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5.11 TacticalSVP Omni Channel Retail
Jan. 2021Costa Mesa, California, United States · HybridSVP of Omnichannel Retail with over 3 decades of strategic global leadership of DTC channels, adept at spearheading transformative strategies that enhance customer engagement and drive substantial revenue growth. Highly skilled at leading cross functional teams to exceed performance metrics demonstrated by retail comp growth and eCommerce CAGR
The North FaceVP DTC TNF Americas
Feb. 2017 - Feb. 2020Denver, Colorado, United StatesKey highlights
Heading up the TNF DTC business in the Americas
Stores, Store Operations, Planning,Allocation and Buying
In 2018 lead the turnaround of the stores business
Through 2019 Transition team of 100 from Alameda to Denver
In 2019 developed and launched new concept store
VF CorporationVP DTC EMEA
Oct. 2015 - Feb. 2017StabioFocused on the marketplace strategy to support the physical customer experience presence on the market across all available channels, as well as, to work with the brands and corporate to define and execute the DTC strategies, roadmaps, implementation plans and support the delivery needed to enable growth and results for all VF DTC brands in EMEA
Vans EMEAVice President Direct to Consumer
Oct. 2013 - Oct. 2015Stabio , SwitzerlandTo oversee the retail stores,operations,merchant, partnership business and Ecommerce functions for the Vans business in Europe, Middle East and Africa
VansDirector Regional Sales Retail
Jun. 2010 - Oct. 2013East 2 West. Based in TampaResponsible for developing revenue for tenured stores from PNW to MA, while developing and executing strategy for development of the brand on the East Coast, working alongside key wholesale partners to deliver against the retail strategy and grow retail/wholesale revenue. • In last 12 months established a DM team through external hiring and internal development to complement the expansion of new territories for the company
• Successfully established 9 stores in the NY/NJ market producing sales above proforma by 40% for YTD 2011
• Developed and delivered new onboarding and development programs for the company which were successfully launched at the Store Manager Meeting in June 2011
T-MobileDivisional Director Retail Sales - Florida
Oct. 2008 - Jun. 2010Connects corporate strategy to the front line
Lead retail team to deliver the best possible product and services to our retail customers
14 direct reports, 145+ stores
Disney Store North AmericaSr. Director Operations Strategy
Sep. 2004 - Apr. 2008Developed strategies that supported the business goals and supported the execution of those strategies with key functional partners • Developed strategy for introduction and growth of the Outlet division, resulting in the successful opening of 12 stores in 2005, 7 stores in 2006 beating sales plan proforma by 14% and contributing 11% of net income to the company
• Chair of the Outlet Strategy Execution Taskforce, planning and implementing the agreed strategies, managing all cross functional partners to ensure execution within the agreed timeline
• Planned and implemented new ticket programs with Disneyland and Walt Disney World, successfully developing long term business plans to deliver contribution levels of $7 million. • Chair of the Mark Out of Stock Taskforce, developing programs for the reduction in cost through packaging , sourcing, design and in store display
Disney Store North AmericaSenior Director Human resources
Feb. 2004 - Aug. 2005Directed all Human Resources, Training and Corporate Communication functions for field and Home Base personnel, successfully transitioning the business to the practices and culture of The Children’s Place. • Developed the strategy for the ‘sale of the company’ communication and execution process for 10,000 field and Home Base management and cast members
• Developed new recruiting, on boarding , orientation , training and development for 160 Home Base cast members, hiring 60 new management in the first 3 weeks of the new business
• Redefined all HR process to align with the Children’s Place strategies of operation
• Planned , directed and implemented the effective reduction of office space achieving a cost saving of $1 million for 2005
• Developed and implemented the ‘Shared Service’ strategy for the Disney Store and The Children’s Place, Human Resources structure, leveraging the skills of both organizations.
The Disney StoreRegional Director
Apr. 2002 - Aug. 2003Directed all sales generating activities over 75 stores in the 10 North Eastern states with $210 million in sales volume, Motivating 2400 cast members to achieve the highest end of year sales build within the company. • Recruited and developed new District Manager team that resulted in a new level of business understanding across the region driving conversion and sales to the # 1 ranked position in the company. Four members of the District Managers team ranked in the top 10 of District Managers in the company at end of fiscal year.
• Managed the store specific ranging for the flagship Manhattan 5th Avenue store contributing to the best first quarter performance in the history of the store.
• Managed the Manhattan 5th Avenue store refurbishment, covering design, stage layout, space productivity and throughput • Consistently generated superior sales from the Spotlight store group within the region. • Developed and implemented the Sales Manager program
The Disney StoreCountry Director
Apr. 1999 - Aug. 2002Directed all satellite Home Base and Field functions to support the development of sales and operating income for the 19 stores across Spain. • Increased sales over the 3 year period from $15 million to $20 million.
• Increased operating income over the 3 year period from 10% to 15% of sales.
• Achieved stretch goal of Economic Profit in fiscal year 2001.
• Developed a world class Management and Cast Member training program for Europe that was subsequently launched into all stores during fiscal year 2003.
• Pioneered the development of Country Specific product ranges for Spain and Italy that contributed to increased margins and sales and ultimately increased operating income.
• Reorganized the Home Base functions of Marketing, Operations, Finance, Human Resources and Training which delivered increased productivity and cross country development of initiatives.
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