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Work Background
ZIROMarketing Director
Nov. 2024
SEMPProduct Marketing
Oct. 2023 - Mar. 2024• Successfully led and managed marketing team to create company brand, product messaging, thought leadership content, brochures, whitepapers, website and social media content and campaigns to showcase SEMP consulting services and SEMPx infrastructure project management software.
• Collaborated with product and sales teams to develop and optimize thought leadership content. • Built and expanded membership partner relationships to enhance brand awareness in the infrastructure market.
TykHead of Demand Generation | GTM
Apr. 2022 - Jan. 2023• Managed a team of three Regional Marketing Managers and two agencies to launch, track and optimize campaigns and achieve pipeline value targets.
• Built Demand Gen-focused, multi-channel, ABM marketing campaigns for identified ideal customer profile to enhance brand awareness and drive SQLs, deals, pipeline value, and revenue.
NotableMarketing Director
May. 2021 - Feb. 2022• Advising enterprise B2B clients on Marketing strategy, branding and core values, product/service marketing, website strategy, target market identification, social media strategy, and Account Based Marketing.
• Managing all client-facing delivery that exceeds their expectations instils total confidence in the client regarding the strategic and logistic handling of their accounts, projects and campaigns.
Merrco Payments Inc.Product Marketing Director - Merrco Payfirma
Dec. 2018 - Feb. 2021Toronto, Canada AreaFirst Marketing hire and grew the Marketing team to 3 (writer, designer, and developer) to build the Merrco and Payfirma brands and assets, support sales team, generate leads, increase customer acquisition and revenue, acquire channel partners and support expansion strategy.
• Worked with leadership, product and sales teams to create marketing and communication strategies to develop brand and product story, spread brand awareness and generate demand.
• Enhanced brand awareness through press releases, event participation, speaking engagements for company CEO and award nominations.
• Built collateral library to support sales and company needs including product brochures, partner brochures, presentation decks, landing pages, RFP proposal templates, customer and partner video testimonials to support sales and partners.
• Developed and optimized web copy (SEO) to differentiate offering for customers, partners and prospects, growing website visitors by an average of 60%.
• Launched Merrco blog and social media channels to position Merrco as a subject matter expert in cannabis payments, growing channels an average of 135%. • Developed and launched digital (Google, banner and LinkedIn ads, landing pages, conversion rate optimization) and direct mail (Account Based Marketing) campaigns to generate demand, drive sales pipeline and grow revenue, accounting for 40% of total revenue. • Worked with operations team to enhance Pardot/Salesforce automation to inform decision-making with a data-driven approach.
• Consolidated marketing resources (freelancers and agencies) to reduce department costs and improve quality of deliverables.
PayfirmaProduct Marketing Director - Merrco Payfirma
Dec. 2018 - Feb. 2021Vancouver, Canada AreaFirst Marketing hire and grew the Marketing team to 3 (writer, designer, and developer) to build the Merrco and Payfirma brands and content marketing assets, support sales team, generate leads, increase customer acquisition and revenue, acquire channel partners and support expansion strategy.
• Worked with leadership, product and sales teams to create marketing and communication strategies to develop brand and product story, spread brand awareness and generate demand.
• Enhanced brand awareness through press releases, event participation, speaking engagements for company CEO and award nominations.
• Built collateral library to support sales and company needs including product brochures, partner brochures, presentation decks, landing pages, RFP proposal templates, case studies, customer and partner video testimonials to support sales and partners.
• Developed and optimized web copy (SEO) to differentiate offering for customers, partners and prospects, growing website visitors by an average of 60%.
• Launched Merrco blog and social media channels to position Merrco as a subject matter expert in payments, growing channels an average of 135%. • Developed and launched digital (Google, banner and LinkedIn ads, landing pages, conversion rate optimization) and direct mail (Account Based Marketing) campaigns to generate demand, drive sales pipeline and grow revenue, accounting for 40% of total revenue. • Consolidated marketing resources (freelancers and agencies) to reduce department costs and improve quality of deliverables.
NulogyMarketing Programs (ABM) Manager
Apr. 2017 - Apr. 2018Toronto, Canada Area• Planning and implementing highly targeted ABM programs that create meaningful engagements with prospects to generate demand, drive sales pipeline and grow revenue through relevant messaging and content, drip campaigns, events, and direct mail.
• Partnering with sales executives to understand target accounts challenges and create a target account ABM strategy, program and personalized assets. • Creating education and nurture drip programs with progressive profiling to qualify, educate and re-engage leads and validate solution/prospect fit.
Cloudli CommunicationsMarketing Manager
Nov. 2011 - Apr. 2017Montreal, Canada Area• First Marketing hire and grew the Marketing team to 5 (writer, designer, coordinator and 2 developers) to build the Cloudli brand and assets, support sales team, generate leads, increase customer acquisition and revenue, and acquire channel partners.
• Created marketing and communication strategies for B2B and B2C VoIP product launches.
• Developed and launched digital campaigns (Google, banner and LinkedIn ads, landing pages, conversion rate optimization) generating over 4,000 new users representing $108,000 added annual revenue.
• Optimized web copy (SEO), responsive web design, user signup flow and interface and managed the design and development team to implement optimized signups and webpages to meet company KPI's.
• Developed Cloudli blog, social media and email newsletter strategy, managed and curated weekly email newsletter with tech and business articles for 5,000 customers and partners with 34% open rate. • Developed Cloudli University from specs to launch, an educational portal for over 450 Cloudli partners to learn about Cloudli services.
Starbucks Middle EastCorporate Social Responsibility and Communications Specialist
Jun. 2008 - Sep. 2011Middle EastEnvisioned, planned, and developed the annual budget and guide for CSR & Communications. Developed the annual plan for all events. Developed and delivered presentations, proposals, and community outreach materials to a wide range of audiences, including senior management, across the Middle East. Managed relationships with marketing and PR agencies to develop impactful content and to provide extensive media coverage for community events. Composed and accurately translated press releases, articles, and media statements. - Conceived and proposed the social media strategy for Starbucks Middle East. - Proposed and executed an annual reforestation project as part of a CSR environmental platform with partners, media, and customers resulting in 140,000 square meters of replanted forest. - Developed content and interfaced with an ad agency to produce 13 issues of Starbucks' Quarterly Newsletter.
- Led an operations team to develop and implement 200 award-winning community connections projects across the Middle East.
- Developed a relationship with a Kuwaiti writer to create "Diwan Books Club" which is now in its 5th year with over 50 active members.
Nova Luma Travel
International Turnkey Systems - ITS
Kuwait
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