Rachel Sonnenberg

Founder and Principal @Sonnenberg Advisory

CEOCAOInvestor & VCStartup FounderMarketingBusiness OwnerC-level ExecutiveHR⚖️ LegalConsultingFinanceVenture PartnerAngelGeneral PartnerManaging PartnerChief Investment OfficerInvestment AnalystPortfolio ManagerLegalAssociateCOOInvestor RelationsBanking OperationsHR consultantLife CoachingFinancial AnalystExecutive CoachCustomer ServiceChief Customer Officer (CCO)Client Relations SpecialistAssistantPersonal AssistantExecutive AssistantEngagement ManagerAssociate PartnerPartnerCRM managerAdvisorFounderProduct ConsultantData Entry

Sonnenberg Advisory was established following nearly two decades of experience in investment fund and family office operations. Before founding Sonnenberg Advisory, Rachel built and led the Investment Innovation Lab at Amazon Web Services, where she focused on supporting early-stage startups. Previously, she served as Chief of Staff at Kindred Ventures, a seed-stage venture capital fund. Prior to that, she was part of the growth-stage investment team at Y Combinator. Earlier in her career, Rachel worked at North Run Capital, a Boston-based hedge fund, and began her finance journey at Audax Group, a private equity fund with offices in CA, NY, + MA. She began her professional career at The Ritz-Carlton Hotel Company, where she was recruited into the highly selective management training program and later focused on operations and quality analytics. Rachel lives in San Francisco with her husband Andrei. She’s passionate about traveling, music, cycling, skiing, food (cooking + trying new restaurants), and wine. She is a lifelong learner; always with a new hobby or passion.

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Work Background

Startup Acquisition: Investments Innovation Lab (Activate Investments)

Amazon Web Services (AWS)Startup Acquisition: Investments Innovation Lab (Activate Investments)

May. 2022 - Mar. 2023San Francisco, California, United States

Founder and Principal

Sonnenberg AdvisoryFounder and Principal

Aug. 2021San Francisco, California

Chief of Staff - Venture Capital

Kindred VenturesChief of Staff - Venture Capital

May. 2019 - May. 2022San Francisco, California, United States

Continuity Team - Growth Stage Investment Team / Venture Capital

Y CombinatorContinuity Team - Growth Stage Investment Team / Venture Capital

Apr. 2018 - May. 2019San Francisco, California, United States

Operations - Long/Short Event Driven Hedge Fund

North Run CapitalOperations - Long/Short Event Driven Hedge Fund

Apr. 2013 - Mar. 2018Boston, Massachusetts, United States

Operations - Private Equity

Audax GroupOperations - Private Equity

May. 2011 - Apr. 2013Boston, Massachusetts, United States

Rooms Division Operations Lead / Quality Analytics

The Ritz-Carlton Hotel Company LLCRooms Division Operations Lead / Quality Analytics

Apr. 2007 - Apr. 2011San Francisco, CA/Boston, MA

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Operations, consulting, and strategic advisory services

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