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Work Background
Marko & Madison: Marketing & CommunicationMarketing Communications Consultant
Jan. 2021Alicante, Valencian Community, Spain• Launched the "Sustainability Fieldnotes" content platform, publishing 15 articles and achieving 48% increase in unique visitors and 34% rise in page views YoY • Consulted with startups and founders to develop integrated marketing strategies. • Developed cross-channel campaigns for email marketing, social media, and landing pages that reinforce brand reputation and drive conversions. • Grew LinkedIn community by 19% through strategic content creation • Conducted platform audits to optimize user experience and conversion pathways
Apotheca By anthiaMarketing Lead
Dec. 2019Sydney, New South Wales, Australia• Created strategies to position the brand as a premium digital learning platform, achieving 100% enrollment in limited-capacity courses • Developed customer-focused content strategies that led to a 25% expansion in course offerings • Streamlined cross-functional communication processes, optimizing content approval workflows by 85% across time zones, enabling faster marketing releases • Created targeted digital campaigns reaching 8,000+ subscribers, maintaining high engagement rates • Designed shallow conversion events (webinars with live Q&As) as part of the launch strategy for premium courses
The Pain-Free LifeOnline Course Creator
Jan. 2019 - Mar. 2020Alicante, Valencian Community, Spain• Produced over 3 hours of video content, fully developing the entire course structure, as well as writing & designing all course materials. • Managed the entire concept-to-sales-page process, positioning the course in a niche wellness market and ensuring clear, consistent messaging. • Crafted promotional copy, designed visual materials, and deployed marketing assets across channels focusing on product differentiation to support course visibility while ensuring clear, consistent messaging.
BM LopezPublisher & Author
Jan. 2016 - Dec. 2018Alicante, Valencian Community, Spain• Authored several novels and published 3 books, overseeing manuscript creation, cover design, and sales on Amazon. • Led product marketing efforts from initial concept to online distribution, including book marketing strategies, pricing, and launch timing as well as creating sales page copy and other marketing materials • Ran book marketing campaigns using Amazon’s tools, industry newsletter promotions, email updates, and social media to reach new readers.
Ministry of Economy, Trade and BusinessExecutive Assistant
Jan. 2001 - Dec. 2015Sydney, New South Wales, Australia• Managed strategic communications between Spanish and AUS, NZ and Pacific Islands stakeholders, coordinating complex international initiatives • Organized trade missions and events showcasing Spanish industries like renewable energy and infrastructure, managing budgets and high-level communication. • Delivered market research and strategies to over 100 Spanish businesses, helping them enter Australasian and Pacific markets. • Supported promotional campaigns for Spanish products by coordinating promotions, securing key publication placements, and boosting awareness of Spanish exports. • Built and maintained relationships across government, industry, and private sectors • Collaborated with local staff, Spanish executives, and various government agencies to align priorities and ensure seamless event execution.
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