Heather Robertson

Owner @Pure Barre The Woodlands

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With over a decade of experience as a business owner, I have become an expert in business operations, driving growth, and optimizing financial performance in the health and wellness industry. As an owner of multiple Pure Barre studios, I managed over 50 employees across multiple locations, ensuring exceptional client experiences and consistently exceeding market expectations. At Master My Macros, I created a comprehensive digital ecosystem that empowers individuals on their health and wellness journeys. This includes developing tailored online courses, and high-quality instructional content such as e-books, planners, accountability worksheets, and videos. My ability to conceptualize, launch, and manage ventures successfully is evident in the robust customer management and marketing skills I bring to the table, driving significant business growth and stability. As I transition to a new professional role, I am eager to bring my expertise in business operations to a new company. My passion for helping customers achieve their goals and my commitment to team success position me as a valuable asset, ready to contribute to your organization’s growth and success.

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Work Background

Pure Barre The WoodlandsOwner

Oct. 2013The Woodlands, Texas, United StatesTwo locations: Alden Bridge & Hughes Landing - *In the process of selling* - Oversee comprehensive financial management, including budgeting, payroll, revenue monitoring, and billing processes, while ensuring compliance with franchise financial obligations. Analyze profitability and optimize financial performance to drive business growth and stability. - Implement targeted local marketing strategies and retention programs to attract new members and maintain existing ones, while collaborating with the franchisor on brand-wide initiatives. Continuously analyze market trends to refine offerings and stay competitive in the local fitness landscape. - Build and lead a high-performing team of ~30, by recruiting, training, and managing staff while fostering a positive work environment. Provide ongoing development opportunities and effective scheduling to ensure optimal team performance and employee satisfaction. - Foster an inclusive environment by implementing diverse fitness formats, addressing member feedback promptly, and maintaining high service standards. - Cultivate a strong sense of community among members through inclusive practices, adaptive modification options, and community-building events that cater to varied needs and backgrounds. - Develop and implement comprehensive strategic plans, setting both short-term and long-term goals while utilizing data-driven decision-making to identify growth opportunities. Continuously analyze performance metrics to improve operations and enhance member experience, ensuring the business remains competitive and responsive to market demands.

Master My MacrosOwner

Jan. 2021 - Jul. 2024The Woodlands, Texas, United StatesProvide health & wellness education and weight loss solutions to those looking to improve their body composition via custom nutrition and online course and app. www.mastermymacros.com - Developed an online course tailored to client needs that consists of 3 self written e-books, (Master My Macros Guide, Master My Menopause, Master My Meals) accountability worksheets, planners, and videos. - Implement strategies quarterly to promote the course and attract target audience. - Record and edit high-quality instructional videos for the online course, as well as the MMM YouTube channel, and Instagram social media platform. - Deliver custom and complex nutritional and fitness concepts in an easily accessible manner. - Continually organize and update course structure and manage student progress. - Incorporate evidence-based practices and up-to-date scientific information. - Develop pricing and growth strategies. NOTE: I am currently running this business but wanted Pure Barre The Woodlands to show first in my profile.

Pure Barre College StationOwner

Aug. 2018 - Dec. 2022College Station, Texas, United StatesPlease see Pure Barre The Woodlands work experience above. As an owner of this location, I participated in the same job duties, and managed a team of over 50 employees between the 3 locations.

Essential Compounding PharmacyOutside Sales Representative

Mar. 2013 - Jan. 2015Houston, Texas, United States- Actively promoted and sold prescription drugs to healthcare providers. - Developed and maintained strong relationships with healthcare professionals to facilitate ongoing sales and brand loyalty. - Educated healthcare providers about our products, including benefits, risks, and proper usage. - Met and exceeded sales quotas and worked to increase market share for our products within my territory. - Conducted regular visits to healthcare providers to ensure satisfaction and address any concerns. - Maintained accurate records of sales calls, client interactions, mileage and expenses. - Ensured all sales activities complied with industry regulations and company policies, including adhering to ethical standards in pharmaceutical sales.

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