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Work Background
EdelmanAccount Director
May. 2023Dubai, United Arab EmiratesHired by Edelman Dubai, I actively contribute to the digital workstream for DP World, one of Edelman’s top global clients. Serving as a critical liaison, I ensure that the local presence and cultural nuances of the UAE and Middle East are considered in all digital work. With a strategic and managerial role at Edelman Dubai, I play a key part in steering the digital workstream for DP World, maintaining a focus on local relevance, strategic counselling, team coordination, and executive strategy development. My role is important in not only daily account direction but also in steering the digital presence and strategies for significant initiatives and key executive profiles.
MetaMind3.0Podcast Host
Feb. 2022Dubai, United Arab EmiratesMeet the people that are on the frontlines of Web3 and the Metaverse. Hear from thought-leaders in Web3, and join us to answer questions, address concerns, and define what being a successful business in the Metaverse looks like. We dive into what this tech transformation means for people, brands, and communities, as well as what you can accomplish and how you can get started without falling behind. We turn their experience and insights into practical, actionable advice that you can use right now to launch your brand into the Metaverse with confidence.
MetaMind3.0Co-Founder
Feb. 2022Dubai, United Arab EmiratesMetamind3.0 is committed to assisting established firms and scaleups in launching themselves into web 3 and the metaverse by providing senior leadership with the information, resources and roadmap needed for operational success. We use the intelligence of the current internet (Web 2) with emerging tech (Web 3) and partner with clients to unlock new possibilities to thrive in the digital economy. We also leverage our ecosystem of partners to help implement our key strategies for our clients. Current & Past Brands Engaged: Publicis Groupe, Arts DAO, Vault Hill, Ecowatt, CyberGear, Journee Live, Metacampus, IKIGUIDE Metaverse Collective, Polkadot and more
The Event Production CompanyMarketing Consultant
Feb. 2017 - Aug. 2022Dubai, United Arab EmiratesAt the forefront of global event production, blending physical and virtual experiences to create memorable events. Key Responsibilities: Strategic Marketing Leadership: Emerged as a pivotal marketing advisor, excelling in audience analysis, campaign effectiveness measurement, and execution of sophisticated marketing strategies.
Business Growth Catalyst: Significantly boosted sales and revenue, adeptly managed and enhanced the company's digital footprint encompassing websites and social media platforms.
Media and Advertising Innovator: Expertly produced a variety of advertising materials, effectively communicated marketing successes and ROI to stakeholders.
Revenue Generation: Instrumental in creating lucrative opportunities, surpassing AED 20M in business development.
Trend Analysis and Network Expansion: Continuously updated with industry trends, expanding professional networks to maintain a competitive edge.
Digital Grind AgencyFounder
Jun. 2016Dubai, United Arab EmiratesDigital Grind: Specialises in advancing scale-ups and enterprise brands through tailored technology, demand generation, and data analytics. As the Lead Executive, I was instrumental in: Strategising: Developed and executed company-wide strategies to drive growth.
Team Leadership: Managed a high-performing team, cultivating a dynamic work environment.
Innovation and Financial Management: Drove innovation and monitored financial performance.
Client Relations and Marketing: Forged key relationships and executed marketing strategies. Key Clients: Digital DEWA / Moro Hub / DEWA / MBRSIC / Kodak Alaris / JW Marriott
The Event Production CompanyAccount Relationship Manager
Apr. 2010 - Feb. 2017Johannesburg Area, South AfricaNoteworthy clients: Shell Samsung Global Lufthansa Vodacom Nissan
Bloomberg UK Vodacom
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