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Work Background
Design mentor
adplist.orgDesign mentor
Apr. 2025
Senior UX Specialist
AdobeSenior UX Specialist
May. 2021Yerevan, ArmeniaIn collaboration with designers and PMs, I led a discovery study focused on the convergence of Adobe Campaign and Adobe Journey Optimizer, with a particular emphasis on Journey and Workflow canvases. We conducted in-depth interviews with leadership, internal users, and technical consultants to uncover needs, validate the convergence opportunity, and define the right persona. The research surfaced clear improvement areas and confirmed the value of convergence. Most importantly, it helped shift our strategic direction toward reimagining the experience through the lens of AI-powered capabilities—laying the foundation for more intelligent, efficient, and personalized journey creation workflows
Senior UX Designer
Adobe WorkfrontSenior UX Designer
May. 2021 - Aug. 2022Yerevan, ArmeniaAs part of my work on the Workfront Fusion app, I led a comprehensive UX discovery study in close collaboration with the research team to deeply understand our users, their roles, and how they interact with the product. Together, we explored core use cases, identified pain points, and mapped out current workflows. We also co-created and validated an ideal experience through user interviews and iterative feedback sessions.
Senior User Experience Designer
SololearnSenior User Experience Designer
Oct. 2020 - Jan. 2021ArmeniaIn SoloLearn my experience was excelled in bringing designs to life, seamlessly translating concepts into high-fidelity interactive prototypes. I leveraged these prototypes to visually showcase the progression of multiple iterations, effectively narrating the user's story and demonstrating how each successive design-build was informed by comprehensive test findings. My approach focused on creating dynamic and engaging user experiences that not only met but exceeded user expectations, thereby contributing to the overall success and effectiveness of our design solutions by closely collaborating with PM partners and Engineering managers.
User Experience Designer
SmartClick AIUser Experience Designer
Jun. 2019 - Jun. 2020Yerevan, ArmeniaAs a UX designer, I have a diverse set of responsibilities aimed at enhancing user experiences and driving innovation. I was actively engaged in optimizing existing user interface designs, ensuring that they aligned with the latest industry standards and best practices. Thorough testing for intuitiveness and user experience formed a crucial part of my approach, enabling me to refine and elevate the usability of our products. I closely collaborated with Product managers and Engineering managers in the ideation and development of new product concepts by creating and testing prototypes, allowing us to validate ideas before implementation. Conducted ongoing user research (mainly user interviews) was the bedrock of our alliance with PMs.
User Experience Designer
Brandon AgencyUser Experience Designer
Jan. 2016 - Jun. 2019ArmeniaAt Brand ON agency, I served as a solo Designer, responsible for overseeing the entire design process, from conceptualization to engineering hand-off. Working closely with PMs and clients translating users' needs and business requirements into simple solutions including user-friendly website designs, mobile apps, and desktop apps, ensuring seamless collaboration and alignment with their objectives. Additionally, my involvement in user testing and data-driven design methodologies allowed me to create intuitive interfaces that not only met client expectations but also resonated with the end-users, leading to enhanced user experiences and increased engagement.
Web Design Specialist
ArPR HOLDING LLCWeb Design Specialist
Jan. 2013 - Dec. 2015ArmeniaExperience at ArPR Holding LLC as a Web Graphic Designer encompassed an extensive range of design responsibilities, including website design, graphic design, and branding initiatives. Operating within a bustling design agency setting, I was tasked with crafting visually stunning and functional digital solutions that resonated with clients across various industries.
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