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Work Background
The Feel Good Group LtdSenior Web Development Consultant and Digital Transformation Specialist
Aug. 2022 - Aug. 2024Middlesbrough, England, United KingdomIn my consultancy role, I spearheaded digital transformation initiatives for The Feel Good Group, enhancing their web infrastructure, operational efficiency, and compliance frameworks. My contributions spanned technical development, strategic advisory, and system integrations, significantly boosting their digital footprint and business performance. Achievements: Enhanced Digital Infrastructure: Overhauled their online presence with strategic website enhancements, improving user experience and content management efficiency. These improvements supported more dynamic content delivery and streamlined administrative workflows. Custom Solutions and System Integration: Developed tailored solutions for efficient management of operational details like business hours and service pricing, alongside a sophisticated banner management system for targeted advertising. These custom developments ensured seamless content updates and promotional agility. Technical Leadership and Compliance: Guided critical migrations to enhance site performance and led thorough security and compliance audits, including GDPR and privacy settings adjustments. Also managed and optimized firebase settings and G4 Analytics for their mobile applications, underlining a comprehensive approach to digital security and data analysis. Strategic Advisory: Delivered actionable insights for the migration of digital assets and the technological advancement of mobile applications. My advisory role extended to enhancing site security, digital customer engagement, and operational efficiency through cutting-edge technology. Collaborative Design Implementation: Collaborated with the design team to translate brand visions into compelling web layouts, ensuring consistent and impactful brand representation across digital platforms. Through my consultancy, I not only navigated The Feel Good Group through technological evolution but also instilled a strategic framework for sustained digital growth and GDPR compliance.
CAMBRIDGE RESEARCH BIOCHEMICHALS LIMITEDE-Commerce Integration Specialist and SEO Strategist
Oct. 2021 - Apr. 2024Middlesbrough, England, United KingdomSpearheaded a comprehensive project to unify Cambridge Research Biochemicals' online sales channels, merging two Magento sites and one WooCommerce site into a single, streamlined WooCommerce platform. This strategic initiative involved meticulous planning and execution to ensure the seamless migration of over 2000 highly detailed products, each with extensive custom fields and scientific specifications, while preserving SEO integrity through careful permalink management and 301 redirects. Key Contributions: Platform Consolidation: Successfully merged multiple e-commerce sites into one cohesive WooCommerce platform, maintaining the original site's design and extending it to accommodate WooCommerce functionalities. SEO and Product Management Optimization: Implemented an advanced bulk product editor and category management system, significantly enhancing product management efficiency. Improved AJAX search capabilities for comprehensive product searches, mirroring the functionality of the bespoke Magento solution. Operational Improvements: Developed a system for immediate order printing upon receipt, facilitating smoother fulfillment processes. Optimized product listings for SEO, resulting in a 40% increase in sales by improving visibility and accessibility. VAT Management: Introduced a system allowing for automatic VAT exemption on eligible purchases, improving customer experience and compliance. The project culminated in the significant enhancement of Cambridge Research Biochemicals' digital sales infrastructure, contributing to the company's successful acquisition by Biosynth. My role was instrumental in not only integrating and optimizing e-commerce operations but also in leveraging SEO strategies to drive substantial business growth.
Ignite HospitalityFull Stack Developer (Wordpress)
May. 2021 - Oct. 2021London (Remote)Developing WooCommerce admin functionality - e.g. Gift Card Order Search & Generate CSV's
Dynamically building Gift Card PDF's and transactional email functionality.
Working on D&D London Restaurant chain websites and others.
Interdirect LimitedFull Stack Developer
Jun. 2020 - Oct. 2020Created new eCommerce for MK Gallery in WordPress / WooCommerce
Redu Retail (MBL Solutions Ltd)Full Stack Developer
Sep. 2019 - Jul. 2020Newcastle upon Tyne, England, United KingdomLed a transformative project with MBL Solutions (now part of REDU), where I spearheaded the development of a bespoke WordPress/WooCommerce theme and plugin to seamlessly integrate with the Simfoni Gift Card API. This pivotal initiative, played a crucial role in their subsequent acquisition by REDU, a prominent design and advertising group. The project demanded a highly flexible theme design, allowing SMEs to effortlessly customize their portals and offer gift cards from esteemed Simfoni partners such as Sainsbury's, TK Maxx, and Greggs. As the project lead, I orchestrated the secure connection of our custom plugin with the Simfoni API for bulk gift card orders, ensuring a smooth transition from concept to implementation. My hands-on involvement in crafting the theme and strategically managing the plugin's development underscores my dedication to delivering tailored e-commerce solutions that drive tangible business outcomes.
Vertu Motors plcFrontend Developer
Sep. 2017 - Mar. 2018Gateshead, England, United Kingdom• Created SASS / BEM code standards to operate on multiple Virtu web assets – (Honda, Suzuki, HQ Site)
• Redesigned & Developed Virtu Honda website using SASS/HTML/Angular.
• Created (SCRUM) operational best practices for Virtu Web Team.
• Worked with graphic design team to assist rapid web prototype development.
simpleshowFreelance Graphic Designer & Illustrator
Jul. 2016 - Apr. 2017RemoteCreated Illustrations, Info graphics & Graphic Design for Simpleshow Marketing Team as Baltic Design
Cool Blue InteractiveFrontend Developer
Apr. 2016 - Jul. 2016Newcastle upon Tyne, England, United Kingdom• Developed business directory for Sunderland Software City using latest HTML5 and CSS3 techniques with JavaScript frameworks on the Wordpress CMS: Bootstrap, jQuery to enable optimal user experience throughout the application
• Carried out usability testing for Cross Browser Compatibility & Mobile Responsive Design adhering to WC3 Accessibility Standards
• Working in agency environment with Agile methodologies between UI team & client
THERESA SPINKS LIMITEDFull Stack Web Developer and Digital Solutions Consultant
Mar. 2010Burnopfield, England, United KingdomDuring my tenure with Theresa Spinks, I spearheaded the digital transformation of their business operations, significantly enhancing their online presence and operational efficiency. My role encompassed a wide array of responsibilities, from web development and design to system integration and performance optimization. Key Achievements: E-Commerce Leadership: Initiated and executed the transition from a Magento platform in 2010 to a WooCommerce shop in 2016, driving an average annual turnover of £750k. My redesign and development efforts resulted in a bespoke, user-friendly e-commerce experience, bolstering turnover by 20% and improving staff usability and content management capabilities. Innovative Solutions: Designed and developed a unique 'Staircase Quote Calculator' using canvas.js, enabling customers to customize staircase configurations interactively. This tool not only enhanced the customer experience but also streamlined the pricing and material selection process. Technical Proficiency: Crafted bespoke plugins and modified existing theme frameworks to meet specific business needs. Managed comprehensive server migrations to optimize e-commerce performance, involving detailed back-end troubleshooting, database optimization, and the integration of analytical tools to ensure peak site performance. Digital Integration Expertise: Implemented a seamless POS system integration with their e-commerce platform, set up MS Exchange emails for staff, and facilitated automated dropshipping and XML feeds to Google Shopping, significantly improving operational efficiency and market reach. Throughout my collaboration with Theresa Spinks, I have been committed to delivering technical excellence and innovative solutions, consistently achieving measurable results in revenue growth and operational efficiency.
Baltic DesignOwner at Baltic Design
Jun. 2009Gateshead, England, United KingdomAs the founder and principal consultant of Baltic Design, I've led a wide array of web development and digital transformation projects, specializing in creating high-performance e-commerce solutions with WooCommerce and bespoke web applications. My expertise spans from conceptualizing and implementing innovative digital strategies to hands-on development of custom themes, plugins, and integrations that enhance user experience and operational efficiency. Key Highlights: Custom E-Commerce Solutions: Developed tailored e-commerce platforms, integrating advanced functionalities and third-party systems, such as the Simfoni Gift Card API, to meet unique business needs and drive revenue growth. Full Stack Support and Optimization: Provided comprehensive support for leading online retailers, optimizing platform performance, streamlining product management processes, and enhancing SEO to maximize online visibility and sales. Strategic Web Development: Partnered with agencies and direct clients to deliver custom web solutions, incorporating WooCommerce to extend the functionality of sites like art galleries, facilitating a seamless online shopping experience. Digital Transformation Advisor: Leveraged a deep understanding of digital platforms and market trends to advise businesses on web strategy, site security, and digital marketing, ensuring they stay ahead in a competitive landscape. In leading Baltic Design, I've not only delivered technical web development projects but also contributed strategic insights that have driven business growth and digital innovation for a diverse client portfolio.
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