BR and AR. Strategic planning for new product launching, including customer acquisition campaigns and PR communication organic strategies, with more than 3M USD in earned media in 2 months. Creation and implementation of the Marketing Operations area, controlling budget and performance per country, product category and marketing program. Responsible for planning and producing a rebranding strategy for the company’s online presence, editorial design and publications, increasing customers´ perception on healthy food, plant-based industry and AI. Responsible for coordinating marketing strategies together with sales to increase market share

OracleBranding Manager for Latin America

Jun. 2018 - Dec. 2018São Paulo, São Paulo, Brazil

OracleMarketing Strategic Planning Senior Analyst

Jul. 2017 - Jun. 2018São Paulo Area, BrazilResponsible for coordinating market studies and competitive analysis for applications in Latin America. Providing insights for vertical-driven & customer-centric sales campaigns and BDC team training. Creation of database for ROI and performance on marketing activities for strategic planning and future budget assignments. Development and implementation of the Marketing Academy, an innovation program for the department.

OracleDigital Marketing and Events Analyst

Jan. 2016 - Jun. 2017São Paulo Area, BrazilDigital Marketing strategy responsible for Public Sector, Small and Medium Business’ clients. Social selling specialist and responsible for managing LinkedIn and Sales Navigator. Oracle OpenWorld and JavaOne Latin America 2016 main contact point for partners. Responsible for ensuring that partners and sponsors leverage the best results from the event, receiving all hired benefits. In charge of forecast and sponsorship revenue reporting to the HQ, working with corporate team to achieve pre-established quota. Responsible for issuing contracts and invoices, together with Oracle in Costa Rica and India. Responsible for implementing an innovative onsite model for client interaction with pre sales team, through demonstrations and POC. Combined development of leads tracking system with marketing agency.