Carolina Fernandes

Product Manager @Gorila

Social SciencesProduct Market Fit🧑‍🔬 EngineerMarketing AnalyticsBiologyBrand Marketing ManagerStrategy and Product growthBanking & Capital MarketsSemrushContent ManagerA/B TestsB2BB2CKanbanUser ExperienceConsumer IndustryFacebookContent CreationInvestment ManagementFoodTechData AnalyticsGoogle AdsUndergraduate Student🎥 EntertainmentEmail Marketing ManagerPythonProduct DevelopmentHubspotInstagramContent managementE-commerceScrumSEO ManagerLinkedInGoogle AnalyticsMVPMailChimpSTEMFinTechTechnology💸 Marketing✔️ IT🧨 Consulting🏦 Finance🧮 EducationAffiliate MarketingGrowth HackerDigital Ads ManagerCopywriterMarketing Analytics ManagerProduct ManagerProject ManagerPostGraduateData AnalystBI AnalystTraderBusiness AnalystCustomer Researcher🎓 StudentAssociateMBAResearcher

Coming from a varied background that includes scientific research and roles in the tech industry, I bring a mix of analytical prowess, problem-solving skills, and a solid foundation in product management. My journey has taught me to be adaptable and resilient, traits that have helped me navigate diverse environments with ease. I'm passionate about driving innovation and delivering solutions that make a real impact.

Feedback from Carolina’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

GorilaProduct Manager - Business Intelligence

Nov. 2022 - Nov. 2023São Paulo, BrasilI thrive at the intersection of data analytics and effective project management. Utilizing Agile Methodology and Scrum, I spearhead projects from inception to delivery, ensuring the seamless integration of data-driven decision-making processes. My role encompasses requirements gathering through engaging user stories and contributing to an enhanced user experience. Stakeholder management is pivotal, aligning diverse perspectives to prioritize features through meticulous backlog prioritization and sprint planning. Through cross-functional collaboration, I foster iterative development cycles, continually optimizing KPIs.

GorilaGrowth Marketing Manager

Mar. 2022 - Nov. 2022São Paulo, BrasilAs a Growth Marketing Manager, my expertise lies in the dynamic realm of digital marketing, where I orchestrate comprehensive strategies for customer acquisition and performance optimization. Leveraging a mix of SEO, SEM, and social media marketing, I cultivate brand presence and drive lead generation. My focus on funnel optimization ensures that every stage of the customer journey is tuned for maximum impact. Data analytics and A/B testing are integral components of my approach, allowing me to glean valuable insights and continuously refine campaigns for optimal ROI. Embracing marketing automation, I streamline processes for efficient user acquisition and implement retention strategies to nurture lasting customer relationships.

DeloitteAnalytics Consultant II

Nov. 2021 - Mar. 2022São Paulo, BrasilAs an Analytics Consultant II, I bring a wealth of expertise to the field of data analysis and consulting services. Specializing in business intelligence, I excel in translating complex datasets into actionable insights through statistical modeling and predictive analytics. My proficiency in quantitative analysis and data interpretation is complemented by a keen eye for data visualization, ensuring that stakeholders can easily grasp and leverage key information. Client relationship management is at the forefront of my approach, as I collaborate to understand unique needs and deliver tailored reporting solutions. I am dedicated to establishing and optimizing performance metrics, driving insights generation, and providing innovative problem-solving within the realm of decision support systems.

DeloitteAnalytics Consultant I

Apr. 2021 - Oct. 2021São Paulo, BrasilI work in the initial stages of analytics, concentrating on honing skills in vital areas like data analysis, statistical analysis, and quantitative research. My duties encompass performing tasks related to data analysis, report generation, and providing support for basic analytics projects. I navigate diverse datasets to enable metrics analysis, insights generation, and effective problem-solving. While I emphasize customer analytics, I also contribute to a wider range of consulting services, laying the groundwork for progression into more advanced roles in the future.

Platform BuildersData & Growth Analyst

Nov. 2020 - Apr. 2021São Paulo, BrasilAs a Data and Growth Analyst, my role revolves around the synergy of data analysis and strategic growth initiatives with a focus on Digital Marketing. Leveraging statistical analysis and quantitative research, I uncover data-driven insights that inform business intelligence and drive growth strategies. Through metrics analysis, performance analysis, and market research, I extract valuable information to optimize KPIs and predict future trends. Customer analytics and user behavior analysis are integral components of my approach, guiding A/B testing and optimization efforts for sustainable growth.

LivenProduct Manager

Aug. 2020 - Nov. 2020São Carlos, São Paulo, Brasil

Raccoon Marketing DigitalWeb Analytics Manager

Aug. 2019 - Aug. 2020São Carlos e Região, BrasilAs a Web Analytics Manager, I specialize in optimizing online performance through comprehensive digital analytics strategies. Leading multidisciplinary teams using tools like Jira, I focus on in-depth data analysis, emphasizing key performance indicators (KPIs), web traffic patterns, and user behavior, particularly with Google Analytics. My role revolves around clear and effective communication of complex analytics insights through data visualization and reporting. I also spearhead teams in implementing tag management systems to streamline data collection, facilitating SEO analytics, funnel analysis, and e-commerce analytics. My dedication extends to user experience (UX), mobile, and social media analytics, fostering a holistic understanding of the digital landscape. Leveraging Heatmaps and A/B testing, I gain valuable insights into user interactions and website optimization opportunities, orchestrating cohesive strategies to unlock the full potential of web analytics for online success.

Raccoon Marketing DigitalProduct Owner

Aug. 2018 - Jul. 2019São Carlos, São Paulo

Raccoon Marketing DigitalAccount Strategist

Sep. 2017 - Jul. 2018In this role, I'm centered around fostering strong client relationships through strategic planning and effective account management. I specialize in customer engagement, employing communication skills to understand client needs and align them with sales and marketing strategies. With a focus on client retention and business development, I optimize campaigns and advertising strategies, ensuring a high ROI. In the realm of digital marketing, I leverage data-driven decision-making for market and competitor analysis. My approach includes cross-selling and upselling to maximize client success. By employing a comprehensive marketing strategy, I drive results through a deep understanding of client goals and market dynamics.

FoRC-Food Research CenterResearch collaborator

Jan. 2015 - Dec. 2017

EmbrapaUndergraduate Research Fellow

Jul. 2010 - Dec. 2013São Carlos e Região, BrasilProduction of nanostructured edible coatings, post-harvest quality, texture analysis in fresh and minimally processed foods.

Instituto de Física de São CarlosUndergraduate Student Researcher

Apr. 2009 - Sep. 2009Structural and Biochemical Studies of Human Septins 7 and 9 and their GTPase Domains - heterologous production and protein purification for resolution of the crystallographic structure in the Crystallography Laboratory - USP.