Route 128 HondaMarketing Director
Feb. 2023 - Jul. 2024Reading, Massachusetts, United StatesRoute 128 Honda, Genesis of Brunswick & Route 1 Hyundai are all AMSI/Dan Loggins' stores Partnered directly with Owner/GM to develop strategic plans across three rooftops, acting as a trusted advisor to executive management. Directed digital marketing strategy including SEO, SEM, website UX, social media, and vendor management. Managed CRM configuration, reporting, and daily usage to support lead conversion and accountability. Led the onboarding and training of all new hires, focusing on CRM best practices, digital tools, and customer-first sales processes. Acted as systems administrator, managing DMS, website platforms, inventory feeds, and reporting tools. Oversaw OEM compliance and COOP submissions to ensure optimal use of program funds. Provided executive-level support to the GM: project management, presentations, event coordination, and vendor relations. Worked closely with GSMs and OEM field reps to identify process opportunities and drive alignment across departments.