As Mark Parker, SVP omnichannel retail at 5.11 Tactical, I have successfully integrated both physical and digital retail channels to provide a seamless customer experience. I have implemented strategies that have significantly boosted online sales while maintaining strong in-store performance. I have also led the development of innovative retail technologies and data-driven strategies, enhancing customer engagement and driving business growth. My leadership has resulted in improved operational efficiency and increased profitability for the company.More...