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Work Background
The Social ChangeryInterim Director of Operations
Jan. 2024 - Apr. 2024Alameda, California, United States
The Social ChangeryOperations Consultant
Sep. 2023 - Dec. 2023Alameda, California, United States
GSC Manager, Marketing
Jul. 2022 - Dec. 2022Oakland, California, United StatesDipped a toe in the non-tech waters as the first dedicated marketing hire for the Port of Oakland’s biggest drayage, transloading and logistics company, serving some of the world’s biggest retailers, manufacturers and brands. • Managed and executed company-wide rebrand following corporate reorganization and repositioning
• Performed company-wide audit of marketing function, gathering requirements and asks from cross-functional leadership and stakeholders
• Engaged marketing in acquisition and retention efforts across client, HR and carrier customer segments
• Created data-driven strategic plans for social media marketing, content marketing and client communications as well as brand messaging framework and overall marketing plan
• Generated internal marketing/storytelling content around company history, executive road trips, organizational growth, etc.
• Managed and executed internal events to generate excitement, loyalty and affinity and strengthen company culture
• Managed internal and external resources executing on SEO, website updates, PR, branding, Hubspot, Salesforce, sponsorships and copywriting
ClimacticEditorial & Branding Consultant
Jun. 2022 - Jul. 2022San Francisco, California, United StatesManaged creation of brand messaging and site copy for launch of Climactic.vc, a green tech venture capital firm bringing planet-saving technologies to market at tech startup-level speed and scale.
Mike's PaddleMarketing Consultant
Jun. 2021 - Aug. 2021Alameda, California, United States* Performed in-depth competitive analysis across class, community, kids and retail silos, surfacing opportunities for growth, expansion and brand differentiation
* Managed the relaunch of MikesPaddle.com on the Shopify platform to improve UX and user flow, add an additional location, and apply a renewed focus on the Mike's Paddle Team as a brand asset
* Created a strategic multi-channel marketing plan to include KPI benchmarking, platform upgrades, and a data-driven and retention-minded focus
Family LaundryAdvisor & Content Marketing Consultant
Dec. 2019 - Sep. 2023SF Bay Area, California, United StatesSold LaunderBot to this Bay Area app-based pickup & delivery laundry service and continued to advise and provide content marketing.
LaunderBotFounder/CEO
Aug. 2013 - Dec. 2019SF East BayLaunched and led a ‘first of its kind in the East Bay’ pickup and delivery laundry service. Acquired in 2019. • Created a profitable and growing service venture with a loved brand and delighted customers.
• Managed third-party technical platform integrations for processing, delivery and operational insight and management.
• Created and continually optimized all systems, processes, workflows and vendor partnerships.
• Built a team of DriverBots to provide a superior level of service for pickup and delivery.
• Designed and provided exacting and unique standards for customer engagement and the end product.
Tout.comDirector, Marketing & Sales Ops
Nov. 2011 - Apr. 2013San Francisco, CAManaged B2C, B2B and developer acquisition & retention initiatives and created and managed the sales enablement infrastructure for this video platform. • Led the pivot from a B2C social media product to a B2B video ad platform by leading development of a custom Salesforce org, designing and executing key points along the sales funnel, and providing real-time data and insight to sales reps and stakeholders.
• Managed various brand, acquisition, retention and messaging initiatives, as well as events and developer marketing efforts.
• Highly-depended-upon department director, providing continuous insight and recommendations to a remote CMO for department resource allocation and stack ranking, and provided marketing representation on cross-functional teams.
Freestyle CapitalProduct Manager
Aug. 2011 - Nov. 2011San Francisco Bay AreaManaged the development and launch of a new web site for this seed-stage investment partnership, creating a unique voice and clear differentiation from its competitors. • Created content and collected assets for communicating company, partner and founder fabulousness, working with outside creatives and managing the 3rd party agency.
Various CompaniesPrimary Caregiver and Busy Bee
Dec. 2001 - Aug. 2011Greater Atlanta AreaWhile raising children, I kept my brain and creativity active through a variety of professional projects: * The Red Pill Parents: I launched a blog for conscious parents and wrote about nutrition, parenting, sustainability and media.
* FYI Living: As a contributing writer to this online source of medical information, I distilled complex scientific studies into summarized articles targeted toward a general consumer audience.
* The Junior Service League: As a volunteer fundraising chair, I created a custom Salesforce org and collateral for financial and in-kind donations, increasing the raise from the previous year by 275%.
* DiMartino Chiropractic: As a consultant, I created a marketing plan for this SMB medical office.
* Art Patrons: I created personalized multimedia artwork to commemorate major life events in patrons' personal and professional lives.
AOLManager, Marketing, Sales Ops and Product
May. 2000 - Aug. 2001San Francisco Bay AreaManaged revenue and sales initiatives, as well as the SHOUTcast product for AOL Music.
Spinner.comMarketing Manager
May. 1998 - May. 2000San Francisco Bay AreaCreated the customer support function and managed acquisition & retention programs, promotions and events.
Excite@HomeManager, Editorial & PR
Jun. 1996 - Nov. 1997Silicon ValleyManaged editorial product, corporate PR and brand marketing programs.
AppleEditorial Product Manager
Feb. 1995 - May. 1996Boulder, COGenerated revenue for the company by managing a team of 13 in creation of editorial content, sold to Excite.
Boulder Community NetworkAssistant Coordinator
Jan. 1995 - Jan. 1996Boulder, COHelped build the second web-based community network in the world.
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