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LaneTerraleverSEO & Content Marketing Strategist
Aug. 2016 - Apr. 2017Phoenix, Arizona AreaAs the SEO and Content Marketing Strategist, I'm responsible for planning and executing organic search, content marketing, and on-site optimization plans to ensure positive organic campaign performance. Essential Duties And Responsibilities include:
- Planning, execution, and monitoring of client SEO campaigns
- Reviewing and analyzing client sites for areas of improvement
- Monitor and evaluate search results and content marketing performance across multiple channels. Work with our Data & Analytics team to prepare detailed and thoughtful reporting and recommendations
- Collaborate with content, UX and development teams to oversee execution of strategic online customer acquisition plans for clients designed to maximize volume and conversion
- Execute organic link building campaigns such as link reclamation, link acquisition, directory listings, and local search listings among other “white hat” tactics
- Participate in business development efforts through research, estimation, organic strategy development and presentations
Avenue 25 - Marketing, Web & Graphic Design StudioOnline Marketing Manager
Mar. 2015 - Nov. 2016Phoenix, Arizona AreaAs the Online Marketing Manager with Avenue 25, I was responsible for executing organic search engine optimization [SEO], aligning SEO w/ PPC and SEM efforts, online marketing campaign strategy and development, and assisting with website development strategies such as sitemap creation to improve the customer/prospect experience and drive prospects to our clients' websites. I also help with Social Media campaign and advertising strategy, both development and implementation.
Talking Stick Resort & Casino ArizonaOnline Marketing Manager
Jan. 2013 - Feb. 2015Scottsdale, AZAs the Online Marketing Manager for Casino Arizona & Talking Stick Resort, I was responsible for overseeing the Online Marketing efforts of both of the premier casino properties; Casino Arizona and Talking Stick Resort. These efforts include SEO, Social, Email, and Display advertising. I developed plans and targeted strategies to enhance the web properties to improve engagement (e.g. functionality, landing pages, etc.), particularly as it relates to Digital Marketing efforts. In brief, I executed the online marketing strategy to drive the traffic growth and user engagement of the properties and to develop and execute a cohesive online marketing strategy. Talking Stick Resort is a AAA 4 Diamond Resort with 497 guest rooms, 700+ slot machines, 47+ poker tables, 40+ table games, 650 seat showroom, and 9+ restaurants & bars/lounges. Casino Arizona features 800+ slot machines, a bingo hall, 40+ table games, live keno, 250 seat showroom, and 7+ restaurants & bars/lounges.
PM DigitalSEO Strategist
Nov. 2011 - Jan. 2013Scottsdale, ArizonaSkilled in Organic SEO, SEO strategy and SEO Reporting for large and small retailers. Responsibilities Include: Account Management, Technical Site Analysis, Competitive Analysis, Keyword Research, On-Page Optimization, SEO Monthly Reports, Ranking Reports, Social Media, Video Optimization, among others.
PM Digital is one of the leading internet marketing agencies specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Supported by proprietary media and marketing intelligence tools, PM Digital builds business revenues and brands online for 14 of the top retailers in the nation.
Dwyer Williams Potter Attorneys, LLPMarketing Director
Nov. 2010 - Nov. 2011Bend, ORWeb Design, Content Managment, on and off page SEO of primary domain + 8 location based sub-domains. Design, development and SEO of additional landing page sites with use of new, high quality and highly targeted content using current SEO best practices. Additionally, I managed a small team of part time assistants and vendors to assist with content development, copy writers and linking.
City of PortlandCommunity Service Aid (CSA) specializing in web services
Feb. 2010 - Oct. 2011Portland, OregonIn this Part Time / Temporary position I served as a Web Services CSA. I was a participating member of the staff team managing the PortlandOnline Refresh Project (an intended full web site redesign for the City.) I also functioned as a key web content, usability, and design knowledge resource for all six Management & Finance service areas (Financial Services, Human Resources, Internal Business Services, Revenue Bureau, Technology Services, and the central SAP support services). Duties included auditing web sites, making usability and site architecture recommendations, training, etc.
The Dental Foundation of OregonDesigner / Developer / Content Manager and Freelance Consultant
May. 2009 - Dec. 2012Portland, Oregon AreaI've been proud to work with Charlie LaTourette and Judy Edgerly assisting with www.SmileOnOregon.org since 2009. In addition to web site design and development, I'm responsible for deploying all new updates and changes as needed. In 2011 I re-designed to Wordpress CMS to enhance Social Media and SEO Integration.
DSW Collective, LLCDesigner | Content Manager
Jan. 2008 - Jan. 2009Portland, Oregon Area
Minerva ProductionsConsultant
Jan. 2002 - Jan. 2013Web and Graphic Design, Web Site Re-Designs, Web Development, logo creation, branding and marketing, SEO.
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