AdobeSenior UX Specialist
May. 2021Yerevan, ArmeniaIn collaboration with designers and PMs, I led a discovery study focused on the convergence of Adobe Campaign and Adobe Journey Optimizer, with a particular emphasis on Journey and Workflow canvases. We conducted in-depth interviews with leadership, internal users, and technical consultants to uncover needs, validate the convergence opportunity, and define the right persona. The research surfaced clear improvement areas and confirmed the value of convergence. Most importantly, it helped shift our strategic direction toward reimagining the experience through the lens of AI-powered capabilities—laying the foundation for more intelligent, efficient, and personalized journey creation workflows