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Work Background
FleishmanHillardSVP, Director of Internal Communications
Oct. 2012Greater St. Louis AreaLed the corporate internal communications function, reporting directly to the Chief Talent Officer and providing strategic counsel and support on employee engagement and culture to the CEO, and other C-suite and senior leaders. Developed and managed communications platforms (intranet, email and social) and delivered strategic and tactical communications to all FleishmanHillard employees across 85 offices in 31 countries. Developed and oversaw internal communications strategy for high-impact projects, including: - Global brand refresh with broad change implications.
- Global town hall webinars (live and pre-recorded) featuring the CEO, executive leadership team, and regional presidents.
- Employee Engagement Survey process improvements and reporting enhancements. Led a team in restructuring and rebranding the corporate intranet, vastly improving information discovery and giving prominence to internal and external news, and internal social engagement channels. Implemented and managed an internal email measurement platform and used metrics to inform decision making. Member of Culture Refresh task force, charged with updating the firm’s Guiding Principles, developing a new Values statement, and assessing impact on Vision and Mission. Led subgroup on communication strategy. Member of Artificial Intelligence task force, focused on exploring and implementing Generative AI solutions. Developed internal communications cascade model for standardizing information flow from the CEO, down through multiple levels of leadership, for final delivery to a global employee audience—while also establishing additional channels for employees to respond and engage in ongoing dialogue with leadership. During peak periods, redirected as much as 50% of my time to client consultation for FleishmanHillard’s Internal Communications practice group.
Sports AuthorityGroup Manager Internal Communications
Dec. 2009 - Oct. 2012Englewood, Colorado, United StatesWorked with HR Leadership to drive overall communication culture. Led all aspects of strategic employee communications for the nation’s preeminent full-line sporting goods retailer, with over 465 stores nationwide, approximately $3B in annual sales and 15,000 employees. Developed and oversaw strategic, company-wide communications; advised executive team on content and delivery; collaborated with Human Resources to drive overall communication culture. Developed and oversaw methods for measuring employee engagement and facilitating informed decision-making across the organization. Developed and oversaw strategy, design, and functionality for corporate intranet. Developed and oversaw strategy, creative direction, content development, production, leadership approvals, print purchasing, and distribution for company newsletter. Developed and implemented crisis communication guidelines; acted as core member of Business Continuity team in crisis situations. Created and managed expense and capital budget for Internal Communication function.
Sports AuthorityCommunications Manager
Oct. 2005 - Nov. 2009Managed all aspects of strategic employee communications. Developed and deployed Sports Authority’s corporate intranet. Brought design and production of company newsletter in-house. Optimized email channels and distribution lists to reduce email overload. Identified technological innovations to better engage employees and encourage collaboration and dialogue.
Gart SportsTraining and Communications Lead
Jan. 2003 - Sep. 2005Denver, Colorado, United StatesLed all internal communication efforts for the HR Training and Communications team. Assisted in development of training programs for field employees in approximately 250 stores. Designed all graphic collateral in support of communication initiatives and training programs.
Gart SportsProduction/Design Manager
Jun. 1999 - Dec. 2002Managed team of nine production artists through the creation of weekly circular advertising, developed creative concepts with Creative Director and Marketing Director, coordinated content with copywriters and in-house photo studio, and enforced brand consistency across multiple marketing channels.
SUPERVALUGraphic Artist
Sep. 1998 - May. 1999Aurora, Colorado, United StatesProduced newspaper advertising for Northeastern Region Cub Foods, IGA and SuperValu grocery stores, also designed special projects such as coupon flyers, direct mail pieces, etc.
Badger PublishingSr. Art Director
Aug. 1996 - Aug. 1998Madison, Wisconsin, United States
Trek Bicycle CorporationMechanic/Guerilla Marketer (Campus)
Aug. 1994 - Aug. 1998Madison, Wisconsin, United States
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