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Work Background
Chief Strategy Officer
TokenTraxxChief Strategy Officer
Mar. 2022 - Nov. 2023London, England, United KingdomWeb3 Music
Co-Founder & Partner
Viva La MusicCo-Founder & Partner
Sep. 2018London, Greater London, United KingdomLondon based record label, publishing and artist management business.
VP Marketing, Parlophone UK
Warner Music GroupVP Marketing, Parlophone UK
Jan. 2016 - Dec. 2017London, United KingdomColdplay, Gorillaz, Paul Weller, David Guetta, Lily Allen, Tinie Tempah, OVO, 300, Blur
Senior Marketing Manager
Warner Music GroupSenior Marketing Manager
Nov. 2013 - Dec. 2015London, United Kingdom
Head of Music Strategy
Pacific CapitalHead of Music Strategy
Sep. 2010 - Oct. 2013London, United Kingdom | Greater China* Responsible for global music strategy across a portfolio of music businesses * Worked with board to develop business strategy and to identify and assess acquisition targets * Conducted commercial due dilligence on acquisition targets * Worked with business analysts to agree valuation of M&A targets. * Worked with legal team to prepare, present and negotiate acquisiton of various music businesses * Helped re-structure and define business strategies for newly acquired music business in Greater China
Creative Strategist Web3, Metaverse, IRL
BLCK MLKCreative Strategist Web3, Metaverse, IRL
Dec. 2009London, United KingdomWeb3, content, campaign strategy & production services for film, music & luxury fashion industry. www.blckmlk.io. Music supervisor for feature films.
Head Of Music Channel
BabelgumHead Of Music Channel
Jan. 2009 - Sep. 2010London, United Kingdom | New York City, USAResponsible for developing the culture, strategy, and tone of voice for a new music channel. Original content Commissioning Audience growth and retention. Content Acquisition Music Rights/label negotiation Digital Marketing Music Industry interface (global) Business Development Artist Partnerships
Artist Management & Strategy
CMO ManagementArtist Management & Strategy
Aug. 2006 - Jan. 2009London, United KingdomArtist management, strategy and business development.
Senior Marketing Manager
EMI MusicSenior Marketing Manager
Aug. 1998 - Jan. 2005LondonKylie, Blur, Gorillaz, Pet Shop Boys, Divine Comedy, Beta Band
International Product Manager
EMI Music AustraliaInternational Product Manager
Nov. 1995 - Apr. 1998Sydney, AustraliaCrowded House, Beastie Boys, Foo Fighters, Baz Luhrmann.
Sales Manager
Polygram | UniversalSales Manager
Jan. 1992 - Dec. 1994Sydney, Australia
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