The Walt Disney CompanyProduct Development Associate for Fashion (Apparel, Accessories, Footwear) & Stationery
Jan. 2008 - Jan. 2012Athens• Working within product development for both Fashion and Stationary, reporting to the Head of Product Categories, and in close collaboration with local licensees, ensuring the correct understanding and application of the Disney Branding requirements to product, packaging and communication
• Driving product innovation in product development according to market positioning and marketing segmentation defined by Category Manager, encouraging licensees to excel
• Recommending creative strategies, ideas and products, extending the boundaries of licensee's creativity, resulting in improved ranges incorporating fashion trends and commerciality
• Working hand-in-hand with licensees ensuring continuous improved product quality and contributing to the category strategic direction while ensuring its application to the submitted designs
• Translating new concepts into marketable, saleable products and product lines, implementing of a complete design execution from concept through completion on a related line of products and supporting local creative workshops for licensees and retail key accounts
• Keeping abreast of new guidelines and legal regulations, liaising with regional team for correction and guidance of artwork to licensees and assisting local licensees and Category Managers, establishing product development retro-plannings by licensee/product
• Following up and “push” by sub category to plan new ranges and have timely process