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Work Background
Sangers ManagementDigital Director & Mentor
Apr. 2024Belgium, BrusselsAs a digital director and mentor, I empower e-commerce businesses to accelerate growth and optimize performance. I leverage my extensive experience in business strategy, marketing, and team management to drive impactful results and foster innovative approaches within organizations.
House of BiloccaDirector / Co-Founder
Jan. 2021 - Nov. 2023As Director and Founder of House of Bilocca, I led the company in scaling its operations across Europe, focusing on team excellence and strategic growth. Under my leadership, House of Bilocca became a renowned lifestyle community for plus-size women, celebrated for its empowering message and premium offerings. I implemented innovative e-commerce solutions and drove expansion efforts that significantly increased our market reach and brand presence while fostering a culture of inclusivity and excellence within our team.
Online HeroesDirector / Co-Founder
Oct. 2010 - Jan. 2024In my role as Director and Founder of Online Heroes, I was the driving force behind the digital strategy and e-commerce optimization for our portfolio of over 10 luxury lifestyle brands. I guided our lifestyle brand partners in establishing successful digital flagship presences, enhancing brand awareness, and driving substantial growth in online markets across Europe.
Dirk BikkembergsManager Online & E-commerce
Mar. 2007 - Jan. 2011At Dirk Bikkembergs, I spearheaded the creation of a groundbreaking new business unit, positioning the company as one of the first luxury fashion brands to embrace e-commerce—predating even industry giants like Burberry. This pioneering initiative was truly a greenfield project, where I built the team from zero and introduced e-commerce strategies to a company traditionally focused on offline distribution. Through these efforts, we achieved enormous revenue growth, establishing Dirk Bikkembergs as a dominant online player in men’s fashion across Europe. My work laid the foundation for a seamless digital transition, integrating online marketing and sales capabilities that greatly expanded the brand's reach and innovative stature in the luxury fashion industry.
VodafoneManager Consumer Portals
May. 2006 - Feb. 2007Manager Consumer Portals: Led consumer internet portal initiatives, enhancing self-service and product sales experiences for prepaid and postpaid segments.
Program Manager Consumer Marketing: Introduced new online products and services, leveraging strategic marketing insights for enhanced consumer connectivity.
Senior Product Manager: Managed prepaid product portfolio in the Dutch market, spearheading new product developments to increase market penetration.
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