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Network Power<100 people
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Startup Founder
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Business Owner
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C-level Executive
Geos
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United Arab Emirates
Work Background
Edwards LifesciencesRegional Commercial Director CCVAS - EEMEA
Jul. 2021Dubai, United Arab EmiratesI led and coached a team of 13 talented professionals covering 35 countries. Our sales distribution strategy consisted of 90% through distributor partners and 10% through direct markets. Together, we achieved remarkable results in expanding our market presence of Leading Innovation Monitoring Technology and boosting revenue growth in the EEMEA region. • Designed and implemented Critical Care Organizational Structure Optimization to drive innovation adoption across the EEMEA markets and achieved double-digit growth in our Innovation Portfolio in key markets such as Kuwait, Qatar, UAE, Slovakia, Romania, and Saudi Arabia with leading innovation offerings such as predictive AI sensors.
• Initiated Educational Programs within the EEMEA region to drive higher awareness of the benefits of advanced hemodynamic monitoring in high-risk patients in both ICU and operating theaters.
• Implemented Capital Offering and Pricing Strategy focused on accelerating monitor adoption and achieved >200% growth in monitors installbase across the EEMEA Region.
Edwards LifesciencesBusiness Unit Manager - Critical Care Division - Africa
Feb. 2020 - Jun. 2021Pretoria Metropolitan AreaI successfully managed the Southern Africa CCVAS business portfolio. I developed and implemented business strategies and marketing campaigns while establishing and maintaining relationships with key customers, suppliers, and partners to achieve sales and revenue targets, promote products, and increase brand awareness. Leading a team of 5 direct reports and coordinating with 5 distributors, we effectively covered 4 African countries.
• Achieved business growth and established a strong regional market presence through strategic planning and execution.
• Increased revenue and patient coverage through collaborative efforts, positioning critical care and vascular products as leaders in the African market.
AlconBusiness Unit Manager - Surgical Ophthalmics
Dec. 2018 - Feb. 2020City of Johannesburg, Gauteng, South AfricaI managed a substantial business and led a team of 25 dedicated professionals. We successfully maintained a leading market share in both the Cataract and Vitreoretinal markets across Africa. Our focus on customer satisfaction, sales processes, and continuous improvement allowed us to solidify Alcon's position as a trusted leader in the surgical field, positively impacting patients' lives and sight throughout Africa. • Successfully launched and commercialized Next Generation Cataract Platform (Centurion Vision System) in the South African market, achieving 67% market share of Cataract consoles. Together with the Centurion launch, introducing the Capital Finance Model for private institutions led to the accelerated upgrade and expansion of the market-installed base of Alcon in the African Markets.
• Achieved consecutive double-digit growth for the Surgical Business for 2017 – 2019, driven by successful market share gain in Cataract Capital and Vitreoretinal Capital markets, strategic planning, innovative marketing initiatives, and strong leadership.
AlconCorporate Account Manager & Tender Lead
Nov. 2016 - Nov. 2018Midrand, Gauteng, South Africa• Key responsibilities encompassed four areas: segmentation, targeting, key account strategy, and accountability and ownership.
• Ensured regular contact and alignment with all relevant Alcon functions during the strategic planning execution process during the year (e.g., BUH, RSM, PM, and Reps) to leverage resources most and achieve sales targets.
• Led negotiations with Key Accounts in alignment with MAL and defined strategic imperative according to the C4 plan for each year in PMP.
AlconBusiness Unit Manager - Surgical Division
Aug. 2015 - Oct. 2016City of Johannesburg, Gauteng, South Africa
Hertz TechnologiesQuality Assurance Technician
Jan. 1998 - Dec. 2000Alberton, Gauteng, South Africa · On-site
Cemenco Steel StructuresElectrical Technician
Jan. 1997 - Dec. 1998Boksburg, Gauteng, South Africa · On-site
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