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Work Background
Tecker International, LLCSenior Consultant
Dec. 2016 - Feb. 2023Vienna, VATecker International provides strategy, governance and digital strategy services to associations and non-profit organizations. I provide strategy and digital strategy services to associations. DIGITAL STRATEGY
♦ Directed the development of a digital strategy for a Hispanic Engineer association. Project included digital infrastructure assessment, vendor research, enterprise software recommendations, implementation plan and a five -year technology infrastructure investment plan that was developed to help the organization achieve its objectives in its strategic plan. ♦ Led the development of a digital strategy for a college health association. Project included digital infrastructure assessment, vendor research, enterprise software recommendations, implementation plan and a three -year technology infrastructure investment plan that was developed to help the organization achieve its objectives in its strategic plan. ♦ Directed the development of a digital strategy for a state bar association. Project included digital i infrastructure assessment, vendor research, enterprise software recommendations and a two-year technology infrastructure investment plan that was developed to help the organization achieve its objectives in its strategic plan. BUSINESS STRATEGY
♦ Led the development of a business plan for a patient registries division of a neurosurgeon association. The project included development of a strategic plan, strategic implementation plan, operations plan, business model, and financial analysis, program analysis and qualitative research. ♦ Directed the development of an education strategy for an obstetrician association. Project included qualitative and quantitative research, content strategy and Learning Management System (LMS) recommendations.
Success Roads Consulting, LLCPrincipal
Mar. 2012Vienna, VASuccess Roads is a consulting firm that provides digital strategy and software selection and implementation services to associations and non-profit organizations . SELECT CLIENT ACCOMPLISHMENTS: DIGITAL STRATEGY
♦ Directed the development of a digital strategy for a vascular ultrasound association. Project included qualitative research, digital infrastructure assessment, enterprise software recommendations, implementation plan and a three-year technology infrastructure investment plan that was developed to help the organization achieve its objectives in its strategic plan ♦ Led executive team of an architecture association in the development and implementation of it website strategy. SOFTWARE SELECTION & IMPLEMENTATION
♦ Directed cross-department teams in the development of new Association Management System (AMS) software partnerships for a medical society, interior design association and science museum association. Led teams in gathering requirements, vendor research, evaluation and selection and conducted vendor contract negotiations. ♦ Led cross-department team in the development of a Learning Management System (LMS) and web development firm partnerships for a medical society. Led teams in gathering requirements, vendor research, evaluation and selection and conducted vendor contract negotiations. ♦ Directed cross-department team in the development a new Association Management System (AMS) vendor partnership for the National academy of a Federal policing organization. Led team in gathering requirements, vendor research, evaluation and selection. Developed final report which included analysis of vendor finalists and a vendor recommendation
USA TODAYSenior Manager, Business Development
Jan. 2008 - Sep. 2011Mclean, VirginiaDeveloped digital strategies and digital products for USA TODAY's Business Development and Marketing departments. SELECT ACCOMPLISHMENTS: DIGITAL STRATEGY
♦ Led cross-department teams in the development of digital strategies for USA TODAY’s hotel, airport and college verticals. Strategic plans included business cases, potential products, content plans, and implementation plans BUSINESS STRATEGY
♦ Developed Hispanic Strategy which created new business and advertising opportunities for national newspaper. Project included development of a white paper, feasibility analysis of potential acquisition of start-up Hispanic newspaper and advertising partnership with the number one Hispanic newspaper publication in the United States. DIGITAL PRODUCT DEVELOPMENT ♦ Directed the development and implementation of Loyalty and Wine Club digital products. Projects included partner research, evaluation, selection and contract negotiations and the development of a business case, business model, marketing plan and implementation plan. ♦ Conducted feasibility analysis for a potential USA TODAY content distribution product, including a business plan, competitive analysis, development of product features, business model, external market assessment of features and pricing and implementation plan.
Sightline Media GroupDirector of Online Operations
Mar. 2005 - Dec. 2007Springfield, VAServed on executive management committee of company. Supervised online operations department which was responsible for ten magazine websites. Responsibilities included digital business development, sales, marketing, e-commerce and website design and development. SELECT ACCOMPLISHMENTS: PROJECT MANAGEMENT
♦ Led cross-department team in the development and implementation of the re-launch of four magazine websites and a new portal website for military and defense media company. Traffic for magazine websites increased 100% after re-launch of websites. BUSINESS STRATEGY
♦ Conducted assessment of Military real estate website for potential acquisition. Assessment included conducting company due diligence, analyzing company's financial statements and developing revenue forecast model. BUSINESS DEVELOPMENT ♦ Directed online sales proposal development and sales training. Overhauled rate card model, ad sizes and pricing. Online sales increased 104% from 2005 to 2007.
GannettManager, Online Business Development
Jun. 2000 - Mar. 2005Developed cross-department and cross-divisional digital partnerships in a variety of categories including content licensing and distribution, e-commerce and software. SELECT ACCOMPLISHMENTS: SOFTWARE SELECTION/VENDOR CONTRACT NEGOTIATIONS
♦ Directed cross-divisional teams in the development of company-wide ad-serving and e-mail software partnerships. Projects included development RFP, vendor research, evaluation and selection and contract negotiations PROJECT MANAGEMENT
♦Led a cross-department team in the development and implementation of Gannett's Central Archive Database including leading technical implementation of the database. BUSINESS DEVELOPMENT/VENDOR CONTRACT NEGOTIATIONS
♦ Negotiated three archive content distribution deals which generated $5.8 million in revenue for Fortune 500 media company's newspaper division.
America Online, Inc.Business Development Manager
Dec. 1997 - Mar. 2000Dulles, VADeveloped business models and negotiated content deals for the America Online's Computing Channel. • Worked with senior management on a computer content deal that generated $14 million in revenue and greatly improved the quality of AOL’s Computing channel content. Developed business model and promotional plan that were used to determine value of deal and partner traffic hurdles for AOL revenue incentives.
• Prepared business model, term sheet and assisted in negotiations for a one-year $150,000 deal with an online computer tutorial provider.
Signet BankSenior Business Analyst
Mar. 1996 - Dec. 1997Evaluated and developed new business opportunities for Signet's Government Contracting department. This department provided funding and financial services to government contractors. • Led a cross-department team in the development of an EDI Accounts Receivables product. Project included the development of business case, product features, pricing, revenue and profit projections, market and competitor analyses and recruitment of beta customers.
Booz Allen HamiltonSenior Consultant
Jun. 1994 - Oct. 1995Worked on a variety of consulting projects for Booz Allen Hamilton's Department of Energy, Environmental Protection Agency, and Food and Drug Administration clients. •Led a process improvement effort for the Department of Energy's “Work for Others” program that improved the transfer of program and financial information among field offices, national laboratories, and headquarters.
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