Andrew Miller

Head of Growth @Xembly

🧑‍💼 C-level Executive🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger🧨 Consulting✨ Business OwnerBrand Marketing ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerGrowth HackerExecutive CoachPodcast HostMarketing DirectorCMOAdvisor

Andrew Mounier, holding a master's in behavioral economics, is a highly respected marketing expert with nearly two decades of experience, making a profound impact on over 50 leading brands. Having held various positions, including Head of User Acquisition & Growth at Xembly (Acquired by massive org), VP of Marketing for Orbit (Acquired by Postman), VP of Growth Marketing for Agorapulse, and Director of Marketing for Sumo.com and Process Street, his expertise has earned him a place on the FastCompany Executive Board and as a regular contributor to major media outlets like FastCompany and Forbes. He also authored the book "Marketing Funnels : A Journey Through Time and Their Demise." Andrew also hosts the AI Unboxed Podcast and writes a weekly newsletter on B2B SaaS and AI Growth Marketing called Turing's TOFU. A master of turning ordinary marketing into extraordinary results, Andrew has experimented with various strategies, from the bullseye framework and inbound SEO optimization to guerrilla marketing tactics, achieving remarkable results. Serving as CMO for a $500 million revenue organization, building multiple in-house marketing teams from scratch, and operating a content marketing and growth marketing consulting firm with Fortune 500 and 1000 clients showcases his unwavering commitment to challenging the status quo. As the founder of WordSmiths, Inc., Andrew is dedicated to helping businesses achieve their full potential.

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Work Background

Fast Company Executive BoardOfficial Member

Mar. 2021WE’RE ON A MISSION TO INSPIRE FORWARD-LOOKING LEADERS Fast Company Executive Board is an invitation-only professional organization of company founders, executives, and leaders who are defining the future of business through design, innovation, creativity, and impact. We have created a space where startups can grow quickly, and established companies develop the nimbleness that inspires innovation. You’ll find businesses who are pioneering key developments at companies of all sizes, pursuing world-changing ideas, lending their collective wisdom, and creating cultures that reward employees for creativity, risk-taking, and acumen. Innovation is at the heart of everything Fast Company magazine stands for. That’s why we created a group that brings together businesses who are doing amazing things.

WordSmiths, Inc.Chief Growth Officer / Co-Founder

Jan. 2020Texas, United States · RemoteWe like to think of ourselves as an extension of our partner's marketing departments. Our team was created to scale your content, build your brand, & drive measurable results. Let us transform your ideas into exceptional stories that attract, retain, and grow your audience. Organic Growth Strategies: Combining content marketing, SEO, link acquisition and conversion science, we create a bespoke strategy to grow your business.

XemblyHead of User Acquisition / Growth Marketing

Sep. 2023Seattle, Washington, United StatesAutomate your work life. Xembly is the all-in-one AI Automation Assistant for high performing teams. Get accurate meeting notes + specific action items, notes/tasks automatically synced with your workflow tools, conversational scheduling, AI calendar management, and more. Built for the Enterprise.

Turing's TOFU NewsletterFounder

Jan. 2024Washington, United States · Remotehttps://turingstofu.beehiiv.com/ Turing's TOFU Newsletter: Join Turing's TOFU for a weekly exploration of AI-Driven Strategies for SaaS Growth, where cutting-edge tech meets practical marketing wisdom. Your Essential Guide to the Intersection of AI, Marketing, and SaaS What is Turing's TOFU? Turing's TOFU is a dynamic newsletter born from the ethos of the popular podcast "AI Unboxed: Revolutionizing the Modern Workweek." It offers an insightful exploration into the overlap between artificial intelligence, B2B SaaS, and the ever-evolving world of marketing. Who is it for? This newsletter is tailored for forward-thinking professionals, innovators, and enthusiasts at the forefront of the B2B SaaS and marketing industries. Whether you're a startup founder, a marketing strategist, or a tech aficionado, Turing's TOFU is your go-to resource for cutting-edge insights. Why Subscribe? Stay Ahead: In the fast-paced landscape of technology and marketing, staying informed is key. Turing's TOFU brings you the latest trends, strategies, and innovations at the confluence of AI, B2B SaaS, and marketing. Expert Insights: Tap into the wisdom of industry leaders, as well as the analytical expertise of Andrew Miller (Mounier), host of AI Unboxed. Get a blend of strategic advice and practical tips to apply in your domain. Community Connection: Join a growing community of like-minded professionals who are reshaping the future of B2B SaaS and marketing. The Value for You Subscribing to Turing's TOFU means getting more than just a newsletter; it's an opportunity to be part of a pioneering conversation. Here, you'll find content that challenges conventional thinking, inspires innovation, and empowers you to make informed decisions in a rapidly changing digital landscape. 🌐 Subscribe Today and be part of the conversation that's shaping the future of business and technology.

OrbitVice President Marketing (Acquired by Postman)

Apr. 2022 - Mar. 2023

AgorapulseVice President of Growth Marketing

Oct. 2020 - Apr. 2022

Forbes Agency CouncilOfficial Member

Jan. 2016 - Dec. 2020Forbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Process StreetDirector of Digital Marketing

Oct. 2018 - Aug. 2020

Sumo Group (Sumo.com / AppSumo.com)Director of Marketing

Apr. 2018 - Oct. 2018Austin, Texas Area

KindCoinsCo-Founder - Acquired

Jan. 2016 - Apr. 2018TexasSold company to private firm ►YOUR SPARE CHANGE MAKES A DIFFERENCE◄ KindCoins automatically rounds up your spare change through credit and debit purchases to the nearest dollar and donates the proceeds directly to your local church. Simply sign up and select your church to start making a change in your community! ►KEEP IT LOCAL ◄ We believe impact starts at the local level. Through KindCoins, we provide transparency as to where funds go and what they are used for. Many charities who request donations oftentimes leave donors guessing as to whether their funds were put to good use or simply lost in the process. With KindCoins, the exchange is simple. We connect congregants with their church. Period. Below are just a few ways that your donation could be used: ○ Feed local families through your church food pantry ○ Ensure church bills are covered (keep the lights on) ○ Support new church ministries in the community (Youth Ministries, Nursing Home Ministries, etc…)

Enter, Inc.Head of Growth

Aug. 2017 - Mar. 2018The Head of Growth will conceive and execute the growth strategy of Enter driving customer acquisition growth and engagement through product and technology. The Growth team focuses on growing and engaging Enter's user base. The team is data driven and results focused. We are at the intersection of data, product, engineering, and marketing.

ConsultwebsDirector of Marketing

Jun. 2017 - Aug. 2017* Development and implementation of the Brand strategy. * Developing the marketing strategy for new and existing products * Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. * Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations * Guiding the day to day activities of the marketing team. * Ensuring that the marketing objectives are implemented by the marketing team. * Manage social media presence and direct programs to improve social media reputation and recognition. * Developing and delivering marketing and communications strategies for the organization. * Undertake continuous analysis of competitive environment and consumer trends

ConsultwebsDirector of Consulting Services

Aug. 2016 - Jun. 2017 Coach, train and staff the Consultant team  Map and refine internal customer journey  Establish and improve workflow process  Manage yearly budget to reflect a growing team  Develop core values and motivate a distributed team to increase efficiency and employee retention rates  Review and ensure all consultant/client touch-points are being properly executed

ConsultwebsCreative Brand Strategist

Apr. 2015 - Aug. 2016An idea is a novel combination of previously unconnected elements in a way that adds value. The Creative Brand Strategist leads a team organized for the sole purpose of the creation and promotion of ideas. They will incorporate creative and agile marketing strategies to demonstrate client growth built on ideals that surround a higher-order or purpose.

ConsultwebsOutreach Specialist/Strategist

Aug. 2012 - Mar. 2014Digital Nomad- The WorldTo identify, initiate contact, engage and build relationships with influential bloggers, journalists, editors, publishers and site owners across various platforms in order to secure high quality outlets for the wide-ranging content that CW produces on behalf of its clients. To quantify and manage outreach opportunities and take ownership of CW's internal network of contacts to ensure best practice is observed company wide. To assist with the ongoing improvement of link building activity and best practice, utilizing both online and traditional PR methodologies and contributing to the development of new techniques that will then evolve further over time.

WorldCar Auto GroupChief Marketing Officer

Mar. 2014 - Apr. 2015San Antonio, Texas AreaThe CMO will spearhead and drive the opportunity space for World Car Auto Group; creating innovative ideas that bridge mobile, social, email and digital media to provide solutions and services that are driven by consumer insight. The CMO is not only a visionary role but a hands on position – on the bleeding edge of the digital & traditional domain, staying on top of and ahead of the latest trends. Accordingly, the CMO will synthesize how digital interactions fit into broader consumer activities and be able to articulate marketing concepts and solutions in a clear and compelling way.

Miller & Miller ConsultantsSocialpreneur

Mar. 2008 - Mar. 2014Zapata,TX-Worked with clients on development of social media strategies (using Facebook, twitter, google+, LinkedIn, website enhancement) -Created online and offline marketing campaigns using both email marketing (opt-in based) and guerrilla marketing tactics. -Personally acquired MTN Nigeria (Africa’s largest telecommunications company) as a customer and developed a social media strategy using analytics to demonstrate current weaknesses in their online efforts. Also currently working on a social media policy for employees as well as implementing strategies recommended through our prior projects. -Reviewed current client marketing plans and helped enhance them through brainstorming sessions. -Developed online blog with social media articles to help with information branding. -Currently working on a book focused on Social Entrepreneurship

Progress to Success Tutoring,LLCOwner/Founder

Jun. 2011 - Jan. 2013- Helped develop marketing plan and strategy for company - Supervises, plans, schedules, and assigns work to subordinates; - Instructs and trains in correct methods and procedures - Hires, reviews and evaluates employee's performance. -Started the business from the ground up and is now thriving in 3 cities. -Developed Profit/Loss statements and implemented all financial tracking methods. Owner/Found

King's Way ConsultingConsultant

Jul. 2010 - Jan. 2013ZapataTeach applicable skills and characteristics of being a positive, contributing member of society to teenagers in the Juvenile Probation system.

A+ MarkemSouth Texas Coordinator

Jan. 2009 - Jun. 2011-Supervised High School, Middle School, and Jr. High School districts located in Laredo; Worked with school districts/administration to bring in Supplemental Educational Services -Represented A+ Markem at all SES school functions -Hired teachers to work for A+ Markem -Coordinated Student placement in tutoring program -Recruited Students for tutoring program -Supervised teachers during tutoring sessions

City of Laredo- South Texas Development Council9-1-1 Program Manager for South Texas

Dec. 2009 - Jun. 2010Laredo, Texas Area- Oversaw the administration of the South Texas region 9-1-1 System consisting of 4 counties including Jim Hogg, Starr, Webb, and Zapata Counties; This included 86 Call takers, 4 direct subordinates, and 8 Public Safety Answering Points (PSAPS) -Served as the 911 South Texas Region Liaison to the Commission on State Emergency Communications (CSEC) member governments, local officials, federal, state, and local agencies and the private sector in all activities related to 9-1-1. -Responsible for a 2 million dollar State Grant budget including the 9-1-1 Regional program and admin budgets; prepares budget amendments; reviews and approves requests for payment and reimbursement requests made to CSEC. - Developed and implemented the 911-Strategic Plan; responsible for adhering to Strategic Plan, and preparing and submitting plan amendments. - Made presentations; prepared performance and informational reports, provided technical assistance as requested by Laredo's City Council, CSEC, Regional Advisory Council, and other applicable administrative and organizational groups.

BlueStone Financial, LLCSenior Partner/Owner - Acquired

Jan. 2008 - Aug. 2009San Antonio, Texas Area*Sold business to private investment group * - Managed more than10 employees with 6 million in assets under management - Hired and developed new employees - Implemented weekly training sessions and motivational program focused on employee skill development, appointment strategies, client trust building, etc. - Advised clients on proper investment strategies - Worked with leading financial and insurance company executives (Pacific Life, Allianz, Prudential, etc..) - Developed policy/procedures manuals - Incorporated BlueStone Financial into a limited liability company

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