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Work Background
IHECSExecutive Master Lecturer & Mentor
Jan. 2025Brussels, Brussels Region, BelgiumEmpowering future leaders in communication as a lecturer at IHECS. Sharing my expertise in Strategic Communications and Digital Advocacy with the students of the Executive Master in European Public Affairs and Communication program. Inspired by their passion and eager to contribute to their development.
RE-Source PlatformSenior Communications Manager
Jun. 2023- Managing impactful communications for RE-Source Platform - the European alliance of stakeholders representing clean energy buyers and suppliers for corporate renewable energy sourcing. - Google, Microsoft, IKEA Group, Amazon, Enel Green Power, Heineken, Engie, Shell Energy, Iberdrola Meta, Asahi, AstraZeneca, Shell, MYTILINEOS, Statkraft and Novartis are Steering Group members of the RE-Source Platform. - SolarPower Europe, WindEurope, RE100 and WBCSD are the four founding associations of RE-Source platform
Support Base Event Solutions | ReeventingEU Strategic Communications Manager
Feb. 2022 - May. 2023- Develop impactful communications strategies to promote the activities, campaigns, and events of various clients - GSK, Novartis, Science Business, ECCA.
- Support and manage the relationship with external vendors during the execution of projects
- Coordination of social media and marketing campaign activities
- Cultivate strong relationships with key media outlets
- Develop public affairs plans, engaging with EU policymakers, governments and other stakeholders;
BSEFHead Of Communications
May. 2016 - Feb. 2022Brussels Area, Belgium- Implemented 360° Global Communications strategies and Coordinated the overall communications activities related to BSEF operations, globally;
- Develop and maintain a strong brand for BSEF, including impactful and fit-for-purpose
publications, newsletter, website, social media and merchandise;
- Developing an integrated communications strategy for the company incorporating PR, Marketing and Online;
- Manage the publication and promotion of BSEF materials, including design and printing;
- Build on existing and develop new relationships with media, key decision makers, member organisations and others;
Cefic (European Chemical Industry Council)Communication & Social Media Manager
Feb. 2011 - Apr. 2016Brussels Area, Belgium- Designed and managed innovative PR & Event strategies and built positive relationships with European scientific organisations such as EcoChem and EuroScience
- Supervised the development and implementation of Communications materials including brochures, flyers and invitations.
- Built a strong social media presence, providing advice and recommendations for corporate projects and acting as Community Manager for YourFormula.eu.
- Acted as Editor-in-Chief, driving the success of YourFormula.eu platform and supporting the Cefic Sustainable Development Strategy.
Martifer Renewables & EnergyCommunication & Media Manager
Sep. 2009 - Sep. 2010Gent Area, Belgium- Crafted PR strategies to create and maintain company's image, resulting in widespread awareness of the organization;
- Represented Martifer at various internal and external events and managed media relations with different stakeholders;
- Developed social media communication channels, creating content and generating user engagement;
Created audiovisual materials for campaigns, using Adobe tools such as Illustrator, InDesign, and Photoshop;
- Supported the international media strategy by engaging with journalists, drafting press releases, and responding to media inquiries.
Media Glam - Events & Communications agencyCommunications & Events Manager
Jun. 2008 - Aug. 2009Leiria Area, Portugal- Strategically developed new products and services through extensive market analysis, benchmarking studies and marketing campaigns;
- Spearheaded the events department, planning and executing promotional, corporate and social events, from initial conception to day of the event;
- Expert knowledge of international business fairs, corporate events, fashion events, team buildings, workshops and personal events;
- Generated digital engagement via social media strategies and channels, together with video production (YouTube);
- Created all event visuals such as invitations, flyers and other communication supports. Utilised Adobe - Software for the production of content such as videos, posters and catalogues;
- Developed a national media database and managed press conferences, plus crafted highly engaging press kits and press releases.
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