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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
Engineering InsightsSenior Marketing Manager
Aug. 2023Marketing Strategy: Collaborating with diverse teams to develop and put into action comprehensive marketing strategies, each one customized to align with the specific objectives and requirements of the company. Brand Identity & Messaging Management: Ensuring a consistent brand identity across all channels and materials, crafting a coherent and resonant message for target audience. Content Development & Curation: Developing engaging content that not only supports thought leadership but also drives lead generation, fostering relationships with key stakeholders. Social Media & PR Expansion: Expanding company’s social media footprint and capitalizing on PR opportunities, elevating company’s online presence and brand recognition. Performance Analytics & Reporting: Analyzing and reporting on marketing performance, identifying success factors and opportunities for further growth and development. Internal Communications Strategy: Assisting in defining and executing an effective internal communications plan, ensuring seamless collaboration and information sharing within the organization. Event Management: Managing and executing various events from conception to completion, focusing on attendee engagement and smooth operational planning, all aimed at delivering high-quality experiences. Lead Generation: Playing a vital role in developing and executing targeted lead generation campaigns, contributing to company’s success in reaching new customers and markets.
Asseco South Eastern Europe (ASEE)Senior PR & Marketing Specialist
Apr. 2021 - Aug. 2023Belgrade, Serbia• Developing and driving local B2B marketing strategy within selected areas in line with the Group marketing strategy (content marketing, social media, press contacts and management, lead generation, event marketing, corporate communications, marketing campaigns); • Media relations including press releases, responding to media inquiries, building and maintaining strong relationship with media (editors in chief and journalists), arranging interviews, crisis communication handling; • Budgeting, including annual budgeting as well as handling current invoices and expenses; • Managing online and offline events selection and organization, webinars, trade fairs, sponsored events, economic forums and similar networking events; • Acting as a communication advisor to the CEO and the management team; • Collaborating with agencies, media, influencers, vendors;
• Ensuring coherent visualization and content of company materials for the Serbian market based on the Group guidelines; Reporting to PR & Marketing Manager based outside of Serbia
Milenijum OsiguranjeMarketing and Communications Manager
Sep. 2017 - Apr. 2021BelgradePlanning, implementation and control of all marketing and PR activities of the company (marketing campaigns, digital marketing management, creative solutions, branding, internal and external communication (press releases, interviews, answers to questions and other forms of cooperation with journalists), designing and realization trade fair booths, marketing support of company's sales channels, promotions and other ATL and BTL activities). Digital marketing: Search engine optimization (SEO), planning and realization of Google Adwords, Google display network and remarketing campaigns - pay per click, redesign, regular updating and optimization of the site and webshop, e-mail marketing, marketing of social networks (planning and creating posts, as well as boosting posts and campaigns on Facebook, Instagram and LinkedIn), web analytics, planning and implementation of sales campaigns aimed at increasing sales through the webshop, Content management System (CMS) administration. Also responsible for handling customer complaints.
UNIQA OsiguranjeMarketing Coordinator
Nov. 2007 - Mar. 2017Involved in planning, implementation and control of all marketing activities of the company: planning and development of the marketing campaigns of insurance products and image campaigns, their implementation and follow-up activities; coordination with advertising, PR agencies and media; marketing support to the sales channels of the company; organization of supplying and distribution of the promotional and print materials; organization of promotional activities and events across the country (trade fairs, annual sales meetings, promotions, special events and other BTL activities); maintenance of company's website; planning and organizing direct mailing campaigns for existing and potential clients; preparing press releases; preparing materials for TV and radio coverage; production of corporate films and other video and audio material; development of CSR projects; development and implementation of CRM projects; development and implementation of internal communications project
ProCredit LeasingMarketing Specialist
Mar. 2006 - Nov. 2007Involved in planning, implementation and control of all marketing activities of ProCredit Leasing: developing briefs for marketing campaigns; organising presentations, fairs and other events on national and local level; producing all marketing materialss; design, selection of suppliers, supervision of delivery, distribution to branch network; preparing and issuing official leasing documents; organizing direct mailing campaigns (selection of target groups, personalization of letters, creating specific communicational message to each target group, follow-up activities); maintaining ProCredit Leasing web site; implementation and control process of national BTL, ATL marketing activities of the company; organising production of unified marketing material for all company’s services; supporting Branch Managers in local marketing activities and local advertising; preparing press releases; preparing materials for TV and radio coverage
S-Leasing d.o.o.Marketing Manager
Aug. 2005 - Mar. 2006Working on planning/implementation of projects that support marketing and PR functions; development of corporate image; development and monitoring of expense reporting/trends of tactics; providing development/implementation of improvements to marketing campaigns; planning and organizing PR and other events; other duties as directed
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