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Work Background
Safic-AlcanHead Of Digital Marketing & Communication
Nov. 2021Paris, Île-de-France, FranceLeading global digital marketing and communication strategy across 37 countries and 11 industries, focusing on brand presence and engagement initiatives. Responsible for implementing SEO and SEM campaigns, enhancing Emailing practices, and managing the overall digital customer experience. Oversee the development and execution of digital marketing campaigns, press relations, and the organization of all global events for the company.
Safic-AlcanInternational Digital Marketing Specialist
Nov. 2020 - Dec. 2021Managed projects to improve the company’s digital ecosystem, including social media presence, SEO-driven content production, and digital campaigns targeting specific industries (Pharma, Cosmetics, Rubber, Plastics, Coatings, etc.). Supported virtual roadshows and global events, advancing CRM practices to strengthen customer relationships.
HubSpotCulture Coordinator
Jun. 2019 - Nov. 2020Paris Area, FranceCoordinated the Internal Culture Program in the Paris office, focusing on employee engagement and internal communication initiatives. Developed and implemented internal marketing strategies to improve talent retention and foster collaboration across teams, by using my extensive knwoledge of the HubSpot Marketing Hub.
delaware InternationalInternational Marketing Responsible
Dec. 2015 - Jun. 2019Supporting 9+ countries in aligning tools and processes (Digital Marketing & CRM) - HubSpot's CRM & Marketing hubs international roll-out - Digital Campaign (s) Manager (HubSpot)
- Website Development: Business Owner (gathering requirements, working with dev team in Hungary to execute and improve SEA, SEO, ranking) (AGILE, Sitecore)
- Content localization (mainly IT topics)
- Marketing Automation Manager (HubSpot)
- LinkedIn Ads & Google Ads pilot for international campaigns
Câmara de Comércio França-BrasilLead Gen & Commercial Coordinator
Jan. 2014 - May. 2015São Paulo Area, BrazilOversaw lead generation efforts for French SMEs, serving as their primary liaison and strategic advisor for business expansion in Brazil. Led a team focused on providing detailed, context-driven business development insights, enabling these companies to navigate and establish themselves in the Brazilian market. Developed tailored market analyses and supported the implementation of CRM systems, facilitating informed decision-making and helping to secure a strong foundation for French enterprises in a complex, dynamic market environment.
Câmara de Comércio França-BrasilLead Gen & Commercial at the French Commerce Chamber
Apr. 2012 - Dec. 2013São Paulo Area, BrazilDirect Assistance to Commercial Coordinator, responding mainly to french SME's demands.
Australia International Business SchoolSales and Marketing
Jun. 2010 - Apr. 2012Brooklyn NovoNow hired as Sales & Marketing Assistant, reporting to the General Manager, I was responsible for : • Prospection of new clients and potential customers, organizing different sheets and mailings.
• Pro-active calls to potential clients based on those sheets and other mailing lists
• Presentations in English to various types of schools and students (international, bilingual, etc)
• Participation in fairs and students and exchange salons to further prospect potential clients
• General collaboration in Marketing strategies ( Commercial sheets, presentations, brand-communication, etc)
• Continuous meetings with higher superiors (general director) to discuss the development of Sales actions
• Responsible for organizing the 2010 AIBS stand in the exchange fair in the city of Campinas.
Australia International Business SchoolSales and Marketing Intern
Feb. 2010 - Jun. 2010Brooklin NovoIntern within the Marketing and Sales team, prospecting new clients and helping to organize events and fairs in São Paulo State
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