Refael (Rafa) Lachmish

Sr. Product Manager @F5 Networks

FundraisingKanbanScrumB2BE-commerceCyberAIProduct Manager👍 Sales & BizDev🔥 Startup FounderProduct Designer🐦 DesignAdvisorFounderProduct Consultant

Senior Product Manager at F5 (formerly Wib), leading API security initiatives. With a decade of experience in product management & cybersecurity, I drive products by harnessing innovation to pragmatically solve customer needs. Key Career Points before Wib: Former co-founder of SimpleAccess - Driving "smart" IoT innovation into everyday homes Product Lead at MULTITED - Helping customers become the best version of themselves Israeli Air Force - Securing sensitive networks as an Information Security Operator My current passion is exploring the potential of generative AI to solve organizational challenges, both in cybersecurity and beyond.

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Work Background

F5Senior Product Manager

Jan. 2024Tel Aviv District, Israel · Hybrid

WibSenior Product Manager

Jan. 2022 - Feb. 2024Tel Aviv, Israel**Acquired by F5** As a Senior Product Manager at Wib, I lead the development and execution of Wib's API Testing and API crawler AKA Watchtower modules for API secuirty lifecycles. My role focuses on setting product strategy, detailing technical needs, and leading teams to deliver innovative security products. * Leading Wib's API Testing and Watchtower modules, focusing on automated and innovative API security. * Setting product direction and detailing technical requirements for quality delivery. * Establishing metrics to measure and enhance product success. * Guiding market research and aligning strategy to improve product market fit and innovation. * Fostering teamwork across departments to ensure comprehensive product understanding and training.

MULTITEDProduct Lead

Jan. 2018 - Sep. 2021Herzliya, Tel Aviv District, IsraelBecoming More. Becoming the person you are most proud of.

SimpleAccessCo-Founder & Product

Jan. 2015 - Dec. 2017Herzliya Area, IsraelSimpleAccess is changing the way people interact with their objects by offering devices Integration, automated living & personalized purchasing. As part of my duties at SimpleAccess, I was responsible for: 1) Product Management – my role included conducting market research; generating product requirements; determining specifications, production timetables, and time-integrated plans for product introduction; developing marketing strategies, customer experience (Including UX/UI), and Front-End development. 2) Business - setting long & short-term strategy, raising capital, managing finance, and business development.

Hewlett Packard EnterpriseNetwork Operations Center Operator

Jan. 2011 - Dec. 2015Ra'anana, Center District, Israel · On-site

IAF - Israeli Air ForceINFOSEC OPERATOR

Jan. 2008 - Dec. 2010Tel Aviv Area, IsraelOFEK Unit, Cyber & Security Specialist, Response and Research of InfoSec risks (CERT). Developed in-house solutions for different networks integration and data filtering. Created related work procedures, participated and implemented large projects while working in a high stressed environment and Irregular hours.