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Work Background
QashioHead of Marketing
Jan. 2024Dubai, United Arab Emirates
Edwards and TowersMarketing Director
Aug. 2023 - Jan. 2024Dubai, United Arab Emirates
the ENTERTAINERHead of Growth - B2C
Sep. 2022 - Mar. 2023Dubai, United Arab EmiratesSuccessfully revamped user acquisition methodology, resulting in double digit growth YoY.
the ENTERTAINERHead of Marketing - B2C
Apr. 2022 - Mar. 2023Dubai, United Arab EmiratesSuccessfully launched The Entertainer Lite, exceeding all targets. Managed multiple countries to deliver growth. Revamp MarTech roadmap and introduced Segment CDP for improved customer engagement, reducing churn and increasing App usage.
StakeChief Marketing Officer
May. 2021 - Oct. 2021Dubai, United Arab Emirates
Mashreq BankVP, MarTech
Dec. 2019 - May. 2021Dubai, United Arab Emirates
Property FinderHead of Digital Marketing
Apr. 2017 - Dec. 2019Dubai, United Arab EmiratesResponsible for building and executing the digital marketing strategy for the group across the Middle East.
BPN WorldwideHead of Digital
Sep. 2013 - Mar. 2017United Arab EmiratesResponsible for building the digital offering of BPN in Dubai and wider GCC. Established best practices, training and integration within the agency whilst growing digital billings through new and current client development.
Starcom MediaVest GroupGlobal Associate Director - Digital Activation
Jun. 2011 - Jul. 2013London, United KingdomIn my Role at Starcom, I was responsible for the global launching of flagship Samsung Mobile Products, such as the Galaxy SIII, S4 and the Galaxy Note 1 & 2 I guided a team of cross media managers to create global media strategies, effectively increasing awareness and shifting preference away from competitors. As a result of the team's work, we have helped position Samsung as a truly innovative brand and the world's #1 Phone Manufacturer. My role included:
- Cross Media Activation Strategy; Development and implementation across Display, Mobile, Content, SEM, Social, TV, Print and Out of Home
- Reporting and Analytics: Implementing best practices for gathering learnings and optimisation away from only using behavioural based metrics (CTR) - Team Management: Recruitment, coaching, training, reviewing performance and personal development of managers and execs, (associates.) This helped lead to large team growth and excellent retention over my 2 years there.
Warehouse ExpressOnline Marketing Manager
Jul. 2010 - Jun. 2011Responsible for online marketing: Strategy, Implementation and Accountability.
Carat UKAccount Manager
Nov. 2009 - Jul. 2010Predominantly focussed on Autotrader - developing online media and communications strategies to deliver on a unique set of business objectives.
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