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Work Background
Self-EmployedDigital Marketing Consultant & Content Strategist
Jul. 2022Toronto, Ontario, CanadaClarity is my superpower. I make your ideas simple, sophisticated and persuasive.
I am highly polished in my communications, and I provide my clients with perspective based on my years of experience in marketing and content creation. I am realistic about providing confident, unapologetic feedback and creating a clear picture for future success. Highlights:
- Launched a bug-free, new build ecommerce site with a small cross-functional team; responsible for all content creation, brand stability, requirements, and QA testing.
- Created powerful sales and marketing content for a Silicon Valley-based Agile consultancy
- Improved the consultancy's email marketing open rate by 20%, and clickthrough rate by 25%
- Took poor-performing digital campaigns from 0% to 1550% Return on Ad Spend (ROAS)
Rangle.ioDirector, Content Strategy & Head of Marketing
May. 2021 - Jul. 2022Toronto, Ontario, CanadaRangle is a leading technology and digital product management consultancy that offers strategic partnership with the client C-suite and hands-on development with their product teams. In this role, I partnered closely with our sales team to drive a content-led, inbound lead generation strategy. My experience in this role made me bullish on the importance of bringing marketing and sales together in a one-team model. It also proved that great content is critical to the B2B sales process — to the tune of $35 million in deals per year. As the head of marketing, I was able to retain the entire team in a company with high turnover, and was the top-rated people manager in the company according to a 2022 survey. Accountabilities: Content strategy, paid search, email marketing, website, social media, PR & SEO
Guidance, coaching and growth opportunities for the marketing team
Rangle.ioSenior Manager, Content Strategy
Jan. 2021 - May. 2021TorontoCreated powerful, client-focused content strategy that boosted the performance of the sales team
Outperformed content quotas by 50%
Rangle.ioManager, Communications
Oct. 2019 - Jan. 2021Toronto, Ontario, Canada
Rangle.ioUX Copywriter
Feb. 2019 - Oct. 2019Toronto, Ontario, Canada
Self-employedFreelance Writer
Jun. 2018 - Oct. 2019Created engaging blogs and web content for a range of businesses, including wineries, pharmaceutical companies, retailers, and top Canadian companies like Staples Canada, Kobo Inc. and Second Cup. Outperformed benchmark click rates for sponsored content in a range of articles for The Edmonton Journal, The Financial Post, and other PostMedia publications.
Lowe’s Companies CanadaDigital Marketing Specialist
May. 2017 - Jun. 2018Toronto, Ontario, CanadaCreated customer-focused emails, landing pages and promotional materials in a fast-paced, deadline-driven environment. Focused on flexibility, adaptability and driving results.
Self-employedFreelance Product Copywriter
Oct. 2016 - May. 2017Toronto, Ontario, CanadaCreated click-worthy product copy for leading clients such as Nike, Hickey Freeman menswear, and MPG activewear.
Hudson's Bay CompanyProduct Copy Manager
Nov. 2014 - Oct. 2016Toronto, Canada AreaBuilt a team of nine product copywriters to make thebay.com a best-in-class e-commerce destination. Coached content creation, managed tight daily deadlines, and kept my team harmonious and happy.
Harry RosenFashion Product Copywriter
Sep. 2013 - Nov. 2014Toronto, OntarioBlending practical and creative, the role was a 70-30 split appointment between the e-commerce department and the marketing department. I created engaging digital content that influenced purchasing and drew traffic to our website.
The Globe and MailEditorial Assistant
Jul. 2012 - Sep. 2012Toronto, Canada AreaCreated in-store men's magazine for established men's luxury retailers
Established professional connections with representatives of global luxury brands Collaborated with a team working under tight deadlines
Harry RosenWriting and Editing Intern
Dec. 2011 - Jun. 2012Toronto, Canada AreaCreated short copy for harry magazine and HarryRosen.com
Wrote longer articles on men's luxury fashion products
Participated in brainstorming ideas for new issues of harry
Editing and proofreading magazine copy
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