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Work Background
Little OtterSenior Manager Marketing Operations
Jun. 2024San Diego, California, United States
Little OtterMarketing Operations Manager
Jan. 2023San Diego, California, United States- Facilitated scrum and agile methodologies within the team, promoting a culture of adaptability and continuous improvement. Projects I oversaw led to reducing customer acquisition costs by 65% in the first 60 days of implementation. - Instrumental in overcoming the gap technical feasibility and clinical effectiveness, contributing to the success of launching the first membership pilot aimed at offering users a lower cost option. - Effectively coordinated the allocation of resources, including budgeting and forecasting, while implementing proactive risk management strategies to optimize project deliverables and meet established deadlines. Consistently coming in under budget by 23% in 2023. - Expertly documented institutional knowledge to aid team onboarding and knowledge transfer. One of three people at the start- up with deep cross department knowledge. - Crafted project scope, outlined key objectives, deliverables, and constraints to ensure alignment with stakeholder expectations and drive successful outcomes in a dynamic landscape.
Little OtterContent Manager
Apr. 2022 - Jan. 2023San Diego, California, United States- Orchestrated the strategic expansion of content production, developing scalable approaches to accommodate company growth and evolving user needs.Transitioned from shipping four deliverables monthly to fifteen per month. - Created a searchable database for the clinical team by aggregating and organizing disaggregated responses from multiple sources, including academic papers, PR responses, worksheets, and case studies. - Deployed content plan and launch strategy for membership pilot, aimed at driving engagement to reduce churn and increase retention among users. On average users remained active for an additional month past anticipated churn date. - Edited copy for marketing collateral across various platforms including website, app, e-commerce store, and onboarding materials maintaining brand consistency and clarity in messaging. - Curated and assembled compelling media kits tailored for key partnerships and donations, nurturing relationships with schools, hospitals, and partnerships like, Eat. Learn. Play, Whole Foods, Anthropologie, and Saje Natural Wellness.
Little OtterE-commerce Operations Manager
Feb. 2020San Diego, California, United StatesI have overseen the D2C and B2B work streams of the Little Otter Shop when it acquired Little Renegades. -Lead e-commerce operations, optimizing sales channels and enhancing user experience for increased revenue generation. -Coordinate with third-party logistics providers to streamline supply chain operations, ensuring efficient inventory management and timely product delivery. -Provide personalized customer service, addressing inquiries and resolving issues promptly to maintain high levels of satisfaction and retention. -Implement data-driven strategies to analyze market trends, optimize product listings, and drive targeted marketing campaigns. - Continuously evaluate and improve processes across e-commerce, logistics, and customer service functions to enhance overall operational efficiency and performance.
Little RenegadesE-commerce Operations Manager
Feb. 2020 - Apr. 2022San Diego, California, United States• Led negotiations and oversaw logistics operations with overseas manufacturers, ensuring the timely production and delivery of our physical goods while maintaining cost effectiveness and quality standards • Directed day to day operations of the e-commerce website, scoring 76% favorable review in customer satisfaction and improved user experience. •Optimized customer success initiatives to elevate satisfaction and boost customer lifetime value.. Proactively addressed issues and integrated feedback-driven enhancements, resulting in a notable 10.4% increase in overall customer retention. • Managed due diligence process for the acquisition of Little Renegades by a Series A tech start-up, collaborating with legal teams and key stakeholders from both legacy company and purchasing business ensuring a seamless transition.
Project AccessResident Services Coordinator
Aug. 2019 - Mar. 2021Mission Viejo, CaliforniaAs a leading provider of vital on-site health, education, and employment services to families, children, and seniors. The resident coordinator position oversees the daily operations of onboarding, tracking, and providing group and one on one services to community members.
Project AccessTeen Services Coordinator
Sep. 2018 - Aug. 2019AnaheimAs part of the vital onsite services provided by Project Access. The Teen Services position oversees all activities involved with adolescents ages 12-18. Education and Enrichment Activities are planned, budgeted, and carried out by the Teen Services Coordinator.
The Language Company ChileEnglish Second Language Teacher
Mar. 2017 - Dec. 2017- Developed individualized curriculum for starter- advanced levels of English. - Piloted young learner technology based learning programs. - Assisted Language Company Staff in expansion into overseas E-learning. - Created a positive environment for bilingual education.
City of Santa AnaWorkforce Investment Board Intern
Nov. 2014 - Jan. 2016Santa Ana, California- Supported staff and network providers in implementing new legislation under Workforce Innovation and opportunity Act. - Assisted in recording minutes and data in Workforce Investment Board meetings. - Edited content on W/O/R/K Center website. - Helped staff analyze data for the 4-year strategy plan. - Wrote summary of events and accomplishments for a city employee newsletter
Cal Poly Pomona Annual FundTelefund Associate
Oct. 2012 - May. 2014Pomona, California- Assisted in the development of the university by contacting potential donors. - Developed rapport with major gift donors. - Interpreted data to create attainable goals that would result in favorable outcomes. - Maintained staff morale through various motivational exercises. - Contributed to Build the Future campaign; assisted in fundraising 90,000 dollars in 24 hours.
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