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Work Background
Digital Reach AgencyBrand Copywriter
Aug. 2023Digital Reach Agency was undergoing a rebrand and needed support with refining its brand messaging and voice strategy. The objective was to create bold brand messaging that established professionalism and expertise with enterprise clients, and embody the spirit of a trailblazing agency that prioritized people, embraced challenges, and approached marketing with a fearless, data-driven mindset.
Since that project, I have supported the agency with their case studies to ensure that the information is accurate, demonstrating DRA's skills, and emphasizing the outcomes of their partnership with each project.
Runtastic GmbHFreelance Copywriter
Aug. 2022 - Mar. 2023Vienna, Austria · RemoteSupported Runtastic with SEO-focused blog post creation and social media content during a period when they needed extra support with projects. I delivered high-quality work and collaborated well with team members. The objective of the blog updates and creation was to continue providing users with educational, informative content about running, training, and nutrition as a top-of-funnel marketing strategy. The social media content creation tasks were to engage the audience with creative, informative content to help them reach their running & training goals.
Jessica Graham Brand StudioBrand Strategist | Storytelling Strategist | Publicity Strategist
Feb. 2021Helping clients create emotional brand experiences through storytelling and authentic brand positioning so that they lead with their uniqueness and connect with their audience. A few clients include: -adidas Runtastic -BuildMySOP
-BetterThanABot
-Maria Antonietta Holistic Coaching
-Le Dolci Bakery View my services and examples of my work: https://www.jessicagrahambrandstudio.com/
BuildMySOP.comPublic Relations Specialist & Content Creator
Feb. 2021 - Mar. 2022Albuquerque, New Mexico, United States · RemoteCreate content to support the CEO’s personal brand and leverage experience and expertise to become a popular and well-reviewed public speaker at events in her industry.
- Wrote pitch letters and applied to speaking opportunities
- Outlined speeches, and created presentation slides.
- Created content strategy, brand messaging strategy, brand story, and Speaker Kit. Strategized content to align with personal experiences that would resonate with the ideal audience.
- Created social media content to align with brand strategy.
- Monitored trends and current topics in industry
Emirates National SchoolsPYP Classroom Teacher
Aug. 2020 - Jun. 2021United Arab EmiratesDue to the global pandemic, I was unable to return to my previous position in China and accepted a teaching position with ENS in Al Ain, UAE. I taught the majority of the school year online, using Microsoft Teams to execute lessons with most of my students, while I taught about 1/4 of my students in person four days a week. We collaborated as a team to design weekly lesson plans that were to be utilized with our in-class students and online attendees. Teachers also recorded lessons that were shared with all grade-level students in order to learn and practice specific skills at home. I was in daily communication with both my students and their parents, using Seesaw, Microsoft Teams, and email to relay important messages concerning the school schedule and Covid-related news, as well as check-ins with concerned and supportive parents. In June, I left UAE to move to Europe to marry my husband and take my freelance copywriting career full-time.
Canadian International School KunshanClassroom Teacher
Aug. 2018 - Jul. 2020Kunshan, ChinaI began working at CISK as a PYP Classroom Teacher, receiving my Level 1 PYP Certificate in November 2018. The school was supporting teachers in implementing the PYP Learner Profiles and style of learning as we moved toward the IB accreditation. In 2019, I was given the responsibility for ordering supplies for my grade-level team that would help resource our classrooms to ensure they were designed to support the PYP curriculum. We used a lot of natural resources that were accessible to all students throughout the school day where they would explore and discover through hands-on learning. We began our day with a Question of the Day which promoted inquiry and wonder while building community through communication. In addition to the typical classroom responsibilities, I also taught after school clubs for various Primary students. In January 2020, many of the teachers were unable to return to China due to the global pandemic, and we were forced to continue our lessons online for the remainder of the school year. Lessons were designed to encourage students to explore within their homes, and as we began our Sharing the Planet unit, students planted seeds from fruit to grow new plants, they shared their knowledge of animals by sharing information about heir pets, and used books and online resources to learn about animal habitats. Teachers were creative and resilient as we worked odd hours to accommodate our students and continued to design lessons around the Units of Inquiry that met the needs of the individual students. In June 2020, my contract to return for another school year was terminated as borders remained closed and there seemed to be no reopening in the near future.
VIPKIDTeacher
Oct. 2017 - May. 2018Ho Chi Minh City, Vietnam
American International School, VietnamElementary Substitute Teacher
Aug. 2017 - Jul. 2018Ho Chi Minh City, Vietnam
ADNOC Schools – (Education Company inside ADNOC Oil and Gas Group)English Educational Support
Nov. 2014 - Jan. 2017Madinat Zayed, Abu Dhabi, UAE
Manor Hall International SchoolKindergarten Classroom Teacher
Aug. 2011 - Jul. 2014Al Ain, UAE
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