Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
CapgeminiAssistant Marketing Director
Nov. 2022 - Jun. 2024Chicago, Illinois, United States• Developed content strategy with industry marketing directors, partner marketers, campaign managers, C-suite business leads, SMEs and account teams.
• Implemented content strategy and multichannel marketing campaigns, streamlined editorial planning and production processes and SLAs. • Wrote SEO-optimized POVs, blogs, research-based infographics, video scripts, social media copy, display ads, email newsletters and landing pages.
• Assign and collaborate with in-house content team and freelance writers, editors and video producers.
• Maintained a consistent brand voice and tone for storytelling and ensured adherence to global brand style guidelines. • Measured and monitored content and campaign performance to identify opportunities to improve channel growth and client engagement.
• Controlled budgets to support effective project creation and ROI.
AccentureChicago Marketing + Communications Lead
Sep. 2021 - Nov. 2022Chicago, Illinois, United StatesDirected key strategies for marketing and communications in Chicago with 6.4K+ employees, one of Accenture's largest global offices. Developed and executed omni-connected experiences, content marketing strategies, email campaigns, executive social media messaging, and paid media; identified opportunities to secure earned media. Built relationships with business and sales leaders, bringing creative, innovative, and integrated experiences to clients, prospects, and teams. Oversaw employee engagement activities, clients, community, civic, and government relations, and virtual events.
AccentureGlobal Digital Marketing Manager
Oct. 2015 - Sep. 2021Greater Chicago Area• Developed global digital strategies and execute end-to-end, multi-channel marketing campaigns ensuring the deployment of the right channel mix for optimal client and customer experience including content development, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), website, blogging, video, paid advertising, and A/B testing.
• Designed digital marketing tactics to support business objectives including developing and activating content across multiple channels, design and web layouts and other demand generation elements, ensuring tactics are implemented to deliver effective SEO/SEM and an enhanced visitor experience.
• Managed key stakeholder relationships by providing actionable strategic thinking and proactive counsel; plan and run stakeholder meetings.
• Oversaw digital channel health maintenance; proactively analyze campaign and page-level performance and recommend actions to ensure maximum effectiveness of marketing objectives, optimal client experience and marketing budgets.
• Clearly defined, measured, and achieved ROI aligned with business goals; analyzed performance of digital channels and client/customer journey to identify and architect innovative optimizations; interpreted analytic results for all channels to provide reporting on business-relevant actionable insights.
• Led and coach a virtual team of junior digital marketers, fostering a positive and collaborative environment.
AccentureDigital Media Manager, Communications, Media & Technology via VentureWeb
Sep. 2014 - Oct. 2015Greater Atlanta Area
WWL LouisianaAssistant News Director
Sep. 2013 - May. 2014Greater New Orleans Area• Strategized, coordinated and directed daily editorial news coverage, long-term editorial planning and multi-channel coverage plans.
• Managed 75-member team across broadcast, digital and mobile platforms. Led editorial meetings and prioritized daily news stories.
• Collaborated with reporters, executive producers and newsroom managers to create high-quality, engaging multi-platform storytelling.
• Built and maintained partnerships with political, legal, health and business contributors, community organizations and niche content programming.
• Developed and oversaw daily television newscasts, online news coverage and special reports, including live breaking news, severe weather, elections and award-winning investigative, medical and consumer reports.
Warner Bros. DiscoveryDirector Of Marketing And Promotions
Aug. 2011 - Aug. 2013Atlanta, Georgia, United States• Launched branded programming and sponsorships across digital properties including CNN, NBA.com, MarchMadness.com, NCAA.com, PGA.com, PGATour.com, NASCAR.com, Sports Illustrated, BleacherReport.com and Yahoo! Sports.
• Led six-person team responsible for executing custom sponsorships for live events on official league websites – generating $200M+ annually in revenue.
• Ensured digital advertising programs—via social media, mobile, branded entertainment and sponsorships—met projected revenue goals, business objectives, marketing partnership goals and adhered to legal standards.
• Oversaw the campaign management execution process: campaign set up, briefing process, flawless execution, measurement, approval process, timelines, reporting and manage internal stakeholder relationships with design, sales, and external agencies, vendors, media and league partnerships.
• Streamlined processes, managed project timelines and implemented best practices and scalable project management tools to increase efficiencies.
CNNSenior Manager, Digital Business Integration
Nov. 2009 - Jul. 2011Atlanta, Georgia• Led 5-person team and served as primary liaison between CNN editorial, sales, legal, marketing, public relations, and site operations. • Developed and managed editorial calendar CNN.com and CNN TV multi-platform content opportunities to meet key business objectives, revenue goals and advertiser needs. • Identified and developed multi-platform initiatives, custom sponsorship opportunities for CNN, Turner Broadcasting and Time-Warner Media. • Produced and led digital editorial coverage for CNN’s largest and most-profitable initiatives. • Maintained strategic partnerships with CNN TV, Turner Sports, HBO, People, Oprah Magazine, InStyle and other Time-Warner Media properties. • Created integrated and cross-divisional Digital Ad Sales pitches; partnered with Ad Operations to approve custom ad presentations (advertorials, digatorials, rich media). • Established new ad products and requirements—in collaboration with Digital Ad Sales, Mobile, and Ad Operations—for mobile platforms and app launches (iPad, iPhone, Android). • Managed tracking, reporting, launch, and delivery for all active sponsorships.
CNNProducer, Special Reports & TV-Web Integration
Mar. 2007 - Nov. 2009New York & Atlanta• Produced and led online coverage for CNN's largest, most-profitable omnichannel initiatives (Planet in Peril, with Anderson Cooper; God’s Warriors, with Christiane Amanpour; Fit Nation, with Dr. Sanjay Gupta; Black in America and Latino in America, hosted by Soledad O’Brien). • Produced news and feature stories, interactive elements, and editorial coverage for sponsored special coverage, breaking news, and futures initiatives. • Oversaw digital extensions for primetime shows (Anderson Cooper 360, Larry King Live, CNN Presents). • Initiated and developed sponsored content opportunities to support business objectives and sales goals. • Spearheaded yearlong series of weight-loss success stories for Fit Nation with CNN Medical Unit, based on user-generated iReports and featured as weekly segments on CNN's American Morning. • Maintained strategic partnerships with CNN TV, Turner Broadcasting, HBO, InStyle, People magazine, Oprah.com, ESSENCE Magazine, Southern Living, and other Time-Warner Media properties.
WDSU-TVManaging Editor
Oct. 2005 - Nov. 2006New Orleans, Louisiana, United States• Oversaw daily updates, programming and breaking news for WDSU.com in New Orleans and WAPT.com in Jackson, Mississippi.
• Enterprised story ideas and created compelling online news packages to enhance broadcasts.
• Managed all digital content and web producers.
• Developed special events coverage of the Hurricane Katrina first anniversary, New Orleans’ 2006 mayoral election, Mardi Gras and post-hurricane recovery in the Gulf Coast region.
• Planned long-term growth of the sites, set priorities and developed coverage plans for station initiatives.
Jackson Squared MediaCEO & Founder
Jun. 2002United States• Oversee brand strategy for high-profile clients, entrepreneurs, tech start-ups, media companies and non-profits.
• Collaborate with leadership to strengthen and maintain a successful brand image with clients' target audience.
• Develop media pitches, press releases, multichannel marketing campaigns and cultivate media relationships to increase earned media.
• Drive marketing and communications and customer experience in all areas including: brand, creative, social, data, analytics and metrics.
• Write engaging SEO-optimized content for websites, blogs, social media, press releases, print collateral and email.
• Implement omnichannel marketing strategies for content, websites, email newsletters, television, social media, YouTube and paid media.
• Clients have included The Student Conservation Association, Unfiltered with Kiran, The Love Foundation, The SoulFood Lounge, CNN, Good Morning America, The City of New Orleans, New Orleans Chamber of Commerce, French Quarter Festivals, Inc., Shell Oil and Cox Communications.
Cox EnterprisesContent Manager, InsideNewOrleans.com
Aug. 1998 - Dec. 2002New Orleans, Louisiana, United States• Led the six-person creative team of content producers, multimedia designers and programmers at www.InsideNewOrleans.com – the No. 1 local site in New Orleans.
• Managed daily site updates, interactive content, database development, strategic planning, media and community partnerships and budget.
• Produced the official websites for the New Orleans Jazz & Heritage Festival and the New Orleans Office of Emergency Preparedness.
Radio-Active Networks, Inc.Broadcast Director
Jul. 1997 - Jul. 1998Omaha, Nebraska, United States• Developed programming and scheduled live content and events for Internet broadcasts.
• Wrote and produced entertainment news, feature stories, commercials and multimedia content for broadcast websites.
• Cultivated partnerships with radio stations and online content providers.
KPIX | CBS San Francisco/Bay AreaTelevision News Producer
Sep. 1996 - Jul. 1997San Francisco, California, United States• Produced a 3-hour morning newscast for top-rated CBS Owned & Operated station in No. 5 market.
• Assigned reporters and photographers, managed overnight assignment desk and supervised writers.
• Developed and organized news stories, edited copy, scheduled and booked guests for live interviews, feature segments and special projects for morning broadcasts.
Intch is a Professional Networking App for the Future of WorkSee more people like Jackie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
15
Marketing Director @ The Delaware State Fair, Inc.
15
Business Owner
16
Consultant
158280 people
15
Marketing Director @ The Delaware State Fair, Inc.
15
Marketing automation manager
16
Freelance Brand and Marketing Manager