Confidential - $2M Professional ServicesVice President of Sales & Marketing
Mar. 2019 - Jul. 2021Dallas, Texas, United States1. Developed and implemented sales and marketing strategies tailored to target Large Global Accounts, resulting in a 17% increase in client acquisition within the first year. 2. Conducted comprehensive market research, leading to the identification of key industry trends and competitive insights, contributing to a 13% improvement in market penetration YoY. 3. Established a robust sales pipeline management system, increasing lead conversion rates by 21% through enhanced lead nurturing and follow-up processes. 4. Created compelling sales collateral, resulting in a 17% increase in the conversion rate of leads to opportunities. 5. Successfully identified and cultivated relationships with key decision-makers within target organizations, contributing to a 57% increase in high-value client acquisitions. 6. Implemented a CRM system resulting in a 13% improvement in sales team productivity and efficiency in managing client relationships. 7. Developed competitive pricing strategies and negotiated contracts, resulting in a 23% increase in average deal size. 8. Executed digital marketing initiatives, generating 63% more leads through website optimization, targeted email campaigns, and social media engagement (mostly LinkedIN). 9. Conducted regular sales coaching sessions, resulting in a 15% increase in the overall team performance and product knowledge. 10. Evaluated sales and marketing performance metrics, leading to a 11% improvement in ROI through data-driven decision-making and optimization of strategies. 11. Established strategic partnerships, resulting in an 18% expansion of the client base through referrals and collaborative ventures.
12. Participated in industry events and networking opportunities, resulting in a 29% increase in brand visibility and lead generation.
13. Ensured compliance with regulations and industry standards, maintaining a 97% record of adherence and mitigating potential risks.