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Work Background
Kash Khan OfficialFunctional Genomics Coach (Health & Longevity)
Feb. 2024
Johnson ControlsGlobal Brand Strategy Leader
Apr. 2023 - Jul. 2023Switzerland(Short-term assignment) Responsible for working across all Johnson Controls business units (HVAC, Security, Fire Detection & Suppression, Residential and Retail) to drive the implementation of the updated Johnson Controls Branding. - Worked closely with GM's, marketing and sales VPs to shape channel branding and Go-To-Market strategies that better leverage the master brand.
- Led and grew a small team of brand managers and strategists
The Hayo'u MethodCo-CEO
Mar. 2020 - Jun. 2021RemoteLed Hayo'u to over 400% growth in little over a year, through savvy marketing strategy and tactics, key talent acquisition, supply chain optimisation, financial control and improved management structure and processes. Hayo'u is now recognised as the leading gua-sha brand in the UK and on the road to sustainable profitable growth. In parallel, I helped triple the founder's followers and subscribers, establishing her as a leading self-care influencer in the UK. Also drove significant growth of the nascent online qi-gong market with the launch of Hayo'uFit.
BynderMarketing Strategy and Leadership Mentor/Coach
Mar. 2018 - Jan. 2019Amsterdam Area, NetherlandsAs Bynder's Marketing Leadership Mentor/Coach, I worked closely with the marketing team, the board and investors to shape and guide Bynder's Marketing strategy and team through its next phase of growth. Bynder is the fastest growing Dutch company and was named by FT as one of the 20 fastest growing companies in the EU in 2018. Bynder is a leading Digital Asset Management SaaS platform with headquarters in Amsterdam and San Mateo and offices across the Netherlands, UK, US, Spain and UAE.
Coveca AGOwner
Sep. 2015Basel Area, SwitzerlandCoveca is a word of mouth consultancy specializing in B2B and B2C marketing strategies a transformation projects for large corporations, advisory services for SME's, personal and professional coaching for individuals. Industry sectors include: AgChem, Sports Apparel, Beauty and Wellness, Health and Longevity, Digital Asset Management, SaaS business models, Self-development
SyngentaGlobal Head of Marketing Services
Apr. 2011 - Aug. 2015BaselHead of Marketing Services for Syngenta, one of the top Agro-businesses in the world. Built and managed a team of +15 junior and senior managers ($15-25mil in annual budget) with a focus on:
- global product launches (+ 5/year representing +$3bil sales), communications campaigns, internal/external launch events
- global brand architecture (+3000 commercial products and brands, +70k selling units, 90 countries), -- brand licensing and protection - +60 customer insight studies annually covering purchase behavior, value pricing, brand equity, pre and post-launch monitoring, concept testing (value propositions, creative concepts, naming), customer experience
- global creative and market research agency management - Designed and led the creation of a global digital asset management platform for all marketing collateral, to improve A&P effectiveness and efficiencies by up to 20%
- Led and coordinated the Global Branding Committee, a senior management body that governs and arbitrates all major commercial branding decisions - Coached and trained +100 employees annually in specific marketing and sales excellence topics
- Key content contributor to the refresh of the Syngenta Marketing and Sales Excellence program
- Recipient of multiple internal and external awards, including Innovation & Performance Syngenta Awards, International PR Week Commendation of Excellence, Silver Sabre Award, Gold & Silver Davey Awards
SyngentaMarketing Manager Europe, Africa, Middle-East
Jun. 2008 - Apr. 2011Regional Lead for product branding strategies (+100 brands, + $2 billion USD in sales), development and launches of new brands and coordination of brand strategies across different divisions and countries Regional lead for implementation of new brand architecture project (113 brands, +5000 selling units, 72 countries) Lead for Marketing and Sales Excellence initiatives at regional and country level Design and implementation of Go-To-Market strategies at country level
StratXStrategic Marketing Consultant
Jan. 2005 - Apr. 2008Development and delivery of Marketing and Sales Excellence / Marketing Leadership workshops and Value Innovation workshops to junior and senior executives in Fortune 500 companies all over the world Industries of expertise include Pharmaceuticals, B2B (Metals), and Automotive Content expertise: Branding, Communications, Competitive Analysis, Innovation
free-lanceFree-Lance Consultant (branding and marketing strategy)
Jan. 2003 - Dec. 2004Designed business plans, marketing plans, product brand strategies for clients such as Chanel, LTB, Yahoo!, Charles, etc
SNAZ Commerce SolutionsEuropean Business Development Manager
Oct. 2000 - May. 2001Developed and drove marketing and sales strategy and execution for SNAZ wireless-based products and services in France. Primary market included French telecom carriers and e-merchants (successfully signed 11 contracts with the leading French companies such as fnac.fr, bol.fr, cd&co.com ...) Led and managed marcomms strategy
Edelman Public Relations WorldwideSenior Account Executive
Apr. 1998 - Oct. 2000Developed specialized marketing/comm campaigns for corporate brands (clients included: Hewlett-Packard, British-American Racing, Factiva.com, Hyundai)
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