Social Media Analytics App Senior Media Buyer
Jan. 2021 - Jun. 2022➢Performed research, including gathering of data and information regarding consumers, competitors, and market conditions to effectively optimize stategy for Google Search, Display, and Youtube advertising campaigns.
➢Provided a strong focus on analyzing data, understanding campaign performance, and determining specific key success factors for account success.
➢Explained each marketing decision and campaign results on generated weekly reports.
➢Coordinated with professionals, including media buyers, copywriters, and the creative team, to understand all working parts of the project. ➢Managed and facilitated team communication via slack, weekly reports, and zoom meetings..