The Informal School of ITStudent
Nov. 2018 - Mar. 2019Cluj County, RomaniaIntensive Marketing and Communication training with a focus on IT market. My graduation project consisted in a one year Marketing plan for a tech company in UK with clear goals of building brand awareness and increasing sales on the UK market. Topics studied and practised during the training: - cognitive marketing
- marketing principles
- marketing strategies and tactics
- elements of a strategy and plan
- marketing vision
- branding
- audience segmentation, building personas and customer journey
- digital marketing strategy
- PPC: Linkedin ads, Facebook ads, Google Ads
- employer branding and internal communication
- event marketing
- marketing funnels
- email marketing
- SEO
- inbound marketing and content strategy
- lead generation
- CSR
- outdoor advertising