, I’m Jana — a UX researcher and product designer with over 15 years of experience helping teams turn complex ideas into intuitive, human-centered digital experiences.
I run UXQueen, a design agency focused on creating thoughtful, practical design for products that actually make people’s lives better. My background spans startups, scale-ups, and large organisations like HSBC , Xero and Bentley, where I’ve led everything from early-stage discovery to full-scale design systems.
My strength lies in bridging research and execution — I love getting close to users, uncovering what truly matters to them, and shaping products that feel seamless, clear, and genuinely useful. I’ve helped teams build MVPs from scratch, refine messy prototypes, and make smarter design decisions rooted in evidence, not assumptions.
Whether it’s a health app, a geotech platform, or a tiny tool that just needs to work better, I care deeply about the people behind the screens. I bring a mix of strategic thinking, creative direction, and hands-on craft — and I’m always up for working with good humans doing meaningful work.
You can learn more at www.uxqueen.com/agency.More...