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Work Background
Thompson + Conard Marketing CommunicationsFounder, Thompson + Conard Communications
Jan. 2020England, United KingdomThompson + Conard is a marketing communications firm that helps companies tell their story, build their brand and connect with their most important audiences. We work with you to clarify your message and deliver it effectively, whether internally or externally. Crisis communications and scenario planning, change management across M&A, employee engagement or driving a solid news pipeline through announcements and strategic media placements.
SageSenior Director, Global Communications
Apr. 2017 - Jan. 2020Austin, Texas (remote); US HQ in Atlanta; Global HQ in UKLed a global team of 30, responsible for elevating Sage’s brand with media, analysts and employees in major markets (EMEA, Asia Pacific, Americas). Sage is a global accounting and business management software company, the largest technology company traded on the London Stock Exchange and has over 13,000 employees/$2bn+ annual revenue. Implemented multiple best practice functions within global communications including thought leadership platforms, audience-centric campaigns and executive platforms. Launched communications around the new strategic direction of Sage with the Business Cloud strategy within major markets; led M&A/divestiture communications.
DellExecutive Director and Vice President Solutions and Software Comms
Apr. 2012 - Nov. 2016Austin, Texas AreaDecember 2008 – November 2016
Executive Director, Dell, Austin Global communications lead for Dell’s Enterprise Solutions and Software Group
Leads a global team of 50, with responsibilities spanning media relations, analyst relations, sales and internal communications; additional oversight of EMEA regional comms and pan-Dell customer reference program
Provided strategic communications counseling to key executives including Michael Dell (on Competitive Programs/Global Solutions Events); John Swainson (Software); Brad Anderson/Marius Haas (Enterprise Solutions)
Led message and keynote development for significant strategic solutions announcements across Dell, including first global industry analyst events and inaugural Dell World event
Developed and placed thought leadership platforms for Dell’s evolution into the enterprise solutions space; created competitive comms function Part of the core team in M&A communications and integration of acquisitions including Perot Systems, KACE, Compellent, Force10 Networks, SonicWALL and Quest
DellExecutive Director, Public and Large Enterprise Communications
Dec. 2008 - Apr. 2012Austin, Texas AreaGlobal communications lead for Dell’s Public and Large Enterprise Business Unit, Enterprise and Client Product Group Report into Vice President for Dell Corporate Communications and lead a global team of 30, with responsibilities spanning media relations, sales and internal communications Led message and keynote development for significant strategic solutions announcements across Dell, including first solutions based global industry analyst event Ensure consistent and quality media coverage across Dell’s commercial product group and customer segments
Bite CommunicationsGeneral Manager and Senior Vice President, San Francisco
Jan. 2004 - Dec. 2008San FranciscoAccount lead for AMD, Applied Materials, VeriSign Senior strategist for Bite’s largest enterprise clients including AMD, Applied Materials and VeriSign Assisted internal PR department heads in creating alignment of corporate initiatives with creative PR programming and targeted media outreach plans Created and implement thought leadership platforms to leverage industry trends Led new business acquisition for Bite across North America
Managed and increased staff retention of largest office in Bite network
Ogilvy PRVice President
Mar. 2001 - Jan. 2004San FranciscoAccount lead for Sun Microsystems Systems Business; hired from Burson to lead Sun activities as new account for Ogilvy Created and executed PR strategy for Sun’s servers, storage, workstation and microprocessor business Provided executive counsel around key PR initiatives to align corporate goals with programming Led product launches, executive visibility and messaging
Managed $3.5 million annual budget and team of 12 PR staffers
Burson MarstellerManager
Jan. 2000 - Jan. 2001US client lead for Qualcomm; Manager Sun Microsystems Technical Market Computing Products Implemented business, trade, broadcast and consumer media relations to increase Qualcomm’s media visibility Created and executed Qualcomm CDMA Technologies awareness media campaign Managed and executed trade media relations, strategic counsel and materials generation for Sun Microsystems Sun Ray (thin clients) and Workstations Transferred within WPP to Ogilvy Public Relations with the Sun Microsystems account
Ogilvy PRAccount Manager
Jan. 1997 - Jan. 2000London, United KingdomManager for IBM EMEA clients including Personal Systems Products (PCs, Thinkpads); Voice Recognition (ViaVoice); Entry-level servers and Channel Program Promoted to Manager of the IBM Europe agency network (16 countries); ensured co-ordination of e-business outreach programs, performance measurement across agencies Managed and executed EMEA and UK-based PR programs to increase business, trade, broadcast and consumer media coverage of key IBM products
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