Hearst Digital MediaUX/UI/Visual Designer (Contract)
Jan. 2016 - Apr. 2016London, United KingdomAs a UX/UI/Visual Designer @ Hearst Commercial Digital I was focused on increasing dwell on their properties (Elle, Harper's Bazaar, Cosmopolitan...) and reinventing how ads would be served to users. The goal was to blur the lines between editorial and advertising, dodge ad blocking, entertain, engage, and give users the same features offered by editorial, in an ad format. I was involved in strategy and also tasked with mocking up interactive solutions and visuals for their luxury advertisers, such as Tom Ford, Dior, Bvlgari to name a few. Design artefacts available on request.