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Leo Burnett MEA (Middle East & Africa)Associate Production Director
Jun. 2024Lebanon
Hearts & Talents MENAHead of Media Production
Jul. 2023 - Jun. 2024Beirut Governorate, Lebanon• Strategically oversee production workflows across various platforms including YouTube, TikTok, Instagram, and additional channels managed on behalf of diverse influencer partners.
• Collaborate proactively with partners to brainstorm and conceptualize innovative content ideas, ensuring alignment with brand objectives and audience engagement strategies.
• Manage comprehensive pre-production operations, encompassing meticulous scheduling, coordination, and logistics planning to facilitate seamless execution during shooting sessions.
• Direct and supervise the production phase, ensuring strict adherence to storyboard specifications, optimizing content quality, and maintaining alignment with project timelines and objectives.
• Lead post-production processes, including offline editing, meticulous fine-tuning, and color grading, culminating in the proficient uploading of finalized videos across designated channels for optimal viewer experience and engagement.
FreelanceScript Writer
Mar. 2021 - Jun. 2024Beirut, Beirut Governorate, Lebanon• Conceptualize and develop engaging and original scripts for television series and feature films, ensuring alignment with genre, target audience, and production objectives. • Conduct thorough research, character development, and storyline structuring to create compelling narratives, dialogue, and plot progression that captivate audiences and resonate with thematic elements. • Adapt existing source material into screenplay formats, maintaining authenticity, coherence, and creative integrity while aligning with industry standards and audience expectations. • Stay abreast of industry trends, audience preferences, and emerging storytelling techniques to innovate and elevate scriptwriting approaches, contributing to the development of unique and impactful content.
UN Agencies (ESCWA, UNFPA, UNRWA, UNDP, UNHCR)/INGOs/NGOsMedia Production and Communication Consultant
Feb. 2016 - Jun. 2024Beirut, Beirut Governorate, Lebanon• Collaborate with prominent media organizations to distribute the research findings published by the NGO.
• Oversee and manage the production workflows for diverse platforms like YouTube, TikTok, Instagram, and other channels on behalf of various influencer partners and developing corporate videos.
• Engage collaboratively with partners to generate and refine creative content concepts, ensuring they resonate with target audiences and align with strategic goals.
• Coordinate and execute pre-production activities, including scheduling, logistical planning, and coordination, to facilitate efficient and effective shooting sessions.
• Direct the production phase, ensuring meticulous adherence to content storyboards, optimizing quality, and ensuring alignment with established timelines and objectives.
• Supervise post-production activities, encompassing editing, refinement, color enhancement, and seamless upload of finalized videos across specified channels to enhance audience engagement and experience.
Transterra MediaNews Producer
May. 2013 - Dec. 2014Beirut, Beirut Governorate, Lebanon• Facilitated communication and collaboration between citizen journalists operating in the Levant region, particularly those covering events like the Syrian war, and major media corporations.
• Coordinated the acquisition and dissemination of exclusive footage and content from citizen journalists, ensuring authenticity, relevance, and newsworthiness.
• Evaluated and verified the credibility and accuracy of citizen-generated content, conducting thorough checks to maintain journalistic integrity.
• Established and maintained strong relationships with both citizen journalists and media corporations to foster ongoing collaboration and information exchange.
• Navigated and adhered to ethical guidelines and standards while handling sensitive and potentially distressing content related to conflict zones like the Syrian war.
Alrayyan for Media and Marketing Company - شركة الريان للإعلام و التسويقFull-Fledge Producer
Apr. 2012 - Oct. 2012Doha, Qatar• Conceptualized and oversaw the development and production of high-quality content tailored to meet the cultural, aesthetic, and market-specific requirements of Doha and the broader regional landscape.
• Coordinated end-to-end production processes, including talent management, logistical planning, and post-production oversight, ensuring seamless execution within established timelines and budgets.
• Cultivated and maintained strategic relationships with key stakeholders, including local vendors, talent agencies, and media platforms, facilitating collaboration, compliance, and optimal distribution of produced content.
• Led and mentored production teams, fostering a collaborative work environment, while staying abreast of industry trends, market dynamics, and emerging technologies to innovate and optimize content offerings for targeted audiences in Doha and beyond.
RotanaPost Producer
Nov. 2009 - Mar. 2011Beirut, Beirut Governorate, Lebanon• Oversaw comprehensive editing processes, encompassing both offline and online stages, to ensure seamless post-production workflows and the delivery of polished, high-quality content.
MBC GROUPPost Producer
Aug. 2007 - Nov. 2009Dubai/Beirut
FreelanceAssistant Director and Production Manager
Sep. 2004 - Jun. 2007Dubai/Beirut
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