Creative HubDigital Marketing Academy Lecturer
Feb. 2021As a lecturer at the Digital Marketing Academy, I have the honor of sharing my experience with the students in the Email Marketing and Landing Pages modules. The digital marketing industry is far more complex than what people think at first glance; LinkedIn, Facebook, Twitter, paid ads, videos, etc. As the ones "in the trenches," it is our job to transfer that knowledge and share the strategies for building successful online businesses. Digital marketing as an industry is a very dynamic environment. To succeed, you need to mix the basics, static terms, and processes, always the same, with the light-speed changing environments and develop fully functional, profitable businesses. My goal is to teach my students about lead magnets, conversion rates, marketing funnels, sales funnels, upsells, down-sells, order bumps, automations... all the terms that, when properly implemented, can allow you automated sales processes that achieve the maximum results.