Adina Timar - Head of Content, PhantomBuster

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Work Background

AT- SaaS MarketingProduct-led Growth Marketer

Sep. 2019Helping SaaS businesses increase their product's adoption and retention rates using product-led Go-to-Market Strategies

PhantomBusterHead of Content

Mar. 2024Remote

UserpilotHead Of Content

Jan. 2022 - Feb. 2024remote

UserpilotContent Marketing Manager

May. 2021 - Dec. 2021remote

UserpilotContent Writer

Mar. 2021 - May. 2021

IAA Young Professionals Cluj-NapocaPresident

Jan. 2021 - Dec. 2021Cluj, Romania

LayershiftMarketing Manager

Feb. 2015 - Sep. 2019Cluj County, RomaniaAs a marketing manager, I am responsible of planning and implementing the marketing strategy and tactics for the company across different online and offline channels. Product marketer activities: - brand identity - market segmentation - brand positioning - website management - content marketing - social media - SEO - PPC

The Informal School of ITStudent

Nov. 2018 - Mar. 2019Cluj County, RomaniaIntensive Marketing and Communication training with a focus on IT market. My graduation project consisted in a one year Marketing plan for a tech company in UK with clear goals of building brand awareness and increasing sales on the UK market. Topics studied and practised during the training: - cognitive marketing - marketing principles - marketing strategies and tactics - elements of a strategy and plan - marketing vision - branding - audience segmentation, building personas and customer journey - digital marketing strategy - PPC: Linkedin ads, Facebook ads, Google Ads - employer branding and internal communication - event marketing - marketing funnels - email marketing - SEO - inbound marketing and content strategy - lead generation - CSR - outdoor advertising

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