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Work Background
UpworkSenior Media Buyer | Paid Social
Sep. 2023Remote
Vest Media Group, LLCSenior Media Buyer
Nov. 2022 - Sep. 2023Remote• Effectively oversee and optimize monthly adspend exceeding 100K+ across various funnels, resulting in scaling adspend to thousands of dollars per day profitably.
• Orchestrate comprehensive briefs for UGC and video ads, expertly coordinating a dynamic team to maintain a consistent flow of captivating, high-converting ads for meticulous creative testing.
• Showcase adept copywriting prowess by crafting compelling ad copy and meticulously scripting engaging video ads.
Ecom SupremacyYoutube media buyer
Jun. 2022 - Aug. 2022Los Angeles, California, United States-Demonstrated proficiency by creating an online media buying and client acquisition plan encompassing all relevant channels for the business to enhance overall established processes.
-Took full responsibility for executing, maintaining, and managing Facebook, Instagram, Google and YouTube advertising campaigns with spend of over $100K USD per month. - Provided a strong focus on analyzing data using HYROS software to optimize and monitor
campaign performance as well as determine and evaluate key success factors for account success. - Conducted research to gather relevant data on consumers, competitors, and market conditions. - Consistently created weekly reports to generate effective marketing decision and campaign results. - Worked collaboratively with Media Buyers, Copywriters, and the Creative Team to understand all the working parts of the project. Brainstormed with the team when needed.
-Managed and facilitated team communication via Slack, weekly reports, and Zoom meetings.
Dr. Sam Robbins SupplementsSenior Media Buyer
May. 2022 - Jul. 2022Los Angeles, California, United States➢Set up various campaigns, testing, scaling, and paid ads campaigns with a budget of $10K per month.
➢Meticulously reviewed and analyzed results data to optimize campaigns and increase ROI.
➢Planned and generated high-converting paid ads creatives for social media channels and native ads.
➢Implemented more profitable marketing automation flows to improve established processes.
➢Managed retargeting campaigns across all social media channels & native advertising platforms.
Xiaomoxuan USAPerformance Marketing Specialist
Mar. 2022 - May. 2022New York, United States➢Performed tasks with proficiency by developing and tactically executing online customer acquisition strategies and campaigns on Google ads for e-commerce stores to drive growth.
➢Provided ongoing management and optimization of campaigns with a heavy emphasis on tracking and reporting to monitor progress and updates as well as promote organization and order. ➢Coordinated appropriately across other channels to ensure smooth integration of online advertising into the client’s overall growth strategy and effectively meet project goals and objectives.
➢Provided a keen eye on customer experience testing and optimizations throughout the customer journey, including monitoring and evaluating ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B, and multivariate testing, etc.
Medical Software Business ( CRM for hospitals - clinics ) Advertising Specialist
May. 2021 - Jul. 2021Los Angeles, California, United States➢Planned and established email marketing campaigns, online media buying, and client acquisition plan encompassing all relevant channels for the business.
➢Handled Facebook lead generation advertising campaigns, closely reviewed the content, and optimized campaign performance to determine key success factors for account success.
➢Executed thorough research and gathered relevant data and information on consumers, competitors, and market conditions.
➢Documented and prepared weekly reports to help in creating marketing decisions and campaign results.
➢Worked closely and brainstorm with media buyers, copywriters, and the creative team to understand all the working parts of the project.
➢Utlizied Slack, weekly reports, and Zoom meetings to maintain team communication and promote process improvements.
Social Media Analytics App Senior Media Buyer
Jan. 2021 - Jun. 2022➢Performed research, including gathering of data and information regarding consumers, competitors, and market conditions to effectively optimize stategy for Google Search, Display, and Youtube advertising campaigns.
➢Provided a strong focus on analyzing data, understanding campaign performance, and determining specific key success factors for account success.
➢Explained each marketing decision and campaign results on generated weekly reports.
➢Coordinated with professionals, including media buyers, copywriters, and the creative team, to understand all working parts of the project. ➢Managed and facilitated team communication via slack, weekly reports, and zoom meetings..
Beiti Beitak ( Real Estate Rentals Company In The Middle East )Senior Media Buyer
Jan. 2021 - Dec. 2021➢Executed and managed Google Search, Display, and YouTube advertising campaigns.
➢Analyzed data, optimized campaign performance, and determined key success factors for account success.
➢Conducted keyword research and gathered data and information on consumers, competitors, and market conditions.
➢Generated weekly reports and explained each marketing decision and campaign results.
➢Collaborated with media buyers, copywriters, and the creative team to understand working parts of the project. Brainstorm with the team when needed.
➢Managed and facilitated team communication via Slack, weekly reports, and Zoom meetings.
UpworkSenior Media Buyer
Jan. 2019 - Sep. 2023
Freelance Senior Media Buyer Founder
Oct. 2016 - Aug. 2022➢ Worked closely with multiple local businesses from various industries (Doctors, Med Spas, Lawyers, Restaurants, Gyms, Financial Advisors) to help them generate appointments for their businesses using paid advertising. Created, managed, and scaled advertising campaigns.
➢ Developed and built online sales funnels using different software like click funnels, Unbounce, etc.
➢ Generated email marketing campaigns and appointment reminders using SMS marketing and email follow-up campaigns to effectively reach the target market and provide valuable content/offers. ➢Driven and increased client's lifetime value and improved sales process and customer experience.
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