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Work Background
Wayground (formerly Quizizz)Director - Brazil
Aug. 2024
ElectudeDirector - Brazil
Dec. 2022 - Aug. 2024
EdpuzzleCountry Manager - Brazil
Jan. 2022 - Nov. 2022São Paulo, BrasilReporting to the International Sales VP • Conducting company startup strategy in Brazil; managing Business and Marketing Plans through direct B2B channels and sales (small, medium and large accounts). • Definition of commercial targets and objectives, OKR, KPI and ARR management. • Daily operation planning and optimization, efficient budget management, management of internal and external relations and contract negotiation. • Implementation of the process to hire and qualify a solid team in Brazil.
Channel program structuring, defining 5 partners for total coverage (including the public sector); 18% total user-base increase; Software localization attending local needs.
ActiveCampaignDirector of Sales - Brazil
Jan. 2021 - Dec. 2021BrasilReported to the Global Sales VP (USA) • Responsible for all Sales operations in Brazil, including Direct Sales, Business Development, Channel Operations, GTM Strategy, Lead Generation through Marketing, active client Retention and Expansion. • Leading a team of 2 Sales Managers, 2 Presales Managers, 2 Channel Managers, 16 Inside Sales Salespeople and 16 Sales Development Representatives (SDR).
Channel-based sales creation, management with a network of 250 agencies and Outbound area; 70% YoY revenue growth ($+15M ARR) and 103% in client numbers (+15,000 clients), 97%retention;
3 employees elected to the President's Club: 1 Presales Manager, 1 Inside Sales Vendor, 1 Outbound Vendor;
Inclusion and Diversity: 50% of employees in the region were women;
7 employees promoted, increasing internal satisfaction, commitment to the company, career plan.
InstructureRegional Director - Brazil
Jan. 2016 - Dec. 2020São Paulo Area, BrazilReported to the LatAm VP • Brazilian operation startup (B2B-direct sales), establishing the company regionally, developing the market plan, sales strategy and brand awareness, lead generation, marketing, events and client service.
• Relations with the most prestigious universities and companies in Brazil, opinion makers, unions and the main decision-makers. • Leading a team of 3 Sales Development Representatives (SDR) and 4 Sales Managers.
Awarded as one of the Top 3 Brands in the Corporate Education/Qualification market;
10M ARR in Sales ; 90% Retention;
Deployment of Sales Challenger Sale methodology;
President's Club: 2020, 2019.
D2LSenior Sales Manager
Apr. 2014 - Jan. 2016São Paulo Area, BrazilReported to the Sales Director • Sales strategy definition and management focused on penetrating and developing Brazilian and regional markets. New tool and resource deployment, sales projection, pipeline creation, promoting efficient and oriented sales.
• Presentations to C-Level on products, services and strategies.
Doubling company size in Brazil, selling over US$ 1.5 million;
Elected WW Sales Council member in 2015;
2014 President`s Club;
Leader of RFP development.
MicrosoftChannel Manager
Jul. 2012 - Sep. 2013São Paulo Area, Brazil• Sales management and execution plan for 4 product lines, including contracts and cloud. Development of innovative sales and marketing campaigns resulting in major main-dealer-distributor growth.
• Hiring, training and managing a sales team, champion in distributors. Relations with the national Microsoft business development team and partner executives and teams; detailed ROI analysis.
Attainment of 112% of total target.
MicrosoftTerritory / Account Manager
Jul. 2011 - Aug. 2012São Paulo• Management of São Paulo and Rio de Janeiro territories - total revenue: US$ 42 million. Directing the main dealerships and local OEM accounts in each territory, including Accept and Diebold. Work as project leader in sales initiatives de, including Windows Server and Office University.
32% Top Account revenue increase; 22% Windows Server Knowledge sales increase.
MicrosoftPartner Account Manager
Aug. 2008 - Jul. 2011São Paulo Area, Brazil
MicrosoftChannel Supervisor
Aug. 2007 - Aug. 2008São Paulo
MicrosoftSales Analyst
Aug. 2005 - Jul. 2007São Paulo, São Paulo
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