Burak Keskin

Sr. Technical Product Manager @First Citizens Bank

✔️ IT🧨 ConsultingProduct ManagerBusiness AnalystBI Analyst

As a product manager at SVB, I lead a data migration initiative for the UK market customers, managing a software development team of 15 people. I have over 10 years of experience in product management, data analytics, and AI, with a background in economics and computer software engineering. My core competencies include creating data migration roadmaps and strategies, determining end user requirements, writing user stories, planning sprints, and performing backlog refinements and prioritization. I also have expertise in business intelligence, Tableau, Power BI, SQL, Python, Ruby, AWS, and A/B testing. I am passionate about optimizing business results and decision making processes based on data, market, and qualitative and quantitative research and analysis.

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Work Background

SVBProduct Manager

Jul. 2022 - Feb. 2024San Francisco Bay Area · Remote• Lead Data Migration Initiative for the UK Market Customers managing a Software Development Team consisted of 15 People. • Created data migration roadmap, migration strategy for the Data Migration via API working together with other PMs in different PODs. • Determined the End User Requirements for migration tool development (Swagger), wrote user stories, and planned sprints, performed backlog refinements and prioritization

WeWorkSr. Data/AI Product Manager/Infrastructure Analytics

Nov. 2021 - Jun. 2022San Francisco Bay Area

Penumbra IncProduct Data Manager

Aug. 2019 - Jun. 2021Alameda• Manage Digital Analytics Products, Dashboards (app-desktop) which supports 300+ sales representatives in the field, contributing to a 5% sales increase YoY • Manage/Develop Financial Analytics Products, Dashboards which enables management of quarterly expenses, and increases Account Receivable Collection by 7% YoY • Support pricing and marketing teams with new product releases such as REAL System and promotion activities by managing development of digital products • Create Tableau training materials for Viewer and Explorer users, build self-service dashboards for ad-hoc analytics and trainTableau users resulting in %40 user adoption increase • Manage Jira, backlog items, scrums consisting of 7 team members • Meet with internal stakeholders on a regular basis, gather product requirements and product feedback • Develop analytic products by using Tableau, Power BI • Manage analytics projects related to data warehousing and semantic layering

TruSTARProduct Management Specialist

Dec. 2017 - Dec. 2018San Francisco Bay AreaProduct Data Analyst TruStar Technology, San Francisco, CA Drove product development and management based on customer behavior data and research, within two months established as the go-to person for product, engineering, sales and marketing team, improved database structure, identification and interpretation of key performance indicators • Created a product analytics program from scratch which contributed 10% YoY revenue increase • Contributed product improvement by defining product roadmap, managed product life cycle in conjunction with Head of Products resulting in 20% customer growth • Contributed increasing user engagement by 6% and customer retention by 5% by creating programs such as onboarding new customers based on customer segmentation • Managed Scrum and Documentation such as product requirements, communication guides • Identified and tracked KPIs, metrics to deliver weekly updates on product and business development to C-Level Executive Team • Effectively liaised between Sales, Customer, Marketing, Data Science and Engineering Teams to meet time-sensitive analytics needs for multiple projects.

DoremusMarketing Analyst

Sep. 2016 - Mar. 2017San Francisco Bay AreaMarketing Analyst(Contract) Doremus, San Francisco, CA Measured effectiveness of social media campaigns for technology products in order to increase engagement, lead generation, ROI, and reduced cost an average of 8 % while yielding equally favorable results • Analyzed key performance indicators of social media campaigns for high-tech products such as HPE Helion Cloud and recommended tactical moves to leadership. • Performed social media analysis regularly and created transparent, easy-to-use dashboards for customers including Corning Gorilla Glass, IBM, and Hewlett Packard • Supported analytics team by mining, collecting, compiling, consolidating data • Improved existing reports by suggesting new data visualizations.

First Republic Private Wealth ManagementBusiness Operations/Project Manager

Jan. 2016 - May. 2016San Francisco Bay Area• Created Customer documents based on KYC compliance guidelines • Performed account openings, maintenance and fund transfers • Completed/submitted all audit related paperwork for final approval of accounts • Performed ad-hoc analysis given by upper management

Wells FargoProject Manager

Jan. 2014 - Apr. 2014San Francisco Bay Area• Analyzed and managed product/customer data by using sharepoint for global payment service products such as Trade Export Payments during the product migration process and successfully maintained 95% of customers. • Hands on experience with product pricing analysis during product migration processes • Prepared macroeconomic country reports and Power Point presentations for key international markets to develop business in global payment service market, which improved sales 15% • Coordinated 4 day Global Payment Advisory Group Annual Conference for 50 people; planned a volunteer event within the conference on diversity in the workplace • Coordinated 4 day Global Payment Advisory Group Annual Conference for 50 people; planned a volunteer event within the conference on diversity in the workplace

Consulate General Of Turkey, Los Angeles-San Francisco Office Of Commercial AttacheResearch Analyst

Mar. 2013 - Oct. 2013San Francisco Bay Area• Translated and wrote macroeconomic regional trade reports about California State and the US economy • Researched and analyzed data relating to export requirements into the US for Turkish companies • Evaluated regulatory compliance of Turkish oriented companies in the Bay Area once per month • Facilitated import and export networking opportunities 20 times per month and prepare research for Turkish Companies wanting to visit similar industry oriented companies • Managed incoming phones, e-mails, and welcome guests to office