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Work Background
BLCK MLKCreative Strategist Web3, Metaverse, IRL
Dec. 2009London, United KingdomWeb3, content, campaign strategy & production services for film, music & luxury fashion industry. www.blckmlk.io. Music supervisor for feature films.
Viva La MusicCo-Founder & Partner
Sep. 2018London, Greater London, United KingdomLondon based record label, publishing and artist management business.
TokenTraxxChief Strategy Officer
Mar. 2022 - Nov. 2023London, England, United KingdomWeb3 Music
Warner Music GroupVP Marketing, Parlophone UK
Jan. 2016 - Dec. 2017London, United KingdomColdplay, Gorillaz, Paul Weller, David Guetta, Lily Allen, Tinie Tempah, OVO, 300, Blur
Warner Music GroupSenior Marketing Manager
Nov. 2013 - Dec. 2015London, United Kingdom
Pacific CapitalHead of Music Strategy
Sep. 2010 - Oct. 2013London, United Kingdom | Greater China* Responsible for global music strategy across a portfolio of music businesses
* Worked with board to develop business strategy and to identify and assess acquisition targets
* Conducted commercial due dilligence on acquisition targets
* Worked with business analysts to agree valuation of M&A targets.
* Worked with legal team to prepare, present and negotiate acquisiton of various music businesses * Helped re-structure and define business strategies for newly acquired music business in Greater China
BabelgumHead Of Music Channel
Jan. 2009 - Sep. 2010London, United Kingdom | New York City, USAResponsible for developing the culture, strategy, and tone of voice for a new music channel.
Original content Commissioning
Audience growth and retention. Content Acquisition
Music Rights/label negotiation
Digital Marketing
Music Industry interface (global)
Business Development
Artist Partnerships
CMO ManagementArtist Management & Strategy
Aug. 2006 - Jan. 2009London, United KingdomArtist management, strategy and business development.
EMI MusicSenior Marketing Manager
Aug. 1998 - Jan. 2005LondonKylie, Blur, Gorillaz, Pet Shop Boys, Divine Comedy, Beta Band
EMI Music AustraliaInternational Product Manager
Nov. 1995 - Apr. 1998Sydney, AustraliaCrowded House, Beastie Boys, Foo Fighters, Baz Luhrmann.
Polygram | UniversalSales Manager
Jan. 1992 - Dec. 1994Sydney, Australia
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